Protecting Your Online PersonaDigitally Relevant Signals for Your Inevitable Search Engine Audience@jlaffen

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Meet Two Men

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Meet Two Men

Jack Weppler

Currently Between JobsAspiring Actor

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Meet Two Men

Rick Santorum

Currently Between JobsAspiring President

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What Do They Have In Common?

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Intimidating Statistic

“FORTY-FIVE PERCENT OF EMPLOYERS REPORTED IN A

RECENT CAREERBUILDER SURVEY THAT THEY USE

SOCIAL NETWORKING SITES TO RESEARCH JOB CANDIDATES”

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But wait…

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Google isn’t really a problem for 99.9% of us

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Google isn’t out to ‘get’ anyone.Search engines are really only looking for:

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Neat.

Sounds corporate buzzwordy.

Please explain yourself.

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Where Do You Provide Digital Signals?

(yes, even Myspace)

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This all makes sense.

But what should I actually do?

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Carryout

Home Game:

Have fun engaging in the online media you’re currently involved with.

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Carryout

Away Game:

Engage digitally in places where you may otherwise not.

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Carryout

Use Your Confusion:Why Google when you can create a new digital signal?

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Monitor

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Don’t Fake It

Google knows.