Pubcon South 09

Old Brands – New Social Media

Presented by: Kenny HyderSenior Consultant, Position Tech

Kenny Hyder • Position Technologies • http://positiontech.com • [email protected] • @kennyhyder

Social Media Has Blown Up!



Everybody Wants To Get Involved


We Know the Success Stories of the Big Brands...


But how do you do well in social if you’re not a major brand?

Scale It Down!

• If you’re not a large brand with a huge reputation, your goal shouldn’t be to compete with them!

• BUT – You can still be successful• The Key is to Target Your Audience


Ex. If you’re a B2C ecommerce site, Digg.com might not be the place for you!

Figure out which sites are relevant for your market


ie. Do Your Homework!Source: quantcast.com

Social Media:


This can apply to so much more than Digg, Stumble & Reddit!


What DOES it apply to?- Niche Sites ( Tip’d, Boudica, Sphinn)- Forums- Blogs (Not just your own!)

*Key: You don’t have to make front page on digg, stumble, or reddit to do well in social!

Dominate the smaller sites first!


Better to be a big fish in a small pond, than a small fish in a big pond

These sites are more relevant to your market anyway!

better traffic

better links

higherconversions


Also, let’s not forget...


People are talking on twitter today about your niche, find those people & talk to them!




But Kenny, I WANT a frontpage on Digg!!!

ok...

The Answer: Be Creative!!!


Example:

Conclusion


• Huge opportunity in social for ALL brands

• Find your niche, dominate it

• When you’re ready to go after the big fish, get creative & think about how you can contribute to the communities

Kenny [email protected], @kennyhyder

http://positiontech.com


Download: http://hyder.me/download/pubconsouth.pptx

Technology

Pubcon South 09