PowerPoint-presentatie
Casual Connect Europe | Amsterdam | February 16, 2016
Laurens Rutten | [email protected] HTML5
games:
its ShowTime!
WHO ARE WE?
Publishing HTML5 games since 2010
In-house HTML5 casual game studio
Almost 60 staff from 20+ countries
Amsterdam, Tokyo, San Francisco
Our games via 200+ channels worldwide
2016: WHAT DO WE SEE?
The acquisition costs of new mobile app users reached a record
high last December. It now costs $4.23 to acquire a user, a 101%
increase from December 2014. Fiksu, February 2016Its time for Flash
to have a peaceful afterlife. David Mendel, ex Adobe EVP Products
for BBC News, February 2016
HTML5 HAS GROWN UP
All browsers support HTML5 well
Only true cross-platform technology
HTML5 for web + app-stores
One build for all devices
Major IPs and brands embrace HTML5
CASUAL GAMES ON PAR WITH NATIVE NOW
MOBILE WEB VS APP-STORES?
LAUNCHING SNOOPY IP IN OCTOBER 2015
PACMAN RUN: OUR FIRST 3D HTML5 GAME
WEBGL FOR 3D: LESSONS LEARNED
The prosWebGL support from most browsers and devicesThree.js:
very good 3D engine, flexible and fastPerformance better than
expected (but not fully native yet)
The consNo out-of-the-box solution, need to invent a lot
yourselfPerformance in Safari sometimes inconsistentNo 3D level
design tools available yetThree.js: ready for Virtual Reality (with
Google Cardboard)
YES, HTML5 CAN PAY YOUR BILLS
Display advertising
Pre-roll / mid-roll videos
Native advertising
Rewarded advertising
Freemium and subscriptions
2X 3XhigherCTR
Jewel Academy: case study
One game build for all devices
Almost 5 million unique users
30 million gameplays
Average time-spend per session: 35+ minutes and high
retention
Now 220 levels and several worlds
Launched via more than 200 websites, iOS app-store, Google Play
and Chrome WebStore
Continuously increasing ARPU
WERE PROUD TO ANNOUNCE
TWO LEADING PLAYERS IN HTML5 GAMES
THANK YOU!
Laurens [email protected]
Nana Kikuchi (BoosterMedia
Japan)[email protected]
www.boostermedia.com
