Put Down the Bullhorn: Building Interactive Relationships in the World of Friending - Kurt Voelker, Forum One Communications

Online Trends for Communications Impact May 2008 1

Put Down the Bull HornBuilding interactive relationships in a

world of friendingKurt VoelkerForum One Communications



Facebook CNN


Social Media & Networks

• What’s happening here? An Overview

• Tactics and Examples


The Way We Use the Web Has Changed

SearchLinkReadRepeat

SearchLinkPostTagShareTellCollaborateWork

95’ish 2009


Online Trends for Communications Impact May 2008 7”“What is the Social Web?

Using the internet to instantly

collaborate, share

information, and have a

conversation about ideas or

causes you care about.Beth Kanter


Three Strategic Opportunities to Guide the Movement OnlineThe “People-Powered” nature of the

movement is a great fit for the social web.


Online Trends for Communications Impact May 2008 10”“The share of adult internet users who have a profile on an online social network site has more than quadrupled in the past four years -- from 8% in 2005 to 35% at the end of 2008.

Pew Internet & American Life

Jan 14, 2009



Social Tool Primary Focus Leading Sites

Social

NetworksConnect

Social

Bookmarking Discover &

ShareRich Media

Micro BloggingGreat at

Both

Popular Social Sites that Lead the Pack


But Don’t Ignore the 1,000’s of Niche Networks



Facebook’s Viral Engine:“Activity Streams”


Facebook Page

• A permanent point of presence

• Publicly-accessible

• Updates distributed to fan’s newsfeeds


Facebook Connect: From Your Site or Blog to the Activity Stream




Twitter Demographics

Source: Compete: http://blog.compete.com/2008/05/15/twitter-traffic-growth-usage-demographics/




The Conversations are out there: Listen for them, then jump in.


One Million Voices Against FARCBogotá, Colombia. Feb 4, 2008.By: Alberto AceroSource: Facebook


Case Study







Green Hour Results

• Doubled traffic: 8,000 to 16,000 page views

• List size doubled: 2,500 to 5,000

• 35% open rate

• New relationships with influential “mommy

bloggers.”

• A slow, patient process!


Key Take Aways

• Take the time to listen: Find the conversations that matter and contribute.

• Participate, don’t just broadcast

• Steady, even if small, participation builds results

• Social Media compliments your broader communication

• Jump In!


Thanks!

Email:[email protected]

Twitter:@kvoelker

www.forumone.com

Technology

Put Down the Bullhorn: Building Interactive Relationships in the World of Friending - Kurt Voelker, Forum One Communications