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Amy Wood How to put the “Social” in your business

Putting the "Social" in your Business

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Amy Wood's presentation to the Gaffney Marketing group in Cherokee County SC April 2010

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Page 1: Putting the "Social" in your Business

Amy Wood How to put the “Social” in your business

Page 2: Putting the "Social" in your Business

Feature interaction on TV

Page 3: Putting the "Social" in your Business

Create an interactive home

Page 4: Putting the "Social" in your Business

Use social commenting systems

Page 5: Putting the "Social" in your Business

Webcam Interviews

Page 6: Putting the "Social" in your Business

Create Blog Polls

Page 7: Putting the "Social" in your Business

Experiment with new tools

Page 8: Putting the "Social" in your Business

Create a following

Page 9: Putting the "Social" in your Business

Linked In - Professional connections

Page 10: Putting the "Social" in your Business

Facebook Profile or Fan Page ?

Page 11: Putting the "Social" in your Business

Twitter – takes tools

Page 12: Putting the "Social" in your Business

Twitter on the road

TwitterBerry

Seesmic

Twitterific

Tweetie

Page 13: Putting the "Social" in your Business

Ping.fm – one stop updates via email

Page 14: Putting the "Social" in your Business

Filter with Twitter Lists

Page 15: Putting the "Social" in your Business

Tweetdeck

Page 16: Putting the "Social" in your Business

Tweet Scheduling can help

Page 17: Putting the "Social" in your Business

Brand Monitoring

Multiple AccountsSend later

HootSuite – Options

*No mobile access

Page 18: Putting the "Social" in your Business

HootSuite – Schedule Tweets

Page 19: Putting the "Social" in your Business

There’s an App for that!

Page 20: Putting the "Social" in your Business

Not again!

Page 21: Putting the "Social" in your Business

Where does your story fit?

Page 22: Putting the "Social" in your Business

Know your options!

Page 23: Putting the "Social" in your Business

Offer your expertise

Page 24: Putting the "Social" in your Business

Can you put a news story in perspective?

Page 25: Putting the "Social" in your Business

Offer a webcam interview

Page 26: Putting the "Social" in your Business

You Write It – WSPA.com

Page 27: Putting the "Social" in your Business

Focus on Listening and Serving

Page 28: Putting the "Social" in your Business

Celebrate followers/friends

Page 29: Putting the "Social" in your Business

Win the RESPONSE race!

Page 30: Putting the "Social" in your Business

Create Ambassadors

Page 31: Putting the "Social" in your Business

Amy Wood864 990 3431

Facebook.com/AmyWood

Twitter.com/TVAmy