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Digital Matters #2 Quarter 1 - 2013 ComScore information http://thumbsup.in.th
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Internet Audience in Thailand Q1 2013
Nuttakorn Rattanachaisit Managing Director Predictive Co., Ltd.
Overall Total Internet Audience February 2013
Total Internet Users (Home & Work) PC : 10.35 M Average Daily Visitors: 6.00 M Total Visits : 530.38 M Broadband : 94.91% Dial Up : 5.09%
Based on comScore Thailand Data
Total Internet Audience Trends (000) Home & Work PC
9,400
9,600
9,800
10,000
10,200
10,400
10,600
Average Minutes Per Usage Day (Home & Work PC)
85.0
90.0
95.0
100.0
105.0
110.0
115.0
120.0
It shows the decline of average minutes per usage day on Home & Work PC due to emerging of mobile and tablet access.
Total Audience (Home & Work) Growth 6%
Female 55+ is the highest growth segment at
Benchmark with 2012 February 2013 VS February 2012 Highlights
Based on comScore Thailand Data
Total Audience up from 9.7M to 10.3M for Home & Work
27% whereas other segments average growth at 8%
Male 25-34 is the lowest growth segment – This
segment is already penetrated 27% of total home & work internet audience.
15-34 is the biggest segment in Thailand – penetrated at 66% of total internet users in Thailand
Top 5 Categories by Growth %
Category 2012
UV (000) 2013
UV (000) %
Growth
Real Estate 1,071 1,396 30%
Lifestyles 6,360 7,504 18%
Travel 3,021 3,374 12%
Career Services 1,731 1,878 8%
Retail Sites 6,204 6,712 8%
February 2013 VS February 2012
Social Network Trend
Facebook still dominates the social network market in Thailand – LinkedIn started emerging from last couple months
Age 45-55+ is the highest growth of total users for Facebook
Blog Trend
Blogger is number #1 blog platform in Thailand , follows by Bloggang.
Blogger
Age 45-55+ is the highest growth of total users for Blogger
Search Engine Trend
Google still dominate the search engine market in Thailand – follow by Ask Network, AVG Secured Search and Bing.
Age 45-55+ is the highest growth of total users for Google
Email Provider Trend
Hotmail unique visitor is declining – but it still remains the top provider in this category. Gmail ranks #2 for this category.
Hotmail
Hotmail was dropped significantly especially from young audience. Hotmail growth the visitors only from audience age 55+
APPENDIX : METHODOLOGY
Unified Digital Methodology (UDM)
2 Million Person Panel 360°View of Person Behavior
CENSUS
Unified Digital Measurement™ (UDM)
1 Million Domains Participating 1 Trillion Page views per Month
Adopted by 80% of Top Global. Media Properties
PANEL
PERSON-Centric Panel with SITE-Census Measurement
Web Visiting & Search
Behavior Online Advertising Exposure
Advertising Effectiveness
Demographics, Lifestyles & Attitudes
Media & Video Consumption
Transactions
Online & Offline
Buying
Mobile Internet Usage & Behavior
PANEL
5 Billion Cookies
Unified Digital Measurement Methodology
comScore Unified Digital Measurement
Enumeration
Panel Recruitment
Data Collection
Bias Correction
Traffic Allocation
Unification
Establishment Surveys Population Targets
Online Recruitment
Passive Data Collection Session Assignment
Weighting, Preventing Bias
Dictionary Site Hierarchy
Unified Digital Measurement UVs and Page Views
How Does Panel Measurement Work?
Collect Traffic Representative set of individuals
Final reports of market data based on projections of individuals
Apply comScore Projection & URL Dictionary
Data Servers Projected
Traffic
Region Country Persons Under Measurement
Asia Pacific Australia 79,460 Asia Pacific China 575,597 Asia Pacific Hong Kong 36,354 Asia Pacific India 1,195,775 Asia Pacific Indonesia 358,590 Asia Pacific Japan 97,015 Asia Pacific Korea (South) 10,636 Asia Pacific Malaysia 175,757 Asia Pacific New Zealand 14,044 Asia Pacific Philippines 209,273 Asia Pacific Singapore 52,751 Asia Pacific Taiwan 66,098 Asia Pacific Thailand 180,125 Asia Pacific Vietnam 167,165
Actual/Min Persons Under Measurement (PUM) – May, 2012
Thank You
Contact : Nuttakorn Rattanachaisit Email : [email protected] Mobile : 0860023644 Twitter : @Nuttakorn