BarbNerdy - Barbara Hallama

• Projekt- / Produktmanagement• Digitale Trends• Music Consulting / DJ

• ...boring?

• ...cases

• ...some numbers

• ...do‘s + thoughts

• ...lets play!

QR - Codes

QR - Codes.... boring. Sherlock would to say

315

315

??? notes

315

...but

focus on the task not the technology

as this will change

Artist: Sweza

Video

Graffyard

Beeing destructive has never been so easy

perfect for exploring your hood

http://sweza.com/graffyard/#

The world park campaign

Rebuilt Central Park

Good seeds wanted. After being hit by the worst storm in park history, New York’s Central Park has sadly lost over 500 trees and over 200 years of history. Central Park is a precious jewel where the world comes to enjoy.

The World Park Project is an awareness and fundraising campaign to rebuild New York's Central Park. Donate all you can right now, or help spread the word one digital tree at a time.--> DONATE NOW You'll be linked to the Central Park Conservancy's donation page.Help the fight—Post our message on Facebook, Tweet it on Twitter, Sponsor your status for a day, or Post-up an ad by the watercooler. Make a difference in one click-of-a-button. ---> GENERATE AWARENESS

...numbers

Quelle: comScore Data Mine

In the EU5 region (including France, Germany, Italy, Spain and UK) 4.6 % of mobile users and 9.8 % of smartphone owners scanned a QR or bar code during the month of June 2011.

Quelle: comScore Data Mine

Print to E-Commerce

UK Magazine Glamour plans to run print ads in March allowing readers to purchase items with a scan of their smart phone

Quelle: clickZ.com

The program went well. According to Condé Nast, it produced 512,339 print engagements among a circulation of 2 million readers. Advertisers collected 50,814 Facebook likes through the effort, which included fashion/beauty, retail, CPG, and tech brands. Among them were Gap, Lancome, Skinny Cow, GNC, Land's End, and HTC. The campaign was promoted from sept. 2011 on.

Quelle: clickZ.com

..do‘s

be creative and let the people play

...think about

• does it makes any sense at all?• is there internet connection?• is it possible to scan?• landingpage: mobile optimized?• makes it sense to link to DL the app?

Tumblr: WTF QR - Codes

??

....lets play!

jemeinsam.de

• real life check in system• digital autographs• and and and....

• How to make nice QR Codes (List): http://gumpelmaier.net/2011/08/19/qr-codes-fur-alle-linkliste/

• QR-Code Reader: Barcoo:

• Street Artist Sweza : http://www.sweza.com

• The World Park Campaign:Video: http://www.youtube.com/watch?v=7OCyfV_k2_gAgency: http://www.agencymagma.com/

The World Park Campaign:

• Conde Nast: Glamour scores 512,339 engagements with QR-enabled print adshttp://www.clickz.com/clickz/news/2136313/cond-eacute-nast-print-ads-feature-mobile-commerce?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+clickz+%28ClickZ+-+News%29

• Why Lady Gaga Could Deploy a Sound Only Your Smartphone Can Hearhttp://www.wired.com/underwire/2012/02/sonic-notify/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+wired%2Findex+&fb_source=message

• MI5 recruit by QR code and Bit.ly exposes data: Blog: Andrew R H Girdwood (18.06.2011) http://blog.arhg.net/2011/06/mi5-recruit-by-qr-code-and-bitly.html • Tumblr: WTF QR Codes LINK

•11 dubious uses of QR codesBlog: Econsutancy Digital Marketers United - 13.01.2012http://econsultancy.com/uk/blog/8669-11-dubious-uses-of-qr-codes?utm_campaign=blogtweets&utm_medium=socialnetwork&utm_source=twitter

Linklist

built with Conduit

BarbNerdy - Barbara Hallama

• Projekt- / Produktmanagement• Digitale Trends• Music Consulting / DJ

thank you!