AGENDA 2012 QR code: a big thing in marketing

TWEET@vinodnaagar

http://www.ameinfo.com/242714.html

Corporates & brands have already initiated their

conversation with smart phone users.

Already popular in other regions.

Now it’s gaining momentum in Middle East.

A QR Code is a scannable/readable barcode that

allows you to share text, data or a URL with people.

Anyone with a smart phone (Android, iPhone, Blackberry, etc.) with a QR Code reader installed,

can play along.

QR Code?

Check wiki pages for detailed info

How QR Code can add value to brands or business?

The study shows – people are holding more than 2 mobile phones in the region - and one of them is of course a smart phone.

QR Code is the best tool to integrate with offline marketing and

- get easy access to smart phone users

QR Code can benefit the brands in many ways; - increasing fan base

- lead generation - traffic on the website

- and more benefits depending on the objective

Type of QR Code?

Branded & Customized Multi-Colored Single Color

QR Code Campaign

http://vinodnaagar.wordpress.com/category/qr-code/

QR Code Campaign

Let’s start QR Code

Marketing in 5 steps

Devise Strategy

Create QR Code

Define Call To Action

Promote QR Code

Track & Measure

1 2 3

4 5

Audience

Devise Strategy

1

Objective Idea

Ahmed, works in Dubai, a techie guy, active on social network, of course has one smart phone. let’s provide him instructions on how to use QR Code though he is more or less familiar with technology. Also provide if any specific Bar Code Reader or Scanner to be downloaded.

I want to inform my audience that we are updated with latest tool & technologies. I want to increase my facebook likes. I want to develop the database of my customers.

Register & like us to win 50% discount. Also you can think of -Contest to win - Register to avail discount - Take a virtual tour - Download brochure/ebook - Get VIP access

Create QR Code

2

Design & Usability

Before designing & creating your QR code, plan whether you need a black & white or designer code. Understand that looks matter. Let’s opt for designer code with Facebook Like Button. Use authentic tool to create QR code and test with all types of Code Readers.

CTA & Landing

Page

Design of mobile landing page or site is critical. Follow best practices for mobile site. Clearly defined call to action; - Register form then lead to - Facebook page for Like

Also you can have links for video. Social networks, etc.

Define Call To Action

3

Where to display

Let audience see your code everywhere. - Print - In-store - Social media pages - Websites - Direct mailers Avoid to place where phone can’t read the data.

Promote QR Code

4

Track & Measure

5

Success Metrices

Tracking response is really critical for the success of any campaign. - Page views/Clicks - No. of registration - Conversion rate - No. of likes - and more

Few mistakes to avoid in your QR Code campaign!

Don’t forget to test your QR Code with multiple scanner & readers - your customers try to scan with any reader/scanner.

Don’t create too fancy or designer QR Code - your customers may get confused

Don’t compromise your mobile site or landing page or CTA

- your customers scan or browse your landing page on mobile

Don’t place your QR Code where it’s not readable or no signal - Internet access is must to scan

Read full article: http://mashable.com/2011/08/02/qr-code-mistakes/

Few QR Code Readers

Visit: Apple App Store or iTunes

Visit: Blackberry App World

Visit: Android Market

Thank you