Workshop

Free Social Media Monitoring ToolsFrederik Tautz

Business Director / Director Digital Strategist

Ketchum Pleon

Summary

Quick Self Assessment of Monitoring Needs

Why monitor/measure? Desired outcome/purpose

What to monitor/measure?

When to monitor/measure?

Own channels, competitors, „the world“, one/more countries

Which reporting?

Ex-ante, ex-post, ongoing frequency

Management view vs experts’ drill-down

Monitoring(Assessing overall landscape, identifying

influencers trends, pre-warning/issues …)

Measuring(Evaluating perfomance of owned

channels, KPI Tracking earned media…)

vs.

Ste

p 1

Ste

p 2

Good Tools. What the others say …

Source: http://stevefarnsworth.wordpress.com/2013/01/03/top-20-free-social-media-monitoring-tools-for-2013/ (N=425 Social Media afficionados)

Download (2010, German)http://wiki.iao.fraunhofer.de/index.php/Marktstudie:_Social_Media_Monitoring_Tools#Kostenlose_und_kostenpflichtige_L.C3.B6sungen

Links

A Free Suite

Overall• http://rivva.de/• http://topsy.com/• http://www.google.de/blogsearch• http://socialmention.com/• http://www.kurrently.com/• http://technorati.com/

Facebook, Twitter, Google+ …• http://boardreader.com/• http://tweetreach.com/• http://klout.com/#/pulse• http://mentionmapp.com/• http://www.twazzup.com/• http://whathashtag.circulorojo.es/• http://www.circlecount.com/

A nearly Free Suite

Overall•http://www.cyfe.com/•https://en.erwaehnung.de/•http://www.socialbro.com/•https://www.ohtootay.com/index.php•http://crowdbooster.com/

Facebook, Twitter, Google+ …•http://www.quintly.com/•http://www.socialbakers.com/•http://edgerankchecker.com/•http://www.pinreach.com/•http://pinfluence.com/

Contact

frederik.tautz@ketchumpleon.com

+49172206864