“How quality lighting enhances your brand?”

Marco De Carli Marketing Startegy Director, CREA INTERNATIONAL

Andrea Borsetto Design Director CREA INTERNATIONAL

Sven Rotgers General Manager Retail Lighting, GE LIGHTING EMEA

Tuesday, 17th April 10:00 AM & 3:00 PM

all concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited

Frankfurt 17th April 2012

a journey into brand lightingscape

marco de carli | marketing and strategy director

andrea borsetto | design director

all concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited

crea international

all concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited

who we are (speakers) a multidisciplinary approach to create innovation retail spaces

marketing and strategy director

Marco de Carli

design director

Andrea Borsetto

STRATEGY

DESIGN

INNOVATION

all concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited

project development steps

during these core phases we meet and work with

furniture and lighting solution provider looking to new

future lighting trend

all concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited

A JOURNEY INTO

BRAND

LIGHTINGSCAPE

THE LIGHT

IMPORTANCE

to translate and

enhance

the brand identity and

core values,

the customer

experience and

the design impact

FOOD

BANK

FASHION

all concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited

CARING

TRENDY

COMFORTABLE

QUALITY

DETAILS

Example #1 BARBICAN:

THE LIGHTING PRODUCT TELL A STORY

all concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited

Example #1 BARBICAN:

THE LIGHTING PRODUCT TELL A STORY

all concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited

all concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited

Example #2 BARWA BANK: A BRAND DESIGN EXPERIENCE THROUGH DESIGN AND LIGHTING

scope : “the future has a bank”

concept store that will be the icon of the brand . the store feeling will . be modern and trendy but rooted . have a boutique environment . transfer a perception of luxury fashion brand . be based on retail approach . the store will provide a comfortable and welcoming environment

all concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited

Example #2 BARWA BANK: A BRAND DESIGN EXPERIENCE THROUGH DESIGN AND LIGHTING

all concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited

all concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited

DESIGN SYTLE

INNOVATION MODERN

Example #3 UNITED NUDE FROM VISUAL PRODUCT DISPLAY TO CUSTOMER ENGAGEMENT

all concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited

Example #3 UNITED NUDE FROM VISUAL PRODUCT DISPLAY TO CUSTOMER ENGAGEMENT

all concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited

Example #3 UNITED NUDE FROM VISUAL PRODUCT DISPLAY TO CUSTOMER ENGAGEMENT

all concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited

IMPORTANT NOTES in order to create a positive and innovative environment

lighting can create the path for the design shape within a

perfect integration

cost saving and eco-sustainability

the lighting can develop values through experience design

find innovative lighting solution through strong partership

all concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited

BRAND LIGHTINSCAPE

key benefits through PhysicalBrandDesign projects working with a solution partner like GE can develop and suggest a

consistent branding and innovation space design project

product visual experience

tone of voice communication display

brand identity

visual environmental branding

ideation

integration

enhance positive feeling

reinforce

innovation

where this kind of approach works on

which benefit we can provide together

all concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited

thank you..

marco de carli | marketing and strategy director

andrea borsetto | design director