Roman Mironichev2008

Penza State University, Faculty of computing systems and information technologies

2014 The National Research University of Information Technologies,

Mechanics and Optics (University ITMO),Master of Technology Entrepreneurship

2013

Technology presentation on management of projects in the field of marketing: «Quality Relations»

mironichev@gmail.comSkype: ramironichevTel.: +7 909 587 49 77Site: www.inqr.ru

IntroductionThe Author of technology: Pavel Slepov, Elena Galiguzova, Roman Mironichev

http://www.inqr.ru/projects/articles/249/

The part of information is taken from author's article published in the All-Russian specialized magazine "Press service" on January 11, 2011.

Presentation of technology of management business by

processes«Quality Relations»

Development date: Junary, 2011

After 8 years of work in the field of marketing and advertizing, analyzing and measuring information, carrying out study of own experiments, to represented ideas to theories and their decision in practice, estimating effect in practice and final influence of decisions on a brand, the company we opened for ourselves new technology and the instrument of management of development of the company. Today we present this tool to you

Details

Development of the directions

Marketing and advertising

MR or media relations

CR or Consumer relations

ER or Employee relations

IR or Investor relations

GR or relations with power

structure

SR or Scientific Relations (UR)

Quality up and up and up…

We speak about "the quality relations". The concept "quality" became very actual in recent years, especially in Russia. Please remember, how many time you underpaid, and then overpaid?

Quality consumers demand, about quality advertizing shouts, about quality constantly speak at meetings … but time steadily reduces quality of goods and services, and only professional approach and timely measurement of quality, allows to supervise it.

Association of the directions for the purpose of focusing

Algorithm for work it

Build quality relations

QR (quality relation), QI (quality informing), QP/S (quality product or service)

To create the qualitative relations, specialists in communications have to carry out high-quality informing (QI) of internal audiences for creation of a qualitative product or service (QP/S).

QR is multiple coefficient = (M, SR, CR, MR, PR, GR, ER, IR)

STEP FIRST

Quality control through feedback

After creation qualitative products/services it is necessary to carry out advance and high-quality informing of external audiences for goods sale. Receiving feedback from external audiences and translation of this information among internal audiences gives an impetus to creation of even more qualitative product and loyalty increase as collective, and consumers.

LOGIC of INTERACTION

Methodology of maintaining projects

QReason

QResearch

QReckoning

QRecommendation

QReload

QResults

Methodology of maintaining projects

Qreason• First acquaintance, interest assessment,

definition of levels of interaction, decision on cooperation.

Qresearch• Process of a briefing of tasks. Assessment

of level of communications and development of the Quality Relation card.

Qreckoning• The analysis and assessment of number of

tools, technologies and to percent of each tool in the general portfolio of the company, respectively. Absolute and relative measurement of possible coefficients (M, SR, CR, MR, PR, GR, ER, IR).

Qrecommendation• On the basis of the created

communication card and the private analysis of QR of experts making recommendation and about change and adjustment of coefficients for the solution of objectives.

Qreload• After implementation of

recommendations, repeated QR the analysis with recalculation of all components, for definition of change of coefficients and an assessment of a new formula QR for the company

Qresults• Assessment of efficiency of Quality

Relation actions, and also cut by efficiency of achievement of the designated ultimate goal.

New philosophy !

New philosophy !

QR is a not only new instrument of management, it’s philosophy of the professional

relations which purpose is high-quality management of company development.

The QR technology birth – is result of natural evolution of

management of a chain of marketing tools and their

possible measured coefficients.

«Quality Relations» is development of the Center for Business Development «REASON»

WWW.INQR.RU

Be the best!

Global working«Quality Relations»

CREATION of the UNIFORM INFORMATION PORTAL for

communication for the purpose of improvement of quality of work of marketing

structures

Technical specification on system: Solved tasks

Target audience The Functional description

Methods of monetization of the project … …

to be continued…

РОМАН МИРОНИЧЕВ ПГУ, ИИВТ

НИУ ИТМО, МКФ

2013

«QUALITY RELATIONS»

Thanks / Questions?Email: mironichev@gmail.comSkype: ramironichevMobile: +7 909 587 49 77