Name: Jack O’BrienCandidate number: 4669Aquinas College: 33435

OCR G324Advanced Production

2. How effective is the combination of your main product to ancillary texts.

•Wealthy

•High street

•Stylish

•Realistic issues

•Young adults

•Setting

The genre is recognisable because of that of characters and dramatic but realistic storylines. Plus due to the type of soap plus the time in which it will be aired at.

Genre 2

Brand experimenting

The EdgeThe Edge

The EdgeThe Edge

The Edge

When deciding on what font to use I decided that ‘American Typewriter’ was the best font to use as I was following the route of E4 I decided to use their font to create realism.

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The Edge

Colour Experimenting

At the end of the show when showing brand I decided to keep with the purple background and the white font colour. This is not just used to be eye catching, with the white font standing out. But also to link in with the institution of E4 with the purple to create ideology.

This brand of font and colour will be shown throughout my product

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Brand Identity 2My Trailer

TVs listingE4 TV listings shows what shows are on what time on E4.

As my show is aimed at being on E4 we used Hollyoaks as a shadow and we see that it is on late at 7pm.

I find that this meets the demographic of a soap as it is a time when people come home from school and work and watch while eating dinner or after dinner entertainment.

2

Trailer (Last Page)

I have researched the conventions E4 uses and tried and used them as they would in their advertising.The logo is recognisable and will therefore represent the institution effectively .

2

Audience/Institution-E4 • From audience research I find that the same audience is seen across all media shown on E4• Same fonts are used throughout all pieces of media• The use of the same characters and age groups within my products in both ancillary and main trailer

• Same audience was addressed by institution which was E4• I used E4 Style guide to create the ideology and realism of an E4 media product and mimicking other E4 advertising

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Institution-E4

This soap is suitable for E4 as my trailer has situations in which people can relate to plus other programmes similar are broadcasted on the channel.

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Cheating Relationships

Murder

Billboard

To be a generic soap my brand is reinforced throughout all of my Soaps.

Using to purple E4 Badge and strip stick with the generics of the institution

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