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Webinar on Impact of Raahgiri Day
Amit Bhatt, Strategy Head – Integrated Urban Transport, EMBARQ India
June 12, 2014
Some alarming facts
about our mobility …….
ROAD SAFETY
140,000 deaths every year in India due to road traffic crashes
http://www.topnews.in/law/files/delhi-pollution.jpg
AIR POLLUTION
627,426 premature deaths every year in India due to air pollution
Source: http://www5.imperial.ac.uk/medicine/metabolic_risks/bmi/
PHYSICAL INACTIVITY
436,122 premature deaths every year in India
POPULATION (UA) – 0.9 MILLION , AREA – 457 SQKM
IT Hub - Cyber
City
Housing - Golf Course
Rd
Small / Medium Industry
- Udyog Vihar
Auto Industry
- Maruti - Honda
Heavy Industry
- Manesar SEZ
- Raliance
GURGAON
Delhi
TRAFFIC SCENARIO (KEY STATISTICS)
About 106 cars add to Gurgaon’s vehicle population every day Source :https://in.news.yahoo.com/slowdown-luxury-cars-rule-gurgaon-roads-183000604.html
KEY STATISTICS
Public Transport share – 10% Walking and Cycling – 33%
Average trip length – 7Kms
STREET DESIGN (KEY STATISTICS)
No Cycle track
Roads with usable footpath-less than 23%
KEY STATISTICS
Annual road traffic deaths around 500Pedestrian and cyclist deaths close to 70%
Approach ….
WORKSHOP ON PLANNING ON NMT IN GURGAON – FEB 25, 2013
Outcome• Sensitising for sustainable transportation • Developing safe streets for all road users
• Advocating healthier lifestyles • Addressing issue of Air pollution • Inclusive city development
FOUNDING PARTNERS
District Administration
Raahgiri Day – Giving Street back to people
Press Conference to Launch Raahgiri
17Nov
20137 AM-12 PM
th
SUPPORTERS
Road Safety Officers
Outreach….
VOLUNTEERS
Political Leaders, Councilors, RWAs, Industry Leaders
Website, Social Networking Page ……
DIGITAL MEDIA
PRINT MEDIA
Billboards, Hoardings, Pamphlets
ON STREET PROMOTIONS
SPONSORS
Nov 17
Dec 01
30Source :TOI,HT
Impacts….Users Local Business Noise Air PollutionRoad Safety
350K
about
People participated till april 2014
Participation
User Survey (185 samples)
Participants bought Bicycles post Raahgiri
28%
….
87%
Started Walking / Cycling for Short Trips
NMT Usage
27%ZumbaYoga Skate Games Music
22% 20%9%22%
Activities – Raahgiri Day
Eat out Shopping9%25%
Activities – Non Raahgiri Sunday
At home - Relax
61%
Local Business – Perception before Raahgiri
80%
Did not like Raahgiri before the start
Can’t understand
46%35%
Impact of Sales
19%
Impact on mobility
Major concern before Raahgiri
Impact on Local Business
are aware like Raahigiri 87% 79%
50%
Increase in Sales
Activities, Fun, Safety
Health &Fitness
EnvironmentalAwareness
27% 13% 10%
Reasons for Liking
Impact on Local Business
Activities, Fun, Safety
14%
29%
38
14%
Sales
Timings Footfall
VsNon Raahgiri
Sundays
90 db 74
db
88 db
-2%
-18%
Non Raahgiri sundays
Weekday
Noise Levels
Air quality - exposure to PM 2.5
Week DaysAvg. 194 µg/m3
Non Raahgiri Sunday Avg. 147 µg/m3
-49%
-24
%
Avg. 99.8 µg/m3
Road Traffic Fatalities (Sushant lok area)
Jan FebMar AprMay Jun Jul AugSepOct Nov Dec Jan FebMar Apr
Jan – Oct, 2013
5Fatalities Zero Fatalities
Nov 2013 – Apr 2014
Post Raahgir i
Day
71%
Extension
Were in favor of Raahgiri beyond March 2014
Currently Muncipal Corporation, Gurgaon is organsing Raahgiri
Health,Environmen
t,Equity,
Fun
Safe
What N
ext ?
Nov 17
onwards
New Corridors
Extended route6.5 km after Phenomenal response
Initial route4.5 km
Old Gurgaon
4 km routein Palam Vihar
Raahgiri in Other Cities
Ludhiana
Navi Mumbai
Big Picture – Infrastructure Change
Big Picture – Pilot Corridor `HUDA City Centre
Subhash Chowk
Raahgiri Day moments….
Thank You ….
