Radio Futurology

Nick Piggott

Head of Creative Technology

@nickpiggott

source: RAJAR Q2 2010

source: RAJAR Q2 2010

source: BBC eartime research April 09

source: BBC eartime research April 09

Why “Streaming” Radio?

One of the disadvantages traditional

radio has is lack of visuals

Internet radio, like display and online, is

instantly measurable. With broadcast,

you have to wait for ratings

You can initiate an action

The richer the media the better

You can have people join in

The click through rates are higher

Audio plus Display is relevant

Measuring Response

Accountable Media

Mass market reach & ubiquity

Personalisable & measureable

Greater insight into behaviour

Mobile Apps for Radio

Data Consumption

0

500

1000

1500

2000

2500

MB for 80 hours listening

Stream

RadioDNS

Use FM Radio – not Streaming

Deliver additional visual / commercial content over the mobile Internet network

“Sounds” better – less buffering

Dramatically reduces data volumes

Benefits incumbent FM broadcasters

Enables “click-through” to the browser

An App-like Experience for FM Radio

Data Consumption

0

500

1000

1500

2000

2500

MB for 80 hours listening

Stream

FM+IP

DAB+IP

Video Demo at

http://radiodns.org

Stock issue SonyEricsson

X10 phone running

Android 1.6 with a

RadioDNS “app”

accessing the built-in FM

tuner functionality

Hybrid Radio App

Listener tunes to FM Station

RadioDNS lookup

Visuals automatically delivered over IP

Measurable

Clickable

Trackable

All the metric benefits of an app / mobile website

What Now?

The technology works

Covers FM and HD

Zero patent/licence costs

Small amount of code for manufacturers

Many application opportunities

Manufacturers want to see “broadcaster commitment”

Muchas Gracias

Nick Piggott

Head of Creative Technology

@nickpiggott

Organiza:

Co-organiza:Medio especializado:

Con el Patrocinio de:

www.innovative-broadcast-solutions.com

www.actuonda.com

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