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To gain a current global snapshot of how organizations are using big data and analytics, cloud, mobile, and social technologies, the IBM Center for Applied Insights conducted a survey of 1,447 IT and business decision makers. The research shows that big data and analytics, cloud, mobile, and social are now mainstream, driving strategic opportunities for the enterprise. How are leading companies staying out ahead when everybody is jumping into the fray? Learn about three key Pacesetters characteristics that give them an edge.
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© 2014 IBM Corporation
August 2014
Raising the gameThe 2014 IBM Business Tech Trends Study
© 2014 IBM Corporation
IBM Business Tech Trends 2014 – Executive Summary
2
Big data & analytics, cloud, mobile and social are now mainstream Each is deployed by 7 in 10 enterprises
But some companies are achieving more tangible business outcomes from these technologies
With everyone jumping into the fray, how are Pacesetters staying at the forefront?
Partnering is in theirDNA
Pacesetters team up with less-traditional partners (e.g.startups, clients, academia) toinnovate and obtain skills.
Almost 80% partner withcitizen developers
Analytics is their fuel
Armed with mature analyticscapabilities and skills, Pacesettersrun their enterprises on insight.
For nearly 7 in 10, analyticalinsights are a significantpart of decision-making
Integration is theirbreakaway move
Pacesetters integrate thetechnologies for greater effect.
4-7x more likely to usecloud to deliver mobile,social, and big data &analytics
Notes: To obtain a global understanding of approaches to these transformational technologies, we surveyed 1447 IT and line of businessdecision-makers — spanning 13 countries and 15 industries.
Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends
© 2014 IBM Corporation
Adoption is moving at the speed of light & investment continues at full speed
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Adoption: Moving at the speed of light
All four technologies have shifted towarddeployment. Social Business has hadthe largest gain, with deployment morethan doubling.
Investment: Continuing at full speed
Over the next two years, 3/4 ofenterprises plan to increase investmentsin Mobile, Big Data and Analytics, andCloud, and 65% in Social.
Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends
© 2014 IBM Corporation
More leading companies - Pacesetters - are forging ahead and unlockingthe potential of these transformative technologies
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Pacesetters view transformationaltechnologies (big data & analytics,cloud, mobile, and social business)as critical to their organization'sbusiness success, and they’reoutpacing competitors in adopting.
= 10%
Pace
of a
dopt
ion
Strategic importance
Pacesetters are leading the way
Pacesetter ranks have grown byseven points since 2012s
Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends
© 2014 IBM Corporation
… and they’re more likely to achieve their objectives with the technologies
5
Moreover, 9 in 10 Pacesetterssay they’re gaining majorcompetitive advantage fromtheir initiatives…
On an increasingly competitiveplaying field, what setsPacesetters apart?
Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends
© 2014 IBM Corporation
The Pacesetters are taking a different approach
6
Partnering isin their DNA
Analytics istheir fuel
Integration istheir breakawaymove
Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends
© 2014 IBM Corporation7
Partnering to plugthe skills gap
Nearly half of Pacesetterssignificantly rely on partnersfor technology skillsdevelopment (vs. 13% ofDabblers)
96% are usingprofessional developers,and 79% are using citizendevelopers
Partnering to innovate
Pacesetters engage clients,startups and academia tohelp drive innovation.
They are:1.3x more likely to useclients &2x more likely to useacademia for productdevelopment
2.6x more likely to turn tostart-ups for help steeringtheir IT direction
Partnering is in their DNA: Pacesetters partner more broadly acrossthe ecosystem and with more non-traditional partners
Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends
© 2014 IBM Corporation8
Analytics is their fuel: Pacesetters power their organization’sdecision-making with insights
3.6xmore than for
Dabblers
Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends
© 2014 IBM Corporation9
Integration is their breakaway move: Pacesetters combine social,mobile, and analytics technologies far more than others
Deliver and use Social Business via mobile toa significant degree 36%11% 55%
Significant use of mobile analytics 31%9%
30%10% 57%Significant use of social media analytics
57%
Dabblers Followers Pacesetters
Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends
© 2014 IBM Corporation10
For over 50% ofPacesetters, Cloud is asignificant part of the use/ delivery / application ofthese other initiatives
They are 4-7x as likelyto use cloud to delivermobile, social, and bigdata & analytics
….and Pacesetters place cloud at the core of these initiatives
Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends
© 2014 IBM Corporation11
Broaden your idea ofpartnering – who you
engage and when
•Plug skill gaps creatively. Have youconsidered using academics, start-ups,or clients to train your staff? Are youusing crowdsourcing or engagingcitizen developers for expertise andspeed?
•Treat innovation as a team sport.What about bringing in clients oracademia to help with productdevelopment? Have you engagedclients or start-ups when makingstrategic IT decisions?
•Collaborate better. Are you usingsocial business tools to engagepartners? Cloud to scale yourcollaborations? Analytics to betterunderstand your ecosystem?
Staying on the leading edge demands more than adoption — it requires astrategic, integrated approach
Combine technologies toamplify results
•Engage easily. Are you making socialbusiness capabilities available viamobile (to employees, partners,clients)?
•Make your mobile apps smarter.How can you blend the intelligence ofbig data and analytics with theconvenience of mobile to createinnovation for your customers andemployees?
•Combine strategically. How cancloud speed and scale your othertechnology initiatives? Can integratingtechnologies help you create newproducts
Act on insight, notinstinct
•Get equipped for advancedanalytics. Are you taking the plungeinto new data sources like unstructureddata (e.g. social media)? Building moresophisticated capabilities (e.g.predictive and prescriptive analytics)?
•Train your team. Does yourorganization have the right mix oftechnical and business skills to useyour analytical toolset and interpretresults?
•Act with insight. Has yourorganizational culture embraced use ofevidence-based insights – rather thangut instinct – for decision making?
Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends
© 2014 IBM Corporation
To learn more about the study, please visit
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ibm.com/ibmcai/biztechtrends(Short URL): ibm.biz/IBMBTT14
© 2014 IBM Corporation13
Appendix
© 2014 IBM Corporation1414
IBM Business Tech Trends: Respondent distribution(Transformational technology decision makers, spanning 13 countries* and 15 industries**)
Role
11% C-level IT
39% LOB VP,Director,Manager
Organization size(# of employees)
Geography
55%Mature
Markets
48%100-999
28%1,000-4,999
24%5,000+
40% IT VP,
Director, Manager
10% C-Level LOB
45%GrowthMarkets
To smooth possible geographic distortions, responses were weighted based on 2012 GDP data from The World Bank: data.worldbank.org/indicator/NY.GDP.MKTP.CD
** Includes 9 priority industries: Telco, Energy and Utilities, Media & Entertainment, Retail, Government, Healthcare, Financial Markets, Banking, Insurance
For a global understanding of approaches to big data & analytics, cloud, mobileand social, we surveyed 1447 IT and line-of-business (LOB) decision makers
Growth markets surveyed: Brazil,China, India, Mexico, Russia, SouthAfricaMature markets surveyed: Germany,France, Italy, Japan, Spain, UK, US
Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends