Rajar 2009 Q4

Absolute Radio

Rajar Q4, 2009

40,000

41,000

42,000

43,000

44,000

45,000

46,000

47,00046,327

45,968

All Radio Weekly Reach

All Radio’s Reach is up 0.5% this quarter and is only 0.8% off Q2, 2009’s

record of 46.3m

Absolute Network Hours up 1.7% overall and up 5.5% in London

Total Absolute

Radio Network

Total Absolute

Radio

Golden Square

Network

Total Absolute

Radio Network London

Total Absolute

Radio London

Absolute Radio

London (FM)

0

3,000

6,000

9,000

12,000

15,000

18,000

21,000

12,48411,272

17,440

6,650 5,9464,684

Absolute Radio Portfolio Hours

2008 Q4 2009 Q3 2009 Q4

Absolute Network Reach down 7.3% this quarter, Absolute Radio down 5.9%

Total Absolute

Radio Network

Total Absolute

Radio

Golden Square

Network

Total Absolute

Radio Network London

Total Absolute

Radio London

Absolute Radio

London (FM)

0

500

1,000

1,500

2,000

2,500

3,000

1,6731,493

2,263

875 803 689

Absolute Radio Portfolio Reach

2008 Q4 2009 Q3 2009 Q4

W1:9

9

W3:9

9

W1:0

0

W3:0

0

W1:0

1

W3:0

1

W1:0

2

W3:0

2

W1:0

3

W3:0

3

W1:0

4

W3:0

4

W1:0

5

W3:0

5

W1:0

6

W3:0

6

W1:0

7

W3:0

7

W1:0

8

W3:0

8

W1:0

9

W3:0

90.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.07.3

7.6

Total Absolute Radio Average Hours

This quarter’s average hours are Absolute Radio’s highest ever

Total radio listening dropped 2.1% this quarter with only TIML and UTV

increasing

All Radio

BBC

Commercial

TIML

Bauer

Global

GMG

UTV

-2.1%

-1.8%

-1.6%

+1.7%

-3.9%

-3.1%

-0.5%

+1.4%

Total Hours

Absolute Radio’s hours growth was due to increased listening from men and 35-

54s

Men Women 15-34 35-540

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

7,150

4,1223,607

6,833

Total Absolute Radio Hours

2008 Q4 2009 Q3 2009 Q4

Capital’s Hours down 17.7%, Magic up 2.9% to #1 and Smooth down 30% (LBC up 51.8% on

last year)

Absolu

te

Net

wor

k

Capital

Gol

dXfm

Choice

Hea

rt

LBC F

MKis

s

Mag

ic

Smoo

th0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

5,9466,650

9,967

2,5483,213 3,498

10,64911,436

8,669

12,391

2,790

London 15+ Hours

2008 Q4 2009 Q3 2009 Q4

Magic’s Reach down 9.4%, Capital up 0.5%, Heart down 0.6% but back to #1 commercial

Absolu

te

Net

wor

k

Capital

Gol

dXfm

Choice

Hea

rt

LBC F

MKis

s

Mag

ic

Smoo

th0

500

1,000

1,500

2,000

2,500

803 875

1,827

258

519 528

1,881

841

1,605

1,821

414

London 15+ Reach

2008 Q4 2009 Q3 2009 Q4

Classic FM’s Hours down 5.6%, Talk Sport up 4.4%

Absolu

te

Class

ic F

M

talk

SPORT

Class

ic R

ock

Xtrem

e

Fun R

adio

Hea

t

Jazz

FM

NM

E Rad

io

Planet

Roc

k Q0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

11,272

34,995

20,438

924 284 891,966 1,542 597

4,956

718

National 15+ Hours

2008 Q4 2009 Q3 2009 Q4

Classic FM’s Reach down 5.9%, Talk Sport up 0.9%

Absolu

te

Class

ic F

M

talk

SPORT

Class

ic R

ock

Xtrem

e

Fun R

adio

Hea

t

Jazz

FM

NM

E Rad

io

Planet

Roc

k Q0

1,000

2,000

3,000

4,000

5,000

6,000

1,493

5,134

2,496

217 81 19447 446

177698

219

National 15+ Reach

2008 Q4 2009 Q3 2009 Q4

Christian up 4.7%, Classic up 7.9%, TalkSport up 10.4% and Capital up 19.2%

Absolu

te

Class

ic

Talk

SPORT

Capital

Gol

dXfm

Choice

Hea

rt

LBC F

MKis

s

Mag

ic

Smoo

th0

200

400

600

800

1,000

1,200

1,400

845

1,0841,178

1,231

112223

297

790

567668

782

175

Commercial Breakfast 15+ Reach

2008 Q4 2009 Q3 2009 Q4LondonNational

Absolute Radio’s 25-54 listening up 7.3%, Classic down 17.5%, TalkSport up 13.5%, Capital down 22.8%, Heart

up 4.4%

Absolu

te

Class

ic

Talk

SPORT

Capital

Gol

dXfm

Choice

Hea

rt

LBC F

MKis

s

Mag

ic

Smoo

th0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

9,047 8,681

13,930

6,596

821

2,434 1,904

7,351

4,6913,992

7,023

1,441

Commercial 25-54 Hours


2007 Q2

2007 Q3

2007 Q4

2008 Q1

2008 Q2

2008 Q3

2008 Q4

2009 Q1

2009 Q2

2009 Q3

2009 Q4

0.0

5.0

10.0

15.0

20.0

25.0

30.0

24.8

4.7

2.0

Total Absolute Radio Digital Platforms

DAB Digital TV Internet

Sh

are

of

liste

nin

g32% of Absolute Radio’s listening is via a

digital platform, primarily DAB, 54% outside of London

Feb

2009

Mar

200

9

Apr 2

009

May

200

9

Jun

2009

Jul 2

009

Aug

2009

Sep

2009

Oct 2

009

Nov 2

009

Dec 2

009

4.74.1 4.4 4.5

3.6

4.44.9

6.3 6.36.7 6.9

Absolute Radio NetworkStreamed Hours (millions) up 10.3%

on Sep

Source: Internal server logs

26.3% more of our listeners said they listen to the radio via their mobile this quarter while the market

shrank 3.3% overall

Absolu

te

Class

ic

Talk

SPORT

Capital

Gol

dXfm

Choice

Hea

rt

LBC F

MKis

s

Mag

ic

Smoo

th0

100

200

300

400

500

600

293

506469

308

12

88

150

320

114

371

272

56

Reach of people who listen via mobile


Record 778,000 podcasts downloaded in December, 6.4 million since launch

Jan 09

Feb 09

Mar 09

Apr 09

May 09

Jun 09

Jul 09

Aug 09

Sep 09

Oct 09

Nov 09

Dec 09

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

900,000

Podcast Downloads

Shows Artists Video Other

Technology

Rajar 2009 Q4