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A version of my Rapid Product Design in the Wild talk at Agile Iceland 2014. http://www.agileisland.is How do you know you're developing the right product? This talk will help you think creatively about how to do customer development using Agile and Lean User Experience methods. I share what we learnt about using rapid, iterative prototyping techniques to develop a minimum viable product at a software conference. In August 2012 we attended Kscope, a conference for Oracle developers. Instead of doing the usual product demonstrations, we turned our stand into a live lab and took Agile development processes out of the office and in front of our customers. Our stand included an area for customer research, a Kanban board and information radiators in the form of a whiteboard, blank wall and a large digital screen. Over 3 days we ran 9 sprints and conducted 25 customer interviews, using a paper prototype to get feedback. We collected invaluable information about our customers' development environments, how they work with their teams, their processes, tasks and pain points. By the end of the conference my colleague had developed an interactive HTML/CSS prototype which potential customers could evaluate. The team went through several rapid build-measure-learn cycles to improve our product concept and validate the market need. Opening up our development process at a trade show provided visitors to the stand with an opportunity to experience Agile and Lean methods first-hand.
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Rapid product design in the wild!Agile Iceland 2014!Michele Ide-Smith | @micheleidesmith
Red Gate makes tooling for .NET, SQL and Oracle databases @micheleidesmith
“To make excellent products that truly understand our users’ contexts, we must look further, and inves:gate context first-‐hand” Cennydd Bowles! @micheleidesmith
agilemanifesto.org @micheleidesmith
@micheleidesmith
What makes you visit an exhibition stand at a conference? @micheleidesmith
agilemanifesto.org @micheleidesmith
“By the time the product is ! “Marketing that itself !ready, it will already have! improves peoples lives.”!established customers.”! ! Bob Gilbreath!Eric Ries @micheleidesmith
“We wanted to make sure we were getting customer feedback as we worked so that we were never working on anything that wasn’t valued by the customer.”!Nordstrom Innovation Lab @micheleidesmith
“if you’ve struggled to figure out how UX design can work in an Agile environment, Lean UX can help.” Jeff Gothelf, author of Lean UX
@micheleidesmith
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• Continuous discovery!• Shared understanding!• GOOB (Get Out Of the Building)!• Externalising your work
@micheleidesmith
Lean UX principles we followed@micheleidesmith
Hypothesis: Oracle Developers & DBAs need a better way to source control their database schemas !>70% interest – develop a tool a.s.a.p.!
@micheleidesmith
9 (mini) sprints, 3 days, 1 prototype@micheleidesmith
Making our processes transparent@micheleidesmith
25 feedback sessions with users@micheleidesmith
Easy to get feedback and quick to change
Paper prototyping
Lo-fi prototypes are quick and easy to change before you commit to code! @micheleidesmith
Feedback went directly into the HTML/CSS prototype, using Twitter Bootstrap @micheleidesmith
Helped build personas and a talking point!People returned to see the feedback throughout the conference @micheleidesmith
The Empathy Map helped us understand customer needs @micheleidesmith
We fixed pain points and learned about customer needs continuously @micheleidesmith
Sketching out processes and environments identified real-world scenarios and pain points
@micheleidesmith
It’s was all about communication…@micheleidesmith
…and collaboration@micheleidesmith
Keep the conversation going @micheleidesmith
Surveys to test hypotheses @micheleidesmith
Remote usability testing and interviews @micheleidesmith
Releasing functionality early and getting feedback @micheleidesmith
@micheleidesmith@micheleidesmith
“Source Control for Oracle is a huge time saver… It doesn't remove the need to version control, but it takes the tedious steps out of the picture. I am blown away! “!Lewis Cunningham, Oracle ACE Director
Testing the prototype
“The live lab was a wonderful idea. I enjoyed participating in it and can't wait to see the finished product. Let me know if you need a beta tester.”!Christoph Ruepprich, Oracle Developer @micheleidesmith
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We worked collaboratively, as a ‘balanced’ team. @micheleidesmith
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We made great things happen!@micheleidesmith
October 2013 - I joined the University of Cambridge and Lean UX principles were introduced @micheleidesmith
The team collaborated on user research and design @micheleidesmith
But I noticed a few things weren’t going so well…
@micheleidesmith
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Hat tip to @billwscott
Beware Lean UX anti-patterns!
@micheleidesmith
w w w. s l i d e s h a r e . n e t / b i l l w s c o t t /antipatterns-that-stifle-lean-ux-teams
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Too many cooks. Keep the team small to ensure collaboration and team focus. @micheleidesmith
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Tribalism. Boundaries between separate functions start to creep back into the team. @micheleidesmith
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Going dark. Sometimes you need to work alone. But not at the expense of team collaboration. @micheleidesmith
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• Continuous discovery!• Shared understanding!• GOOB (Get Out Of the Building)!• Externalising your work
@micheleidesmith
Lean UX principles we followed
Continuous discovery@micheleidesmith
Shared understanding@micheleidesmith
Getting out of the building@micheleidesmith
Helped build personas and a talking point!Externalising your work@micheleidesmith
Questions?
Michele Ide-Smith!Design Team Manager!University of Cambridge!! @micheleidesmith
Thank you!
@micheleidesmith
Flickr User Image Credits !!Kevin.Cochran: http://www.flickr.com/photos/kevincochran/4276052636!Wonderlane: http://www.flickr.com/photos/wonderlane/2907868429!Prayitno: http://www.flickr.com/photos/34128007@N04/5279860498!Paigggeyy: http://www.flickr.com/photos/paigggeyy/5533236567!Lolly man: https://www.flickr.com/photos/lollyman/4424552903!Lolly man: https://www.flickr.com/photos/lollyman/4424553767!Notix: https://www.flickr.com/photos/notix/383037676!Kaptain Kobold: http://www.flickr.com/photos/kaptainkobold/5181464194!Nur Hussein https://www.flickr.com/photos/nhussein/3863456505!Dave Ware: https://www.flickr.com/photos/brickwares/3899001922!mac_filko: https://www.flickr.com/photos/mac_filko/5471039165!Chris: https://www.flickr.com/photos/oblongpictures/5250948891!
@micheleidesmith
