RDE12 Clive Dickens and Tony Morey

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Radiodays Europe in Barcelona, March 2012

Text of RDE12 Clive Dickens and Tony Morey

  • 1. Wonderwall

2. 3. Watermelons Clive 4. Dickens, 5. COO Tony 6. Moorey, 7. Content 8. DirectorFriday, 16 March 12 9. Know 10. who 11. your 12. audience 13. are?Friday, 16 March 12 14. Privacy 15. mattersFriday, 16 March 12 16. TA R G E T In 17. StreamFriday, 16 March 12 18. [data oil image here]Friday, 16 March 12 19. [data oil image here]DATA is 20. the 21. new 22. oil 23. Friday, 16 March 12 24. + LocationFriday, 16 March 12 25. + LocationFriday, 16 March 12 26. + LocationFriday, 16 March 12 27. + LocationFriday, 16 March 12 28. + location+ LocationFriday, 16 March 12 29. Source: Radioplayer average logins v anonymousunique users 5th - 12th March 2012Friday, 16 March 12 30. 33% Logged-inSource: Radioplayer average logins v anonymousunique users 5th - 12th March 2012Friday, 16 March 12 31. Source: Ave daily Absolute Radio app (v6)logins v anonymous unique users 5th - 12th March 2012Friday, 16 March 12 32. 54%Logged-inSource: Ave daily Absolute Radio app (v6)logins v anonymous unique users 5th - 12th March 2012Friday, 16 March 12 33. MANCHESTER 34. UTD 35. VS 36. MANCHESTER 37. CITY 38. 23.10.11 39. 40. 41. 13.52[map app image here]Friday, 16 March 12 42. 04:00 -0405:15:00 Friday, 16 March 12 -0506:15:00Broadcast -0607:15:00 -0708:15:00 -0809:15:00 -0910:15:00 -1011:15:00 -1112:15:00 -1213:15:00 -1314:15:00 -1415:15Online:00 -1516:15:00 -1617:15:00 -1718:15:00 -1819:15:00 -1920:15:00 -2021:15:00 -2122:15:00 -2223:15:00 -23On-air vs Online: a different timeline:15Untitled 43. 1 44. On-air vs Online: a different geography Absolute Radio in RajarAbsolute Radios streaming 51% London TSA 21% London area 49% non-London TSA 79% non-London area London Non-LondonFriday, 16 March 12 45. Younger 46. - 47. More 48. male 49. - 50. More 51. upmarket 25%100% 20% Male90% 15% 80% 10% 70%5% 60%0% Younger Older 50%-5%40%-10% 30%-15% 20%-20% 10%Female-25%0%18-2425-34 35-4445-5455-64ABC1 C2DE Logged-in Broadcast Source: Absolute Radio Account listener-base, RAJAR Q4 2011Friday, 16 March 12 52. Friday, 16 March 12 53. Friday, 16 March 12 54. Broadcast:Live ProgrammingCommercial Break Live Programming 12 3456In Stream:Live Programming Targeted Ads Extra ContentLive Programming 12+Branded Content: Live Programming Targeted AdsBranded Content Live Programming 12Friday, 16 March 12 55. Broadcast:Live ProgrammingCommercial Break Live Programming 12 3456In Stream:Live Programming Targeted Ads Extra ContentLive Programming 12+Branded Content: Live Programming Targeted AdsBranded Content Live Programming 12Friday, 16 March 12 56. Broadcast:Live ProgrammingCommercial Break Live Programming 12 3456In Stream:Live Programming Targeted Ads Extra ContentLive Programming 12+Branded Content: Live Programming Targeted AdsBranded Content Live Programming 12Friday, 16 March 12 57. Broadcast 58. one 59. to 60. manyAdvertise one 61. to 62. oneFriday, 16 March 12 63. C O M M U N I C AT EBranded 64. ContentFriday, 16 March 12 65. We 66. put 67. it 68. to 69. the 70. test:Played 71. 250 72. people 73. an 74. advertPlayed 75. 250 76. people 77. a 78. promo 79. trailPlayed 80. 250 81. people 82. a 83. live 84. presenter 85. script Brand 86. tested 87. was 88. unavailable 89. in 90. the 91. UK 92. at 93. the 94. time, In-house 95. copy 96. created 97. for 98. all 99. creative 100. executions.Friday, 16 March 12 101. Spontaneous 102. Recall Positive 103. ImpactWhich 104. brand 105. did 106. you 107. hear? Did 108. the 109. audio 110. make 111. you 112. feel 113. more 114. Correct 115. answer: 116. Starbucks 117. VIAor 118. less 119. positive 120. towards 121. the 122. brand?Source: 123. Presenter 124. Endorsement 125. Research, 126. EntertainmentMediaResearch, 127. 2009Friday, 16 March 12 128. Spontaneous 129. Recall Positive 130. ImpactWhich 131. brand 132. did 133. you 134. hear? Did 135. the 136. audio 137. make 138. you 139. feel 140. more 141. Correct 142. answer: 143. Starbucks 144. VIAor 145. less 146. positive 147. towards 148. the 149. brand? Ad Promo 150. Trail Live 151. ReadSource: 152. Presenter 153. Endorsement 154. Research, 155. EntertainmentMediaResearch, 156. 2009Friday, 16 March 12 157. Spontaneous 158. Recall Positive 159. ImpactWhich 160. brand 161. did 162. you 163. hear? Did 164. the 165. audio 166. make 167. you 168. feel 169. more 170. Correct 171. answer: 172. Starbucks 173. VIAor 174. less 175. positive 176. towards 177. the 178. brand? 58% Ad Promo 179. Trail Live 180. ReadSource: 181. Presenter 182. Endorsement 183. Research, 184. EntertainmentMediaResearch, 185. 2009Friday, 16 March 12 186. Spontaneous 187. Recall Positive 188. ImpactWhich 189. brand 190. did 191. you 192. hear? Did 193. the 194. audio 195. make 196. you 197. feel 198. more 199. Correct 200. answer: 201. Starbucks 202. VIAor 203. less 204. positive 205. towards 206. the 207. brand? 73% 58% Ad Promo 208. Trail Live 209. ReadSource: 210. Presenter 211. Endorsement 212. Research, 213. EntertainmentMediaResearch, 214. 2009Friday, 16 March 12 215. Spontaneous 216. Recall Positive 217. ImpactWhich 218. brand 219. did 220. you 221. hear? Did 222. the 223. audio 224. make 225. you 226. feel 227. more 228. Correct 229. answer: 230. Starbucks 231. VIAor 232. less 233. positive 234. towards 235. the 236. brand?80% 73% 58% Ad Promo 237. Trail Live 238. ReadSource: 239. Presenter 240. Endorsement 241. Research, 242. EntertainmentMediaResearch, 243. 2009Friday, 16 March 12 244. Spontaneous 245. Recall Positive 246. ImpactWhich 247. brand 248. did 249. you 250. hear? Did 251. the 252. audio 253. make 254. you 255. feel 256. more 257. Correct 258. answer: 259. Starbucks 260. VIAor 261. less 262. positive 263. towards 264. the 265. brand?80% 73% 58% Ad Promo 266. Trail Live 267. ReadAdPromo 268. Trail Live 269. ReadSource: 270. Presenter 271. Endorsement 272. Research, 273. EntertainmentMediaResearch, 274. 2009Friday, 16 March 12 275. Spontaneous 276. Recall Positive 277. ImpactWhich 278. brand 279. did 280. you 281. hear? Did 282. the 283. audio 284. make 285. you 286. feel 287. more 288. Correct 289. answer: 290. Starbucks 291. VIAor 292. less 293. positive 294. towards 295. the 296. brand?80% 73%31% 58% Ad Promo 297. Trail Live 298. ReadAdPromo 299. Trail Live 300. ReadSource: 301. Presenter 302. Endorsement 303. Research, 304. EntertainmentMediaResearch, 305. 2009Friday, 16 March 12 306. Spontaneous 307. Recall Positive 308. ImpactWhich 309. brand 310. did 311. you 312. hear? Did 313. the 314. audio 315. make 316. you 317. feel 318. more 319. Correct 320. answer: 321. Starbucks 322. VIAor 323. less 324. positive 325. towards 326. the 327. brand?80% 73% 36%31% 58% Ad Promo 328. Trail Live 329. ReadAdPromo 330. Trail Live 331. ReadSource: 332. Presenter 333. Endorsement 334. Research, 335. EntertainmentMediaResearch, 336. 2009Friday, 16 March 12 337. Spontaneous 338. Recall Positive 339. ImpactWhich 340. brand 341. did 342. you 343. hear? Did 344. the 345. audio 346. make 347. you 348. feel 349. more 350. Correct 351. answer: 352. Starbucks 353. VIAor 354. less 355. positive 356. towards 357. the 358. brand? 43%80% 73% 36%31% 58% Ad Promo 359. Trail Live 360. ReadAdPromo 361. Trail Live 362. ReadSource: 363. Presenter 364. Endorsement 365. Research, 366. EntertainmentMediaResearch, 367. 2009Friday, 16 March 12 368. ControlPuts 369. you 370. inFriday, 16 March 12 371. Your 372. Audience 373. Have 374. Given 375. Their 376. ApprovalFriday, 16 March 12 377. Be 378. CreativeFriday, 16 March 12 379. Be 380. CreativeFriday, 16 March 12 381. Be 382. CreativeFriday, 16 March 12 383. Be 384. CreativeFriday, 16 March 12 385. Be 386. CreativeFriday, 16 March 12 387. Be 388. CreativeFriday, 16 March 12 389. Be 390. CreativeFriday, 16 March 12 391. Be 392. CreativeFriday, 16 March 12 393. Be 394. CreativeFriday, 16 March 12 395. Be 396. CreativeFriday, 16 March 12 397. Be 398. DisruptiveFriday, 16 March 12 399. Be 400. Disruptive Programme 401. Schedule: 6am 402. Christian 403. OConnell 10am 404. Russ 405. Williams 1pm 406. Nick 407. Jackson 5pm 408. Geoff 409. LloydFriday, 16 March 12 410. Be 411. Disruptive Programme 412. Schedule: 6am 413. Christian 414. OConnell 10am 415. Russ 416. Williams 1pm 417. Nick 418. Jackson 5pm 419. Geoff 420. Lloyd Reversed: 6am 421. Geoff 422. Lloyd 10am 423. Nick 424. Jackson 1pm 425. Russ 426. Williams 5pm 427. Christian 428. OConnellFriday, 16 March 12 429. Embrace 430. itFriday, 16 March 12 431. Let 432. it 433. open 434. doors 435. for 436. youFriday, 16 March 12 437. Let 438. it 439. open 440. doors 441. for 442. youBaddielSkinners World Cup Podcasts with Sony EricssonTicket competitionMusic and comedy theatre show 20 episodesB