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Reach Business women through sponsorship of Social Media for Business Women

Reach Business Women Through Sponsorship of Social Media

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Reach Business women through sponsorship of Social Media for Business Women October 19 2011 in Toronto

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Page 1: Reach Business Women Through Sponsorship of Social Media

Reach Business women

through sponsorship of Social

Media for Business Women

Page 2: Reach Business Women Through Sponsorship of Social Media

We’re heading across the country for the…Social Media for Business Women Workshop Roadshow! Help us kick off small business week in Toronto, October 19, at the Hyatt Regency with our first social media for business women workshop. This is the first of five conferences across the country over the next 12 months.

Page 3: Reach Business Women Through Sponsorship of Social Media

ShesConnected Social Media for Business Women Workshops will transform smart business women into…

Page 4: Reach Business Women Through Sponsorship of Social Media

Social Media power houses

Page 5: Reach Business Women Through Sponsorship of Social Media

Say “hello” to the next level of power influencers. Who will attend the Workshops? Smart business women who know that they need to learn about social media to help grow their businesses - these are women that you already want to connect with.

Why you should be there: Attendees will become more influential through social media, which means that their voices will carry more weight when making recommendations about YOUR products and/or services.

Page 6: Reach Business Women Through Sponsorship of Social Media

Workshop Overview Smart business women in Canada understand that they need to learn about social media to grow their businesses. We get questions daily from women looking for help. That’s why we’ve developed a three-hour fast track workshop to teach business women everything they need to know. We will be hosting a number across the country in the next year starting with Toronto on October 19. 2011. Attendees will leave the conference with an up-to-date and in-depth understanding of how social media can help them gain influence and grow their businesses. They will walk away with a work plan, strategy and a social media schedule that will take them just 5 minutes a day and 15 minutes on Fridays (…REALLY!).

5 MINUTES A DAY &

15 MINUTES ON FRIDAYS

...REALLY!

Page 7: Reach Business Women Through Sponsorship of Social Media

Workshop Overview

Benefits extend beyond the actual conference and include extensive pre and post event activity such as twitter parties, our weekly Social Media for Business Women newsletter, monthly webinars targeting small business women and a concentrated PR campaign during Small Business Week. • Conference and Social Media for Business Women email announcements and newsletters • Conference Facebook tab • ShesConnected Directory of Women in Business webinars • Social Media for Business Women Conference website • Twitter via @Womenbizlisting @ShesConnected @EventsforWomen • Social Media for Business Women Research Results • Conference speaking opportunity, on-site product/information display, access to attendee contact list

MORE THAN JUST WORKSHOPS: It’s about ongoing discussion, social engagement and your brand messages.

Guaranteed! You will increase your social footprint by supporting and connecting with business women looking to use social media to help their businesses . We will feature your business social sites in our workshop discussion.

Page 8: Reach Business Women Through Sponsorship of Social Media

• Customized messaging in the weekly Social Media for Business Women newsletter, featuring leading industry knowledge and tips .

• Sponsor recognition on free Weekly Webinars for small business women on ShesConnected

• Sponsor recognition during all media related activity during Small Business Week.

• Sponsorship of ShesConnected Directory of Women in Business on the ShesConnected site.

Sponsorship Benefits

THREE MONTHS OF SUSTAINED CONVERSATION : We start the conversation with you and keep it going

Page 9: Reach Business Women Through Sponsorship of Social Media

• Targeted digital outreach through the ShesConnected Business Women Workshop and beyond including:

– Your brand messages will be inserted into the ShesConnected Business Women Workshop Social Conversational Calendar for October, November & December

– Integrated messaging through targeted influential Twitter accounts, including @WomenBizListing (7, 472 followers) and @EventsforWomen (10, 374 followers) that will be promoting the conference and engaging with business women @ShesConnected (11,414 followers)

– Post Conference Twitter Party with sponsor messaging in November and December

– Facebook Fan Page activation (your Facebook numbers will grow!)

– Twitter conversations (more sponsor messaging and increased influence)

– Pre, during and post-workshop blog posts and email messaging

• Speaking opportunity, exhibitor table and passes at the workshop (October 19)

Sponsorship Benefits

TARGETED DIGITAL OUTREACH: ShesConnected, Facebook, Twitter, Linkedin, Blogs, YouTube we cover all the digital channels.

Page 10: Reach Business Women Through Sponsorship of Social Media

It’s all going to happen at the ShesConnected Social Media

for Business Women Workshops starting October

2011. Don’t miss out!

October 19th

Hyatt Regency Toronto

370 King Street West, Toronto, ON

Page 11: Reach Business Women Through Sponsorship of Social Media

Show these business women you care

about them.

Donna Marie Antoniadis

Co-founder & CEO

ShesConnected

[email protected]

416-730-5670 ext 2213

Call us to discuss sponsorship

information today!

Page 12: Reach Business Women Through Sponsorship of Social Media

Sponsorship Levels

Page 13: Reach Business Women Through Sponsorship of Social Media

Sponsor Levels DETAILS

GOLD

10,000

1 only

SILVER

4,000

BRONZE

2,500

PRE-CONFERENCE MARKETING

• Exclusivity: no competing companies offered sponsorship

• Pre-conference brand email message to attendees

• Brand Logo on all conference material, conference website

• Brand logo on ShesConnected.com

• Logo placement in pre-event marketing materials

• Logo on facebook fan page, and conference twitter account

Yes

Yes

Yes

Yes

Yes

Yes

No

Yes

Yes

Yes

Yes

No

No

Yes

Yes

Yes

Yes

No

CONFERENCE DAY MARKETING

• 15 minute speaking opportunity

• Insert products into conference swag bag

• Exhibitor Table

• Conference passes

Yes

Yes

Yes

6

No

Yes

Yes

4

No

Yes

Yes

2

COMMUNITY OUTREACH POST CONFERENCE

• Weekly Webinar on www.ShesConnected.com: (number of webinars you will sponsor)

• Weekly Newsletter: highlight in our weekly newsletter: (number of newsletters )

• Twitter Outreach: weekly until December 30, 2011

• Facebook Conversations: weekly until December 30, 2011

• Twitter Party: Scheduled for November and December 2011

6

10

Yes

Yes

Primary

4

5

Yes

Yes

2

1

1

Yes

Yes

1

Page 14: Reach Business Women Through Sponsorship of Social Media

Other Opportunities We know digital women DETAILS

Supporting Sponsorship

If you just want a basic sponsorship and participate with the attendees the day of the

event.

$1,000

Small Business Week – Networking event

We will be working with various women’s business groups to create a master

networking event

Show small business women that your company knows they are important.

Multiple Opportunities

Research Report

Industry leadership: Social Media for Business Women Research Report

Call for details

Page 15: Reach Business Women Through Sponsorship of Social Media

Who we are

Page 16: Reach Business Women Through Sponsorship of Social Media

We’re trainers

• Our lead trainers are active influencers in the social media space

with. Our company creates training programs that socially enable

individuals at organizations.

We train executives, marketing and key members

of your organization to ensure that you have the

best corporate social media policies and on-the-

ground execution.

Page 17: Reach Business Women Through Sponsorship of Social Media

OUR SOCIAL NETWORK

www.shesconnected.com

OUR CONSULTING FOR AGENCIES &

BRANDS

www.shesconnectedmultimedia.com

OUR CEO

Actively involved in

digital since 1995

WHAT WE OFFER

We’re a social company of almost five years with

exceptional expertise in all things social.

Specifically, we’re about how social media can help

women

We’re experienced

Page 18: Reach Business Women Through Sponsorship of Social Media

• We built our own social network in 2006– just for women. We own and operate

ShesConnected.com, giving us access to socially connected women. Our Blogger

directory and database gives us access to engaged, digital women.

www.shesconnected.com Member Directory Blog Directory

We’re digital trailblazers We built our own social network

Page 19: Reach Business Women Through Sponsorship of Social Media

• Watch for our new report out in September 2011!

We’re currently executing a large consumer research

study that focuses on Social Media usage…stay

tuned.

• Our first published research report of 2009, The

Power of Social Media & Women, focused on the

attitudes and behaviours of women using social

media. Download your free copy today

(http://shesconnectedmultimedia.com/download_rese

arch.php)

• Our research study was profiled in MarketingProfs,

eMarketer, Marketing Charts, and many other

publications

We’re knowledgeable We know digital women

Page 20: Reach Business Women Through Sponsorship of Social Media

We do things your agency currently doesn’t do – AND YES! we work with many agencies

• Community strategy and ideation, covering content and communications planning

• Identification and introduction to online communities and influencers that matter most to your Brand, industry, or issue

• Drive community activation and engagement

• Community moderation: knowing how to keep communities engaged with and without marketing programs

• Help clients develop organizational models, business processes, and best practices for ongoing community engagement

• Measurement and reporting

We deliver results How we help leading brands build and grow their

communities online

Page 21: Reach Business Women Through Sponsorship of Social Media

Update: ShesConnected Conference: September 29/30, 2011

Page 22: Reach Business Women Through Sponsorship of Social Media

www.shesconnectedmultimedia.com www.shesconnected.com www.shesconnectedconference.com www.socialmediaforbusinesswomen.com