2. Brief History/Information Dietrich Mateschitz launched the
drink in 1987 Birth of a totally new product category Inspired by
tonic drinks in Asia Around 30 billion cans have been consumed
8,294 employees around the world US business started in California
in 1997 3. Product Increases performance Increases concentration
and reaction speed Improves vigilance Stimulates metabolism Makes
you feel more energetic Improves overall well-being 4. Competition
ResultsBased on Dollar sales2. Monste r Energy $2.95 billion $2.6
billion3. Rockst ar Energy Drink $.78 billion 5. When to Drink 6.
Sources
http://www.redbullusa.com/cs/Satellite/en_US/RedBull-Home/001242746208542http://mashable.com/2012/12/19/red-bull-contentmarketing/http://www.energyfiend.com/the-15-top-energydrink-brands
