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Commonwealth Educational Media Centre for Asia
Redefining Literacy in the Emerging Digital Society
Bhutta College of Education Ludhiana, Punjab
By picture man [GPL (http://www.gnu.org/licenses/gpl.html)], via Wikimedia Commons
5 February 2015
Ramesh C Sharma
A snapshot of digital India
http://www.digitalstrategyconsulting.com/india/2012/05/a_snapshot_of_digital_india_12.php#more
http://www.hindustantimes.com/business-news/shopping-or-browsing-in-us-india-s-big-data-firms-know/article1-941364.aspx
http://www.hindustantimes.com/business-news/shopping-or-browsing-in-us-india-s-big-data-firms-know/article1-941364.aspx
Are we lost in Ocean of data / information
http://arstechnica.com/business/2011/09/information-explosion-how-rapidly-expanding-storage-spurs-innovation/
Photo illustration by Aurich Lawson
Knowing What To Do Versus Doing It – How To Handle The Information Explosion
http://freelancefolder.com/knowing-what-to-do-versus-doing-it-%E2%80%93-how-to-handle-the-information-explosion/
You don’t have to let the information explosion leave you with a defeated feeling.
7 Major Communications Revolutions
http://www.govloop.com/profiles/blogs/the-growing-need-for
1. Printing Press http://yesteryearsnews.wordpress.com/2009/03/26/printing-press-trivia/
Invented by German goldsmith Johann Gutenberg in 1448
7 Major Communications Revolutions
http://commons.wikimedia.org/wiki/File:Fisher_500_radio.jpg
3. Radio
7 Major Communications Revolutions
http://commons.wikimedia.org/wiki/File:Alhurra%27s_studio_--_February_2011.jpg
4. Television
7 Major Communications Revolutions
http://commons.wikimedia.org/wiki/File:Personal_Computer_774.JPG
5. Personal Computer
7 Major Communications Revolutions
http://commons.wikimedia.org/wiki/File:Bluebell_on_the_phone.jpg http://commons.wikimedia.org/wiki/File:3G_speed_brussel_sept_2012_IMG_2888.JPG
7. Mobile
Source: http://ansonalex.com/technology/4-infographics-about-online-trends-internet-usage-and-social-media/
Internet World Connection Density
Source: http://www.chrisharrison.net/index.php/Visualizations/InternetMap
Are you ready for it…
http://www.empowernetwork.com/joeymc/files/2012/11/information_overload_hydrant.jpg
The NMC Horizon Report > 2015 Higher Education Edition
http://www.nmc.org/about
Identifies top emerging technologies, trends, and challenges that will have a major impact on teaching, learning, and creative inquiry in pre-college education over the next five years. Most important key driver is that the education paradigms are shifting to include online learning, hybrid learning and collaborative models.
What does NMC do?
Highlights six emerging technologies or practices that are likely to enter mainstream use with their focus sectors within three adoption horizons over the next five years.
http://www.nmc.org/news/its-here-horizon-report-2014-higher-education-edition
http://www.nmc.org/about
21st Century Indian Learners
Net Generation Millennials
• Digital Natives
• Multi-taskers Image source: http://phys.org/news/2012-01-million-world-cheapest-tablet-india.html
Social Media
Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Websites and applications dedicated to forums, microblogging, social networking, social bookmarking, social curation, and wikis are among the different types of social media.
http://whatis.techtarget.com/definition/social-media
From “Marketing Research” to “Marketing Information” in 2020
The continued growth in technology will result in the “digitization of everything” which will result in a “paradigm shift” in marketing research tools and techniques. And in 10 years the “leading-edge companies will address 80% of their marketing issues by ‘fishing the river’ of information.” Fishing, as in mining clicks, blogs, communities, videos, anything and anywhere people virtually connect.
http://researchdesignreview.com/category/research-design-methods/social-media-research-design-methods/
Digital Literacy
“The Social Web has multiplied the voice of the customer, listening and responding quickly is more important than ever for success”
http://www.siliconvalleyrg.com/business-growth/social-media-research/
Changing ways of Communication
Essentially, digital media has changed research communication from presentation to CONVERSATION. Cranston: “This increasing emphasis on two
way communication and conversation has transformed organisational communications and is crucial to effective online knowledge sharing.”
https://www.gov.uk/government/news/dfid-research-research-stories-response-and-social-media
medium shapes the message
The DFID research twitter community has over 10,000 followers. While DFID research tweets directly to its followers daily, the real power lies in the retweets.
Digital literacy… changing dimensions
Social media has altered the traditional parameters of digital literacy. Now, a communication can consist of only a few
words or just an image. Linked data and online materials mean that
communication need only begin the story; it directs the audience to wear the evidence can be found. It lets the existing conversation develop and tell
the story.
https://www.gov.uk/government/news/dfid-research-research-stories-response-and-social-media