Embed Size (px)
Citation preview
REEL
Real-time mobile photo community
The “Reel” TeamTEAM MEMBER PICTURE EXPERIENCE
Grant WallaceFounder and CEO
• Online Sales and Promotion• Brand Building and Identity• Partnership Deals• Official Online Store for Sub-Reddit
Trevor GoodyearWeb Developer
• MySQL and PHP development• Web Dev Contractor• Server maintenance
Mitch MillerMobile Developer
• Java• Android Development
Paul WalkerMobile Developer
• Linux system admin• C++
Problem and Definition
• Problem: • Difficult to share and participate in
a global community with mobile
• Solution: • Broadcast mobile photos to a
global community of like-minded people
Our Solution from 5,000 Feet• Innovate Mobile Technology and Web
Experience• Create a reddit-styled mobile app that
engages users into relevant conversations• Grow user identity and brand awareness• Grow submission pool and pair content
with affiliate systems and other revenue streams
• Offer in-content advertising into the Reel
Monetization
• Sponsored Links (Advertisers)
• Affiliate Programs (Amazon)
• Official Merchandise
DEMO BREAK
Featured ComparisonSimilarity Reel Innovates
• Share what is happening right now
• Share inside of community
• Share inside of communities
• Mobile app• Sub-Reel Stores
• Photo Community • Top section of best new posts
• Add optional links to their posts
• Real communities by topic, not just stream of posts by tag
Progress to Date
• August 2011- Project Conceived– Developers recruited by Grant
• September 2011- Development– Android prototype started– Website started
Market Size• Smartphones – 2010’s Rapid Adoption• Instagram – 5 Million downloads in 8 months• Twitter – Reel x-post to Twitter and others• Reddit – Growing community, similar space
Initial Financial ProjectionsUsers joined by 2013:• 10 Million Users
Revenue for 2012:• Advertisers -$175,000• Affiliate Commissions - $75,000• Merch Sales: $100,000• Subscriptions: $450,000• Total: $800,000
Funding Needs for Launch
$150k• Salaries - $90,000• Startup Costs - $10,000• Advertising and Promotion - $25,000• Operating Costs - $10,000• Travel and Entertainment - $5,000• Unforeseen - $10,000
May 2012
• Publishing Network
Potential Exits
Appendix 1: Expansion PlansDate of Launch
Core Features Monetization
BETA November 2011
Global Reel • Grow Brand• Sponsor Tests
1st Gen May 2012 Sub-Reels • Official Reel Stores
• Amazon Affiliate
2nd GenVideo Upgrade
August 2012
Video Reel and Submissions
• Video Advertising
• Pay-Per-View
Appendix 2: Global Reel Mockup
Appendix 3: Technology
• Mobile app with built in camera• User-content paired with amazon links• Sub-reel community structure• Mobile Photo Search Engine
TAKE PIC IN APP AND SUBMIT
COMMMUNITY GIVES UPVOTE
OR DOWNVOTE
BEST RATED GOES TO
FRONT PAGE
Appendix 4: Sub-Reel TechnologySub-Reel Viewer Sub-Reel Finder
