Embed Size (px)
DESCRIPTION
Citation preview
104/10/2023 Confidential - Reflect Systems, Inc.
Digital Media Solutionsfor the Real World
204/10/2023 Confidential - Reflect Systems, Inc.
Reflect is….
The leading full-service provider of Out-of-Home Digital Media Solutions.
ReflectView is the most flexible, scalable and proven digital media management solution on the market and is currently used to power over 275,000 active screens found in retail, banking/finance, hospitality, corporate, and entertainment venues.
Who is Reflect
3
Interactive service kiosks with “attract loop” content
Brand and product messages – screen spanning & TV Walls
Welcome signs with branded content
“Try-It” stations withproduct demo apps
Digital Signage & Interactive Apps
Engaging the Connected Consumer
Leverage digital signage to drive further engagement with other customer touchpoints
Mobile (SMS, QR Codes, Apps)
Social (facebook, Twitter, Foursquare)
Online Channels (E-Commerce site,
YouTube)
Passive Media Systems
“Passive” (non-interactive) Media
Messaging
Promotional Messaging
Informational & Entertainment
Content
MediaPoint
Interactive
Interactive Display System
Can include passive media (attract loops)
and interactive apps
Assisted Shopping, Self Service, Training
Touch Screen, physical triggers such as
push buttons, motion sensors, RFID &
near-field communications (NFC)
TouchPoint
ReflectView Suite
Content Management
Display Design & Management
Content Programming
Content Distribution
Playback and Logging
Monitoring and Admin
ReflectView
804/10/2023 Confidential - Reflect Systems, Inc.
Future-Ready Platform
Open Architecture Web Services for extensibility & integration
Manage media devices from one platform
Hardware Agnostic Pick the right tool for the job
Transport Agnostic Pick the best network type for the job
Robust Screen Media Content
Support for Content Types Video, Flash, Images RSS and Real-Time Data Feeds
Flexible Display Output Screen Zones Live Video Branded Screen “Themes” Interactive Apps
Time Targeting
Powerful Scheduling
Day Parting
By day of week
Holidays, Special Events
Promotional launch & expirations
Geo Targeting
Across the Network
By Geography By Store Type By Demographics By Name It
Austin
Ft WorthDallas
Region = Texas - Custom
ContentManagement
Tabular Workflow
File Chooser
FileThumbnail
Clip Meta-Data
4
Display Design & Management
Zone Tools
Zone Properties
Zones
Drag-n-Drop
3
Content Programming
Content Library
Drag-n-Drop
Content
Playlist
Theme Spanning
3
Content Programming
Daylist Start/End Times
Playlist Start/End Times
Playlist
Drag-n-Drop
Daylist
Default Playlist
3
Content Distribution
Program Library
Execute
3
Drag-n-Drop
Channel Assignment
Programs
Monitoring and Administration
LocationConfiguration
LocationCategorization
Hours of Operation
Player Configuration
4
Monitoring and Administration
Powerful Query Engine
Export Data to CSV
Real-time Status
3
ReflectViewReporting
Affidavit - Date Summary -Location Detail - Location Summary -Sponsor Percentage
Export
Online Reports
• Average 20% Sales Lift on Products Promoted Digitally (with 50-75% lift on specific brand promotions with partners)
• Complimentary advertising sales to offset the network deployment costs (to brand partners and third parties wishing to reach the store’s customers)
• Combination of Passive Displays and Interactive Displays for Assisted Shopping
• Over 4,300 locations deployed as Turnkey
Case Study – Success at Scale
• Leveraged Anonymous Video Analytics to measure engagement
• Optimized content to increase effectiveness
• Achieved average of triple-digit sales lift on promoted products across several geographic regions where digital media is used in the store
• Delivered as Turnkey service with hardware kit, 3G delivery, and content services
Case Study – Measuring Success
The Approach
Objectives
Notice
Engage
Purchase
Context
Demographic
Geography
Seasonality
Time of Day
Content
Entertainment
Education
Info-tainment
Promotion
Location
Walls/Ceiling
Checkout
Kiosk
Dwell Points
Endcap/Shelf
Engagement
See
Touch
Recall
Call to Action
Inquire
Mobile Text
Try
Buy
Connection
Social Media
Mobile
Web/E-Mail
Measurement
Awareness
Sales Lift
Adjust
to achieve an
within the
applied to
in a with avalidated
byand a
