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Project briefingNovember 2010
RELATE is fully funded under the European Commission's Research programme 'Science in Society' (FP7–SIS).
This is a four-way process: To promote EU research While helping the general public to understand cutting-edge research To train journalists While helping scientists learn how to interact with the media...
PROJECT DESCRIPTION
PARTNERS
EJC, the European Journalism Centre, The Netherlands, is an independent, international, non-profit institute dedicated to the highest standards in journalism.
ENEA is an Italian public research body operating in the fields of energy, the environment and new technologies.
EPFL is one of the two Ecoles Polytechniques Fédérales in Switzerland.
TÜBITAK is the Turkish governmental agency for science research and development.
COORDINATOR:MINERVA Consulting & Communication, Belgian PR Agency specialised in European research related projects.
PARTNERS:
BACKGROUND: WHY ARE WE HERE?
In general, people are either afraid or don't care about research because they don't understand it Scientists often speak in technical jargon, which needs 'translating' Journalists tend to over-simplify complex research, widening the gap in understanding
Image: US Geological Survey (Flickr)
MEDIA: CHEERLEADERS OR WATCHDOGS?
Science and journalism are not alien cultures... They are built on the same foundation...that conclusions require evidence; that the evidence should be open to everyone; and that everything is subject to question... And whether it's directed towards an experiment or a breaking news story, each can appreciate the other's critical eye.
Nature MagazineJune 2009
TASKS
Write a daily blog in English on the RELATE project website – WIKI platform
Produce an article or audio-visual production in your own language based on your study tour and upload it to the platform
Look for editors willing to publish your article or material
RELATE partners will support you but this is a real challenge for you to look for an editor by yourself and to start your career with unique material. Few people have the chance to go inside a lab, interview and take pictures, videos.
WHAT ARE WE NOT HERE TO DO?
Act as public relations officers: we're not here to write press releases. Why? For our own CREDIBILITY Project = REsearch LAbs for TEaching Journalists Editors won't publish PR.
ALSO REMEMBER...
We are not here as undercover journalists Or to write sensationalist articles Please note which briefings are off-the-record Respect the lab rules and journalism ethics (included in the briefing already sent to you)
Learn best practice and worst practice...
SEE WWW.BADSCIENCE.NET
ULTIMATELY, WE'RE HERE TO...
'Translate' the complex language of science Explore all sides of the issue: the commercial benefits as well as the social impacts Explore the personal angle: Who benefits? How do the researchers work? What drives them? Get people talking through intellectual curiosity or individual empathy
AWARD
An award will be given to the most outstanding publication (audiovisual or paper based publication): HD Handycam
The most successful students will participate in the final project meeting in Brussels in January 2011.
The final workshop in Brussels with project partners, representatives from media and the research labs, a group of the best RELATE students and EC officials, sector experts
With the aim to: examine the results achieved and to weigh up the feasibility of
similar projects in the future. provide recommendations based on feedback from students and
researchers (experiences, difficulties, opinions, etc.). pave the way to future projects, informing students and
researchers, the project management team and European Commission.
RELATE SUMMARY PRESENTATION
Hinano SpreaficoPROJECT COORDINATOR
Skype user: hinano.spreaficoMinerva C & C: www.minerva-communication.eu
THANK YOU FOR LISTENING
Howard Hudson Editor
European journalism Centre: www.ejc.net
