RELIANCE IS ALWAYS FAMOUS FOR DISRUPTIVE MARKETING STRATEGIES. CARRYING ON WITH THIS

TREND RELIANCE HAS LAUNCHED “RELIANCE J IO” .THE NEW RIVAL FOR EXISTING MOBILE NETWORK

PROVIDERS.WE WOULD NOW DISCUSS ABOUT RELIANCE J IO IN

DETAIL

RELIANCE TELECOMMUNICATION

Reliance JIO service

Reliance 4G has been launched offering only 4G LTE connectivity, unlike Airtel 4G which may revert to older technologies like 3G or 2G. Reliance plans for an all-LTE network. Voice services on Jio will be through VoLTE (voice over LTE), which allows for calls over the faster LTE network instead of regular voice networks. VoLTE promises higher call quality, along with faster video and multimedia services.

Apart from the technological and Spectrum Pool advantage, Reliance plans to develop a considerable 4G-enabled device and apps ecosystem by partnering with different handset manufacturers. In fact Jio has already launched 4G enabled smartphones manufactured by Indian smartphone manufacturer Intex under the name LYF.

According to a report by brokerage firm Credit Suisse, download speed on 4G network of Reliance Jio during its beta-test phase peaked at 70 MB per second but remained in 15-30 mbps range on most occasions. At 70 mbps speed, a full movie can be downloaded in about half a minute, while at 15-30 mbps the download time is about three minutes.( Wow :P )

4G speed of Reliance Jio faster than Airtel: Credit Suisse These differences gives Reliance Jio 4G an advantage over Airtel 4G. At least on the

basis of technology. How consumer markets behave can be known only when Reliance Jio launches its services.

Airtel service

Airtel 4G uses 2300 MHz spectrum for BWA (Broadband Wireless Access) in 15 telecom circles of India (out of 22 circles) , though Airtel has also bought 97 MHz spectrum in the 1800 MHz band, While, Reliance holds the license for 2300 MHz spectrum all over the country plus, 800 MHz spectrum in 10 circles and 1800 MHz spectrum in 6 circles for all kinds of services. Keep in mind the fact, that 1800 MHz band is one of the most popular bands for deploying LTE services across the world, due to considerable advantages over 2300 MHz band. Around 44% of global 4G networks are deployed over 1800 MHz spectrum.

Now we have Airtel 4g in comparison of Reliance JIO ,who launched its 4G service across 496 cities in India ,which is the largest area covering.

It is the 1st company who launched 4G services in most of the part in India Airtel network equipped to offer maximum sped of 45mbps , with such highest speed

downloaders can enjoy 0 buffering while streaming HD videos. It will take 3 minute to download 1GB file. As a introductory offer , Airtel offering 4G service @ 3G plans. The introductory price

of the plan is rs.23. It also offers some value added services.

Vodafone service

India country 2 largest telecom operator has launched 4g service in 5 circle namely Delhi ,Mumbai, Karnataka ,Kerala ,Kolkata. It will offer 4g service using spectrum in 1800mhz band .

also they will carry forward to own 3g coverage 16 circle across the country

Future ready technology ,much of the network has been upgraded you IP technology ready even for 5g technology

Network roll out over last 3 month voda has completed a massive roll out of new cell sets .it roll out 5 sites to ensure to give superior network and wider coverage

International roaming on 4g –the Vodafone global reaches only operator in India to provide 4g experience on in international roaming across 14 market

RATE LIST

COMPARISON Benefits Reliance Jio (Rs

19/day)Vodafone (Rs

12/day)Airtel (Rs 23/three

days)Voice Calls Unlimited N.A N.A

SMS Unlimited N.A N.AData 100MB 50MB 90MB

Now, the Rs 19 pack on Reliance Jio gives you 100MB of data, 200MB Joined data, unlimited SMS, voice calls, and unlimited night access — with validity of one day. In comparison, Vodafone has Rs 12 4G pack

with one day validity and 50MB of data, whereas Airtel has Rs 23 pack that offers 90MB data and validity of three days. These are

prepaid packs of Vodafone and Airtel. Once the data is consumed, you will be charged 4p/10kb, which is Rs 4 per MB, whereas Reliance

Jio is charging 5p/MB or Rs 50 per GB!

Benefits Reliance Jio (Rs 199 for 7 days)

Vodafone (Rs 102 for 10 days)

Airtel (Rs 145 for 14 days)

Voice Calls Unlimited N.A N.ASMS Unlimited N.A N.AData 750MB + 1.5GB

JioNet Wi-Fi300MB 580MB

Reliance Jio’s Rs 199 pack comes with a validity of seven days, and same unlimited voice, sms and night data benefits. In terms of data, you get 750MB mobile data and 1.5GB JioNet hotspot data. Airtel has Rs 145

plan with 580MB of data and 14 days validity, whereas Vodafone has Rs 102 pack with 300MB data for 10 days. Neither of the two packs have

any voice calling or SMS benefits.

Benefits

Reliance Jio (Rs

299 for 21 days)

Vodafone (Rs

250/month)

Airtel (Rs 250/month)

Voice Calls

Unlimited N.A N.A

SMS Unlimited N.A N.AData 2GB + 4GB

JioNet Wi-Fi

1GB 1GB

There is another Rs 299 pack on Reliance with validity of 21 days, 2GB mobile data and 4GB JioNet data. Both

Vodafone (postpaid) and Airtel (both prepaid and postpaid) have Rs 250 pack with 1GB of data and validity for a month. Airtel is also offering ‘Happy Hours’ plan for

prepaid subscribers, where 50 percent of data consumed during3AM and 5AM will be credited back. So, if you

download 100MB content during these two hours, 50MB will be credited back.

BenefitsReliance Jio (Rs 499 for

28 days)

Vodafone (Rs

499/month)

Airtel (Rs 455/month)

Voice Calls

Unlimited 700 minutes N.A

SMS Unlimited 500 N.AData 4GB + 8GB

JioNet Wi-Fi2GB 3GB

Other plans of Reliance Jio offer a validity of 28 days. Rs 199 pack offers 300MB data, but no JioNet data.

Then there is Rs 499 plan, which offers 4GB data and 8GB JioNet data. In comparison, Vodafone has Rs 499

plan (Vodafone RED) with 1GB data, 700 local and national minutes and 500 text messages, whereas and

Airtel has Rs 455 plan with 3GB data, without voice and video calling.

Benefits Reliance Jio (Rs 999 for

28 days)

Vodafone (Rs

999/mont)

Airtel myPlan

Infinity (Rs 949/mon)

Airtel myPlan Infinity

(Rs 1,199/mon

th)Voice Calls

Unlimited 2,000 minutes

Unlimited (local)

Unlimited (local and national)

SMS Unlimited 500 100 per day 100 per dayData 10GB + 20GB

JioNet Wi-Fi3GB 1GB 1GBThe Rs 999 plan on Reliance Jio offers 10GB data and 20GB JioNet

Wi-Fi. Vodafone RED plan of Rs 999 offers 2,000 minutes of calling, 500 text messages and 3GB data. Airtel, on the other hand, has two myPlan Infinity plans priced at Rs 949 and Rs 1,199. The 949 plan offers unlimited local calls, 100 SMS per day and 1GB data, whereas the Rs 1,199 plan offers unlimited local and national calls, 100 SMS per day, 1GB data, unlimited roaming and access to Wynk Music and Wynk Movies.

Benefits Reliance Jio (Rs 1,499 for 28 days)

Airtel myPlan Infinity (Rs 1,599/month)

Voice Calls Unlimited Unlimited (local and national)

SMS Unlimited 100 per dayData 20GB + 40GB JioNet Wi-

Fi5GB

The Rs 1,499 plan on Jio offers 20GB mobile data and 40GB JioNet data, whereas the Rs 1,599 Airtel myPlan Infinity offers unlimited

calls, roaming, access to Wynk Music and Wynk Movies, and 5GB of data.

Benefits Reliance Jio (Rs 2,499 for 28 days)

Airtel myPlan Infinity (Rs 2,999/month)

Voice Calls Unlimited Unlimited (local and national)SMS Unlimited 100 per dayData 35GB + 70GB JioNet Wi-Fi 20GB

For more heavy data users, Relinace Jio has Rs 2,499 plan with 35GB data and 70GB JioNet data, whereas Airtel myPlan Infinity priced at Rs 2,999 offers unlimited voice local and national voice calls, unlimited roaming, access to Wynk Music and Wynk Movies and 20GB data. Reliance also has Rs 3,999 plan with 60GB data and 120GB JioNet data, and Rs 4,999 plan with 75GB data and 150GB JioNet data. But, Airtel and Vodafone don’t have plans that high.As we can see in the plans, Reliance Jio’s aggressive plans are here to disrupt the market. It will be interesting to see how other operators react and bring competitive pricing to answer Jio. We have been trying Reliance Jio, both on LYF smartphone and via JioFi 2 portable hotspot device and the speeds have been pretty good so far, ranging between 4Mbps to 27Mbps. However, with Reliance Jio aiming for 100 million subscribers, it remains to be seen if the network is capable of handing that many users, or will fizzle out as number of subscribers join the network.

Market Shares

JIO SERVICES

Reliance JIO Service’s Effect On Competitors

The services of gio will highly effect the indian markets.

People are crazy toward the provider , as u result connections for reliance gio are selling just like a candy bar.

All the other companies are forces to revise their plans .

It has almost destroyed the chances of any other new provider to enter the market & even the current provider are in doubt ,about their existence.

CONCLUSION

Looking at the current scenario we can easily illustrate that JIO is going to be a huge matter of concern for the existing network provider.

Customers are going to be highly benifited because of this network war

There are chances of the existing company like BSNL & Airtel to come up with even fancy plan, there is already a rumor about BSNL going to launch 3G at re.1 for the cutomers with larger plans

THANK YOU

-Kunal Suryvanshi-Piyush Singh-Navin Rai-Rishabh Pandey-Sunil Kumar

Sources:Http://www.digit.inhttp://indiatoday.intoday.in/te

chnology/story/reliance-jio-vs-airtel-and-others-jio-data-is-cheap-but-not-by-much/1/754973.html