Remodista Think Tank - Women Executive Insights

Remodista Think Tank – Women Executive Insights.

Part 1: Sparking an Internal Conversation

2 Global Brand Commerce - Retail Business Transformation Think Tank. A Remodista Program.

Focus Area. Business Transformation Through the Lens of Women Leaders The objective is to innovate how we work together and shape business channels that weave all touch points together through technology thinking about the customer. Women leaders were largely missing in the first wave of online technology development in the 90's and early 2000's, and it seems like a gift, for both men and women, to hear how they are thinking about innovation and digital transformation.


Collaborative Methodology


Identified Challenges in the Business.

Organizational Changes Disruptive Technology Local is Now Global

1.  How do we remove the silos and create a spark in the business? Organizational changes and role shifts due to the influence of technology becoming pervasive within the business. We need to start a conversation within companies that allows for everyone to contribute and feel safe.

2.  Disruptive technology is creating net new business processes. Instead of focusing process innovation around failing technology, look at newer more agile solutions that

will allow you to extend your products into the global market in a more seamless way.

3.  Expansion of a global strategy, local is now global. Whether you are global or not, your competitor is, and so is the German company working to acquire your US based customer. **You are in the global game even if you are not yet playing.

#1 #2 #3


Group Collaboration Focused on Challenge #1.

Organizational Changes

How do we remove the silos and create a spark in the business? Organizational changes and role shifts due to the influence of technology becoming pervasive within the business. We need to start a conversation within companies that allows for everyone to contribute and feel safe.

#1

Collaboration with


Business Transformation – Year One

Collaborative Research

We brought 35 leaders together to ideate and collaborate on the topic of global retail commerce technology. Armed with ideas and focused on three key areas Organizational Change, Technology Disruption, Global Expansion), these women pioneers dove in.


Organizations Are Changing Internally.  Bring your company together and start the internal conversation that allows

the business to un-silo its units  Bring outside in, rethinking technology i.e. Remodista worked with EILEEN

FISHER to bring together 5 external leaders to talk with 120 employees across all areas of the business à focus to create a spark for innovative conversation within the business

 Consider a cross functional leader who has neutrality in bringing leaders together – build out cross functional team to objectively look at the business

  Include a designer in every initiative, they consider the customer experience before the bottom line

  Include everyone in the conversation à Begin to talk tech in a way that non-technical people can comprehend, internalize and hopefully re-articulate to others

 Omni-channel is not a relevant term – 1 customer, 1 company, many touch points

 Drop the e in ecommerce – ecommerce is strategy focused on the transaction – we are moving to strategies focused on human behavior of the customer


Channels Can Come Together.  Customers see you as one brand yet, companies are still silo’d – 1 customer, I

brand, many points of entry  Create company taxonomy à use the same words to describe the buying

experience as the returning experience  With the pervasiveness of technology, a company should be able to make

their internal business experience as sophisticated as the external customer experience by rethinking the way we work together

 Customer service expectations are high – as high as their last great experience -- that is the bar

 We need to fix simple things (simple your customer) i.e., allowing stores visibility into inventory – at other stores, at multi-retailers, online. (American Apparel uses RFID to manage inventory)

  Idea: some retailers require employees to spend a day in the store  Spend a day at the customer service center  Create customer innovation labs and observe how they experience product  Sometimes technology is a limiting factor (when an offer is different online vs.

in store). Create an override button. i.e. Nordstrom’s mantra: Customer first and use your best judgment


Executive Roles are Blending Together.  The background and experience of the CMO matters, and those who are more

data-oriented will succeed  The roles should converge. Working together is more powerful. Everyone wins.  Those with a CRM platform will see smarter product mix, merchandising, comp

plans  CIO is the new business voice, customer perspective  CRO is a new role – Chief Revenue Office  New Role Opportunity– Map across the divisions to vet technical solutions

across divisions, cross functional exposure is important, technical refresh march, re-platform, Band-Aid adding- brutal impediment to get to the new path

 Wholesale presence is important, created an opportunity for competition to enter..." save the sale" transactional , accessibility

 World is not getting smaller - international/ global is a challenge - days have gotten longer – make sure you have someone thinking globally

 Organizational Roles are Changing: Nike has 2 senior level positions: a Chief Information Officer and a Consumer Technology Officer and the CTO is responsible for digital products, supply chain and fulfillment


Next Topics in the Conversation.  Disruptive technology is creating net new business

processes. Instead of focusing process innovation around failing technology, look at newer more agile solutions that will allow you to extend your products into the global market in a more seamless way.

 Expansion of a global strategy, local is now global. Whether you are global or not, your competitor is, and so is the German company working to acquire your US based customer. **You are in the global game even if you are not yet playing.


Community Contributors.

Partners

Brands Alexandra Wilkis Wilson, CEO, GLAMSQUAD Abby Wallach, CEO, Beautiful Stranger Chau Banks, EVP, CIO & Channel Integration, NY&CO Heather Harris, Global Brand Builder Jessica Karle, Lead Product Manager, Paperless Post Kelly Stickel, Chief Networking Officer, Remodista Kyla Robinson, Mobile Product Manager, OppenheimerFunds Lauren Croke, Director of Web and eCommerce, EILEEN FISHER Lalena Luba, VP PR, Aritzia Lois Herzeca, Partner, Gibson Dunn Rosalie Sutherland, Mobile Strategist Rose Hamilton, EVP, CMO, & GM, Pet360 Shawna Hausman, VP of eCommerce and Digital Marketing, giggle Valerie Keast, Merchandising + Direct Marketing, Sears Veronika Sonsev, CEO, inSparq


Kelly Stickel President and Chief Networking Officer 312-371-9302 [email protected]

Connect and Learn More.


❘ Remodista allows community to cultivate relationships and do business in a way that modern buyers prefer through education and collaboration.

Appendix.


Commerce Solution

Providers

Global Brand Commerce Community Program Thought Leadership

Business Development Educational Portal

Global Social Forum

*This model operates as a standalone community powered by its strategic

partners.

Community Partners

Global Thought Leaders

Marketing Solution

Providers

Strategic Partners SME’s

The Community Connector.

Consulting Workforces

Events Dinners

Work Shops Brand Leaders External

Thought Leaders

Goal: A Collaborative Community that Does Business Together