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How Social Media and search are driving a renaissance in words! Presentation by David Warwick at the Melbourne Internet Show - 30 April 2012.
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Experience. Capability. Technology bwired.com.au
THE RENAISSANCE OF WORDSHow search and social media have elevated quality text
David WarwickThe Internet Show – Melbourne
30 April 2012
@drwarwick
Experience. Capability. Technology bwired.com.auExperience. Capability. Technology bwired.com.au
Structure and HistoryRead or write?
Nearly universal literacy is a defining characteristic of modern civilization.
Nearly universal authorshipwill shape tomorrow's!
Denis Pelli & Charles BigelowA Writing Revolutionhttp://seedmagazine.com/
Experience. Capability. Technology bwired.com.auExperience. Capability. Technology bwired.com.au
Structure and HistoryGrowth in authorship
People are trading privacy for influence!
Source: Denis Pelli & Charles Bigelow … http://seedmagazine.com/
TrendsBooks: x 10 per century for 6 centuries | New media: x 10 per year for 6 years
Experience. Capability. Technology bwired.com.auExperience. Capability. Technology bwired.com.au
Structure and HistoryPeople want to connect (and influence) …
Source: Facebook
Experience. Capability. Technology bwired.com.au
Experience. Capability. Technology bwired.com.au
Experience. Capability. Technology bwired.com.auExperience. Capability. Technology bwired.com.au
Structure and HistoryImpact of Search
Has search elevated ‘quality text’?
Experience. Capability. Technology bwired.com.auExperience. Capability. Technology bwired.com.au
Structure and HistoryDimensions
FocusReader or writer centric
ReachDistribution and promotion
IntelligibilityTransfer of meaning
FidelityClarity, accuracy and truth of meaning
ChangeGeneration of desired outcome
LongevityLifetime and durability of relevance
Experience. Capability. Technology bwired.com.auExperience. Capability. Technology bwired.com.au
Structure and HistoryExtreme Intervention is ‘text’ driven
Source: Jeffrey Knockel, University of New Mexicohttp://news.unm.edu/2011/09/unm-research-team-presents-paper-on-chinese-surveillance-and-censorship/
Chinese Censorship – Categorization SpreadCensored memes – long tail
EffectivenessMost effective when list is secret
Peer-to-peer V Client serverChannel difference (Skype V Twitter)
NeologismsCensors follow changing use
Collateral damageOver-blocking V Under-blocking
Where is the content line?Fcuk | Tibet | Tian’anmen | Hold the microphone | 4 Jun 89 | 64 | 8-squared …
Experience. Capability. Technology bwired.com.au
Experience. Capability. Technology bwired.com.auExperience. Capability. Technology bwired.com.au
Structure and HistoryVisual design weakness in Social Media (and Search)
Agency‘a service that acts for others’
PitchStereotyping of audiences and simplification of message
My DesignText gets in the way
EconomySpeed, expense and profit
ChannelAdaptability, flexibility and variability
DiscoveryImages and rich-media still depend on text for discovery!
Accommodation (the fine print)Of course great design (both visual assets and information strategy) can further elevate communication!(but then where would the controversy / debate be in saying that …)
Experience. Capability. Technology bwired.com.auExperience. Capability. Technology bwired.com.au
Structure and HistoryDo you speak social?
Writing is more conciseMicro-blogging and the web generally have abbreviated meaning … IMHO ;)
TransparencyMany of use have become more revealing about our views … TMI
Social is ‘anti-social’(and dangerous) … however it can lead to ‘socialization’ #fail
We are social beingsThis is not new … human’s leverage technology for society (and communication)
ElevationIs about awareness and access – not specifically aesthetic or philosophical importanceSource: ‘How Social Media is Affecting the Way We Speak and Write’ Aliza Sherman,http://gigaom.com/collaboration/how-social-media-is-affecting-the-way-we-speak-and-write/
Experience. Capability. Technology bwired.com.auExperience. Capability. Technology bwired.com.au
Structure and HistoryCorporate Lexicon – A ‘Brand-guide’ for language
Experience. Capability. Technology bwired.com.auExperience. Capability. Technology bwired.com.au
Structure and HistorySiemens (message variation and controlled consistency)
Experience. Capability. Technology bwired.com.auExperience. Capability. Technology bwired.com.au
Structure and HistoryMonitoring – ‘Listening Post’ Model (control and learning)
Experience. Capability. Technology bwired.com.auExperience. Capability. Technology bwired.com.au
Structure and HistoryThe jury is out …
Some other things are changing …
Experience. Capability. Technology bwired.com.au
ENDDavid Warwick
Director of Technology and Services
[email protected]: 0411 411 555P: 1300 780 566
@drwarwickApril 2012