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Aggregate results of the Reprints Desk 2010 ePrints Medical Marketing Survey that polled medical marketers, product and brand managers, agency account managers, e-marketing and meeting management professionals, sales management professionals, and executives about the their opinions and experiences procuring and using reprints of peer-reviewed journal articles.
Citation preview
September 2010
About the Survey
» An independent study commissioned by Reprints Desk from May-July 2010
» Information was captured using an online user response survey formp g p y
» There were 131 total respondents during the survey period listed above
» Respondents self-identified their industry and job roles. The following representations were indicated:
– Named industries: Pharmaceuticals, Medical Devices, Biotechnology, Healthcare Communications, Marketing Services, Publishing and others. Respondents with diverse job responsibilities
– Named job roles: marketing management, product and brand management, j g g , p g ,project management, agency account management, e-marketing and meeting management, sales management, and executive management.
Respondents’ Industry Representation
What is your job role?
Admin.Assistant Agency Account MProject Management
Sales Management9% 1% Manager
10% E‐Marketing8%
Product / Brand Management
9%
Project Management9%
9%
Exec.Mgt.13%
Other16%
Marketing Management
21%Meeting Management4%
Respondent Roles
What is your primary role in budgeting?
26
Primary Role in Budgeting
55
50
0 20 40 60
55
0 20 40 60
Budget Researcher Budget Decision‐MakerBudget Influencer
Marketing Activities, by Industry
other 10 1 4 5 3 4 1
Pharmaceuticals Biotechnology Healthcare Communication Marketing Services Medical Devices Other Publishing
Websites for healthcare professionals
None/not applicable
20
3
5
0
22
2
9
0
12
0
4
1
2
0
Online medical case studies
Mobile sales aids
Private Intranets
12
14
5
3
4
4
9
12
8
2
5
4
5
7
5
3
2
3
1
0
0
E‐detailing
Public websites or portal
Online medical case studies
16
18
3
6
16
20
6
9
4
13
3
10
0
2
Closed loop marketing
CRM management
18
19
3
5
16
11
10
6
8
6
3
13
0
1
Scientific Journal ePrint Usage Experience
Have you previously used 5+ scientificused 5+ scientific journal articles in electronic formats
within one orwithin one or marketing or sales
initiatives?
Article ePrint ChallengesWhich of the following challenges you haveWhich of the following challenges you have encountered in using article ePrints and how much of a problem is each one?
High costs: 27 19 46 42
Not At All Not Very Much Somewhat Very Much
Lack of reporting:
No software or systems integration:
Multiple invoices:
36
36
40
37
42
34
47
41
39
14
15
21
Different licensing terms and conditions:
Different ePrint hosting technology:
Unfriendly DRM (e.g. plug‐ins, MAC incompatibility, etc.):
30
38
40
22
32
35
55
45
37
27
19
22
Multiple points of contact for licensing:
Multiple user agreements:
Varying user experiences:
34
32
33
19
20
24
58
56
60
23
26
17
Multiple points of contact for licensing:
ePrints NRx from Reprints Desk
For More Informationhttp://www.reprintsdesk.com/eprintsnrx
