Revenuenorth sparks-3-21-13

Your S.E.O. Backyard

What you Don’t Know WILL Hurt You

www.sitestrategics.com

Who We Are

Site Strategics is a internet marketing and social media management company that not only helps business owners look good on the Internet, but also uses proven methodologies to ensure you come to top positions on major search engines.

Site Strategics curtails its business to Indianapolis, Indiana – but also works nationwide.

A local indianapolis internet marketing Agency


About UsEarly adopters

Site Strategics was established in 2004, with a primary focus on web site development for small, medium and large businesses in Indiana that not only were appealing designs, but focused on Success!

We pride ourselves on our ability to manage the intricate balance between marketing strategies, media vehicle selection, campaign management, creative thinking and application.

All areas are carefully considered to maximize your advertising effort.

SEARCHOPTIMIZATION SEARCHMArk

etingSOCIALMANAGEMENT

mo

08day

20yr

04

WEBDEVELOPMENT

LOCALOPTIMIZATION

CONTENTMARKETING


ERIN SPARKSSenior SEO CONSULTANT

You know me

Professional skills

Erin Sparks is the owner and president of Site Strategics, a company he founded in 2004 that specializes in high-end Web services for small, mid-sized and large businesses in a format and language they can afford and understand. The company’s goal is to not only help its clients look good on the Web but to also help them be found by potential customers.

SEO D ESI GN COD I NG SEM SOCI AL R AD I O Voice

93

60 65

83

65

80

Erin SparksTHE DUDE


Our ShowWe love it – every

week

WWW.EDGEOFTHEWEDRADIO.COM

PODCASTS, VIDEOS : every Saturday


• 15% Lead-to-Customer Close through Search Engine

Optimization (SEO]

based on Hubspot, March 2012, State of Inbound Marketing.

• 61% of internet users globally do research for online

products and additionally there are 44% of these online shoppers

started shopping using a search engine stated by Interconnected

World: Shopping and Personal Finance, 2012.

Why S.E.O.?What we do

• 66.8% search market share, Google is still the leading

search engine based on comscore stat last June 2012.

• 94% of searchers click on organic results, wherein

about 68% of these organic clicks went to the top THREE

results research from GroupM UK and Nielsen

On Site S.E.O.

YOUR OWN BACKYARD

www.companydomainname.com

My Philosophy

From the inside out

SEO Influencers : CLEAN UP YOUR OWN backyard first

30%

15%

25%

30%

Inbound Marketing &Content Marketing

Direct Factors of Social& Brand Engagement

Site Structure & CodeCompliance (W3C)

On Site / On Page Factors

INboundHow the Internet validates your site

Direct Factors : EngagementEverything that is happening outside of your site, but in your control

StructureLogical Order, Categorizing

On SITE / PAGE FActorsCoding, Content, Complaince


On-Site SEO consists of a layers of work, almost a topography-type look at your site, and an understanding of our the engines look at your site. I want to make you aware of the areas to adjust and the issues to avoid.

FoundationClean that stuff up

a b c d e g hf

HTML (THE BASICS)

QUALITY CONTENT

SITE STRUCTURE

CRAWL

THIN CONTENT

STUFFING

CLOAKING

DUPLICATE CONTENT


05

01

04

02

03

06

URL

Page Heading H1 -H2

Internal Link

Meta Tags

Page Title

Body Content

The BasicsPage structure


The BasicsENHANCE THE

POSITIVES

HTML (THE BASICS)

QUALITY CONTENT

SITE STRUCTURE

CRAWL

Do HTML title tags contain keywords relevant to page topics?

Are URLs short & contain meaningful keywords to page topics?

Are pages well written & have substantial quality content?

Can search engines easily "crawl" pages on site?


The BasicsAVOID THE NEGATIVES

Is content "thin" or "shallow" & lacking substance?

Do you show search engines different pages than humans?

Do you excessively use words you want pages to be found for?

Have you created many pages and used content from other sections of (oh boy) other sites?

THIN CONTENT

STUFFING

CLOAKING

DUPLICATE CONTENT


Making Website More Efficient –

Efficiency is what defines SEO, and without which your

traffic and ranking will suffer from instability or other

undesirable outcome. One best way to acquire and

maintain efficiency of your optimization, you must always

focus on what the search engine requires, or those which it

directs you to follow as provided in the current updates.

And because the algorithm now prefers “quality contents”

that are highly beneficial to the users or searches, and then

the on-page optimization is really the best choice today.

The BasicsQUALITY


The AuditQUALITY

Mobile

Web


Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones). Mashable called 2013 the Year of Responsive Web Design

RESPONSIVEWHERE YOUR

CUSTOMER IS


RESPONSIVEWHERE YOUR

CUSTOMER IS

March 18th Article in TheNextWeb.com:

NPD: US homes now hold over 500m Internet-connected devices with apps, at an average of 5.7 per household.


Bounce rate• Although this may not be the most talked about component of SEO, bounce rate

it is still very important to your rankings. Search engines take note if a user

clicks on your website and immediately returns to the search engine page. To

search engines, this means that the user did not find what they were looking for

and, worse, your site may not be the best option to rank high for that term.

• If your mobile site does not include all of the content from your desktop site

users may become frustrated when trying to find something that does not exist

on their device. If you do not have a site optimized for mobile viewing users are

more likely to leave and return to the search engine to find a site that is easy to

read and navigate on their screen size.

Mobile S.E.O.The bounce


Mobile S.E.O.Best practices

Best practices on mobile

SEO• Responsive web design. Considered industry best practice and is

recommended by Google. This includes using CSS media queries for

device rendering, and using uniformed HTML across all devices.

• Maximise Site Speed. A faster site will provide a better mobile user

experience.

• Separate mobile URLs. Fair game, and do not actually affect

organic search traffic, nor weaken your “link juice” as mobile users

may have different needs to desktop users and thus need different

copy messaging.

• Sites first, apps later!. Apps are limited in their reach, while

sites will drive traffic. 50% of consumers would not

recommend a business with a bad mobile site, while 40%

said they would use a competing business if it provided a

better mobile experience.

• Researching your mobile audience. Prior to creating your mobile

site, it is imperative to understand the wants and needs of whom

you are trying to reach.

• Optimize your mobile content. Mobile users are often on

the go and do not have the same goals as those sitting

behind a computer. Create custom mobile content to give

researchers exactly what are looking for.

• Accessible desktop pages to mobile searchers. Point blank:

An unreachable desktop page is unusable to mobile

searchers.

Social SEO

GO SPEAK ON THE MOUNTAIN TOP


Social S.E.O.

Not for kids anymore

SOCIAL SIGNALS

In June of 2012, SearchMetrics put out research

showing the correlation between social activity’s and

search rankings in Google.

The study showed that activity from Facebook and

Twitter correlates very strongly with high rankings in

Google. The study looked at Google+, but at the time

Google+ was less than a year old. Since then, Google

has placed significant emphasis on their homegrown

social network, and I’m sure this year’s study will

reflect that.

From those findings, and our own intuition, we

conclude there are four social networks search

engines rely on for their signals: Google+,

Facebook, Twitter, and YouTube.


Social S.E.O.Best practices

Best practices on SOCIAL

SEO• Link From Your Homepage

It can’t be as simple as linking from your homepage, can it?

Actually, it can because search engine algorithms absolutely value

these links when scoring

Despite this reality, 6 of the top 20 most searched for Retail

brands did not have any sort of social media integration on their

homepages.

Linking from your home page and using your brand

name in the link will have immediate impact.

• Use Brand Names in Posts

URLs that match search terms have a built in advantage for

high SEO rankings on that search. This same principle will

apply to the words you use in your social media posts, so be

sure to use the brand names of your company and your

products when posting for maximum effect.

• Create CONTENT That is Easy to Share

Low quality content stands no chance of getting shared. Ever.

Because it offers no substance. People don't share content that

is bad. They share content that is topical. They share content

that is informative. They share content that is opinionated,

funny, controversial or educational. So if sharability is one of

your goals, start thinking about how you are going to create

content that oozes substance. Answer difficult questions. Break a

story. Solve customer problems.

Links


KNOW THY LINKS

• A study by Portent, an Internet marketing company,

shows that Google’s tolerance of spammy links to

trigger a Penguin algorithm ranking drop has

declined by 30% since the Penguin algorithm

launched.

• The study shows that of the 500,000 links found,

Google has been steadily reducing its tolerance for

webspam. Now, Google is likely to penalize sites with

as little as 50 percent suspicious links in their link

profiles, whereas 80 percent was required when

Penguin first launched.

LinksYOUR online credit

score


LinksRESOURCES

Know what your link profile is


LinksRESOURCES

Know what your link profile is


LinksRESOURCES

GETTING RID OF UNWANTED LINKS


LinksRESOURCES

GETTING RID OF UNWANTED LINKS


LinksRESOURCES

GOOGLE : DISAVOW LINKS

Authorship


Content Valueauthorship



FIRST, GOOGLE, OFFICIALLY, HATES ANONYMITYGoogle Executive Chairman Eric Schmidt, made some headlines recently:

"Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance." It's no longer a matter of if Author Rank will

be widely implemented; it's only a matter of when. As even AJ Kohn, outspoken web marketer, states: "Author Rank could be more disruptive than all of the Panda updates combined." So how does one prepare for the inevitable change?



Youtube.com/sitestrategics



You are not an author unless Google says you are.

You have to play by the rules: Googles rules.

You can establish your authorship now.

Add your Google+ profile to your WordPress account.



A Subject Knowledge Base?Is Bing perhaps building a knowledge base of people, so that it can, in turn, link people or subject images back to stories? Perhaps. AJ Kohn explores this more in his Bing People Snippets post. It could be that Bing is trying to extract and apply this type of intelligence.

SATURDAY, MARCH 23rd at 3pm

Give Usa Shout!


Contact UsLOVE TO TALK

plus.google.com/u/0/b/103948762276090745026Linkedin.com/SiteStrategics

skype.com/SiteStrategics

youtube.com/SiteStrategics twitter.com/SiteStrategics

facebook.com/SiteStrategics


3725 East Southport RoadSuite DIndianapolis, IN 46227

[email protected]

+1 317 882 8500

Site Strategics goal is to bring high-end Web services to small and mid-sized business owners in a format and language they can afford and understand. The Indianapolis company’s goal is to not only help its clients look good on the Web but to also help them be found by potential customers.

Contact UsWHERE WE ARE

Thank You

Technology

Revenuenorth sparks-3-21-13