Capability Statement

“Innovative solutions for training and development of human capital”

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Executive Summary Rhegal Consulting is ideally suited to partner with your company on any learning and development project, from content development and train-the-trainer programs to crafting and implementing an organizational learning and development strategy. We deliver value by ensuring that there is the transfer of knowledge and key learnings back on the job, which leads to greater business impact and return on investment. Our goal is to provide solutions that enable greater productivity and elevate the performance of the target audience for learning and development. We leverage our extensive experience in a multitude of industries and our success in designing superior learning and development programs to deliver performance-based, process-oriented learning experiences. We design, develop, and implement solutions to create a dynamic learning environment that serves as a catalyst for enhanced performance back on the job. Rhegal Consulting employs an instructional design and development process that incorporates the following approach:

Teach: Rhegal Consulting believes that enhancing skills and capabilities begins by establishing a foundation of knowledge and understanding. The most effective teaching methodology in presenting fundamental concepts for adult learners is through interactive discussion and facilitation. It promotes shared learning and critical thinking amongst training program participants.

Practice: Rhegal Consulting strongly believes that a “learn by doing” approach is

effective in building the knowledge, skills and capabilities that can lead to a behavioral change back on the job. In addition, active learning engages adult learners in the course content, helps re-enforce the learning, and enhances retention of the subject matter.

Apply: Rhegal Consulting believes effective course design must not only be

highly engaging but also incorporate realistic situations that allow participants to apply what they have learned to their day-to-day roles and responsibilities. Rhegal Consulting ensures that job applicability is a critical part of the learning and that the course content is based on real life scenarios, case examples and Insert Comany name processes.

Rhegal Consulting has a wealth of experience in providing learning and development solutions to clients across many industry sectors, both nationally and internationally. These solutions range from devising a learning and development strategy on a company-wide basis to designing, developing, and delivering/facilitating training programs for professionals from entry level to senior management. Rhegal Consulting optimizes its training solutions by incorporating a blended learning approach that includes web 1.0/2.0 based training, etc. to accommodate the needs of a multi-generational and diverse workforce. Rhegal Consulting’s mission is to maximize your company’s overall sales and marketing effectivness and productivity by creating a dynamic change in People, Process and Performance.

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Company Overview Rhegal Consulting is committed to driving enhanced performance for your company by ensuring that each and every solution is aligned with the business goals, objectives and needs, and enables the target audience to achieve a significant improvement in results back on-the-job. We view your company as a partner in the process of delivering the learning and development solution(s) and work in collaboration with internal subject matter experts and process owners to ensure that the course content and design is relevant, realistic and robust in order to provide a superior learning experience. Rhegal Consulting’s scope of capabilities include:

• Leadership Development • Career Path Development • Executive Education and

Development • eLearning Strategies • Project Management • Training Delivery and Workshop

Facilitation • Workforce Effectiveness

Since its inception in 1998, Rhegal Consulting has developed and implemented numerous high impact learning and development solutions for clients that improve the performance and productivity of sales and marketing professionals. These solutions range from enhancing competencies, skills and capabilities to elevating the operational performance and effectiveness of individuals, teams and the entire organization. Rhegal Consulting’s proprietary process, The PEPP® Model, aims to maximize our client’s workforce effectiveness and productivity in a way that yields sustainable growth in revenue and profitability. Rhegal Consulting’s solutions enable our clients to achieve breakthrough results in their

• Content Development • Performance-based Learning and

Development Strategies • Competency and Skill

Development • Curriculum Design and Content

Development • On-boarding Programs for New

Hires • Coaching and Mentoring

Programs

Business Goals & Objectives

Revenue Growth & Profitability

PEOPLE

EFFICIENCY PERFORMANCE

PROCESS

Knowledge & Capabilities

Decisions & Actions Tools &

Best Practices

WORKFORCEEFFECTIVENESS

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Rhegal Consulting’s solutions also enable your company to achieve breakthrough results in the ability to:

• Anticipate/Exceed customer needs • Outmaneuver the competition • Accelerate revenue growth and profitability

Work Experience Rhegal Consulting’s philosophy is that a sustainable competitive advantage is truly established for a company through its people. Creating a “high performance” team leads to generating a differential advantage that is not easily replicated. Executing against this philosophy and approach adds significant value for your company, as demonstrated at the following companies:

• Johnson & Johnson • General Electric • Sanofi Aventis • Office Depot • Monier Lifetile • South Florida Water management District

Course Development Experience Rhegal Consulting has developed numerous courses and learning and development solutions for our clients in various industries that have resulted in a change in performance with sales, marketing and other operational teams. Rhegal Consulting also has extensive experience in creating learning and development solutions for sales and marketing audiences. This includes the development of a Marketing Management Development Process (MMDP) curriculum for marketing professionals at all levels of a major pharmaceutical company to provide real-time learning and development opportunities. The objective of the curriculum was to establish a foundation of marketing knowledge, a common language/understanding, and to facilitate and reinforce the development of marketing competencies. To complement the curriculum, a suite of courses were developed for product managers designed to build and enhance their functional knowledge and capabilities. The courses included Business Planning, Pharmaceutical Marketing Process, Forecasting and Planning, Segmentation, Positioning, Working with the Agency, Communications Strategy, DDMAC/Regulatory Process, Healthcare Compliance Financial Analysis and Budgeting, and Market Research. This program was recognized and adopted as a corporate best practice and became the standard by which all new product managers across the company were trained.

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Some additional examples of our training and development consulting experience are:

• Design and development of a learning and development strategy to create a sales training academy

• Design and development of an eLearning orientation program for new product managers

• Delivery of leadership development programs for mid-level and senior managers • Design and implementation of a company-wide Marketing Excellence Initiative

and supporting learning and development programs • Design and development of an on-boarding program for new hires • Project management, design and development of an eLearning and development

portal

Training Delivery Experience Rhegal Consulting develops classroom training materials including trainer and participant guides and Train the Trainer materials, and has facilitators and trainers to deliver classroom-based training programs or workshops. Our team of consultants and trainers has vast practical sales, marketing, and other functional experience in addition to their delivery/facilitation capability. This combination enables our team to enhance participants’ learning experience by integrating their “real life” knowledge and expertise into an active learning environment. In addition to our learning and development consulting capability, our consultants and trainers have global experience teaching and delivering training programs for a variety of organizations and institutions:

• St. Joseph’s University Pharmaceutical Executive MBA Program • IMS (US, Latin America, Asia Pacific, Europe) • Miller Heiman • Simmons College School of Management • Jack F. Welch Leadership Center (Crotonville, NY) • Chartered Institute of Marketing (UK)

Client Testimonials Clients who have benefited from the Rhegal Consulting Approach cite their experience: Marketing Executive: “We were able to develop, from nothing, a very rigorous curriculum- content and process- to educate and develop our marketing department.”

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Training and Development Executive: “Rhegal Consulting has delivered on a vision to take our marketing organization to the next level for business impact through consistent and very targeted programs and content development.” Past Executive Director of Healthworks Foundation: “Some companies promise results, Rhegal Consulting delivers. They are knowledgeable, resourceful and always reliable.”

Consulting Team Rhonda Smith Rhonda is an expert in sales and marketing effectiveness. She has extensive experience in the learning and development arena and a highly successful track record through her career creating and implementing learning and development solutions. As President of Rhegal Consulting, Rhonda is responsible for overseeing client projects at Fortune 500 companies and is responsible for client relationship management and the firm’s business development activities. She has broad international consulting experience and has facilitated strategic marketing workshops and seminars, and managed client engagements in 5 continents and more than 20 countries. Rhonda’s experience as a senior consultant for StratX International, a Paris, France-based company, included managing training and development programs for companies such as GE, Dow Chemicals, Pharmacia, Glaxo SmithKline, Abbott Laboratories, Kodak, DuPont, Xerox Corporation, and many others. Prior to Strat*X, Rhonda held various positions in sales, marketing and business development at E. I. Dupont DeNemours & Company and Eli Lilly. Rhonda has also taught courses on marketing strategy and applications at the Chartered Institute of Marketing in London; The GE/Jack Welch Executive Education Center in Crotonville, New York; International Marketing Service in Lisbon and Budapest, as well as the St. Joseph’s University Pharmaceutical Executive MBA Program in Philadelphia. Rhonda received her MBA from the Colgate Darden School of Business at the University of Virginia with a concentration in marketing and operations management and has a B.S. Degree in Civil Engineering from Virginia Polytechnic Institute. Stacy Blake-Beard Dr. Stacy Blake-Beard is an Associate Professor of Management at the Simmons College School of Management where she teaches organizational behavior. She is also Faculty Affiliate at the Center for Gender in Organizations at Simmons. Prior to joining Simmons, Dr. Blake-Beard was faculty at the Harvard University Graduate School of Education. She has also worked in sales and marketing at Procter & Gamble and in the

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corporate human resources department at Xerox. Dr. Blake-Beard holds a BS in Psychology from the University of Maryland at College Park and an MA and a Ph.D. in Organizational Psychology from the University of Michigan. Dr. Blake-Beard’s research focuses on the challenges and opportunities offered by mentoring relationships, with a focus on how these relationships may be changing as a result of increasing workforce diversity. She is particularly interested in the issues women face as they develop mentoring relationships. She also studies the dynamics of formal mentoring programs in both corporate and educational settings. Dr. Blake-Beard has published research on gender, diversity, and mentoring in several publications including the Journal of Career Development, the Academy of Management Executive, the Psychology of Women Quarterly, Journal of Management Development, the Journal of Business Ethics, Human Resource Management Journal and The Diversity Factor. Walter W. Hoff Walter spent nearly 24 years in the pharmaceutical industry, and his career experience includes sales, sales management, managed care, human resources, and training and development. He spent the past 16 years with Johnson & Johnson, working for Janssen and Ortho Biotech. He held several positions that allowed him to contribute to bottom-line sales and to the development of people including marketing, sales management. Prior to Walter’s departure form Johnson & Johnson, he was the Director of Leadership Training and Development at Ortho Biotech. His notable accomplishments were launching competency models that became a standard throughout the company, designing a structured blended learning curriculum to develop future District Sales Managers and Region Sales Directors, and orchestrating Leadership Development Conferences for internal and field managers in the US and Canada. Walter’s expertise is the facilitation, design, and consulting services to companies across various industries. He believes that in order to attain the performance and business results necessary to grow and sustain market leadership, you have to have a strategic approach to developing the competencies of present and future managers. Walter received a Masters of Business Administration in Marketing from Pace University in New York City and a Bachelor of Arts degree in Sociology from the University of New Haven in Connecticut. Joe Leah Joseph Leah is a highly experienced Executive Development Professional with a diverse international background and over 15 years experience as a leader in the application of advanced methodologies for maximizing learning impact. His expertise is in the area of strategic marketing, sales force effectiveness, computer simulation technology, and strategic planning, and he has a strong industry knowledge of pharmaceuticals, financial services, and manufacturing.

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Joe was previously a Principal with IMS Learning Solutions & Change Management, and prior to that was Managing Partner of Areks, a company acquired by IMS in 2005, where he was responsible for activities in the US, Canada and Latin America. Prior to joining Areks, Joe spent ten years with StratX, an international executive education company focused on strategic marketing, and held positions in Paris, Munich and Boston. His most recent role was Managing Partner of the US office and head of the firm’s global pharmaceutical industry practice. Overall during his career, Joe has worked with over 60 major corporations on assignments in more than 30 countries, and has developed and delivered programs to over an estimated 9,000 professionals. A strong public speaker, he is able to work in multiple languages (English, German, French, Spanish) and is comfortable across multiple cultures. Joe has a strong affiliation with top-tier international business schools, with an MBA from IMD in Lausanne, Switzerland, and 10 year's experience at a company related to INSEAD in Fontainebleau, France. David Sanderson David Sanderson has over 25 years of sales and marketing management experience with Global 1000 companies in consumer products, technology and consulting. He has built global businesses at major corporations, working and living in Europe, Asia and Latin America. He has managed international sales and marketing programs for a variety of companies in the consumer product and technology industries. His background with major global companies and start up experience in the enterprise software/consulting field has enabled him to develop significant expertise in growing companies revenues and positioning in the marketplace. In addition, David has a wealth of experience in content development and delivery of sales and marketing training programs. Previously, he was Vice President of Marketing at Axeda Systems, Inc. (NASDAQ), and President of the Dexter Company's International Division.(Berkshire-Hathaway Division) He also served as Vice President, International Rockport Company, a Division of Reebok International . He also served as Director of Asia Markets at Enesco, Inc. David speaks Spanish, German and French and serves on the board of Assist (an international educational non profit.) He was also a lecturer in international management and marketing at Boston University and is a frequent presenter at various industry conferences on topics such as Six Sigma for Sales and Managing Indirect Channels. Chuck Singleton Chuck is results-driven, with experience in areas of direct sales, sales leadership, team development and sales training, offering a comprehensive track record of achievements. He has formed and led teams to solve complex sales, marketing, and business problems, laying the foundation for enhanced sales and business growth. Chuck has demonstrated success in training, coaching and supporting the growth and

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development of team members, and has developed, strategic planning, and corporate sales training programs. Chuck retired from W. L. Gore & Associates, Inc., Newark, Delaware in 2006 where he led the business direction for key markets, established international operations and global strategies. During the last several years he served as Corporate Enterprise Training and Development Sales Leader. Prior to Gore Chuck held several positions at the DuPont company, Wilmington, Delaware where he was business manager, industry sales leader, national/field sales leader, salesman, and research chemist. Chuck has a B. S. in Chemistry from Central State University, Wilberforce, Ohio and an MS degree from University of Richmond, Richmond, Virginia, and numerous certificates for the completion of various business and sales professional programs over the years. Jennifer Stanley Jennifer’s expertise is sales team training, individual coaching, and tailored improvement programs. Previously, Jennifer was a management consultant with McKinsey and Company. While with McKinsey, she was a member of their Marketing Practice and an expert in sales force and channel management. She managed teams that increased growth for Fortune 500 companies through various sales-focused efforts. She also led global training programs in marketing and sales. Jennifer is adjunct faculty in the Department of Marketing and Entrepreneurship at The University of Tennessee at Chattanooga where she teaches Personal Selling Skills and Sales Management. Earlier in her career, Jennifer worked in sales and customer service for World Marketing Services, a travel and hospitality corporation. Jennifer is a Rhodes Scholar and received her Doctor of Philosophy. She has a Master of Science from The London School of Economics and Political Science and a Bachelor of Arts, Political Science with Business Minor from the University Of Tennessee – Knoxville.

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Contact Us:

Rhonda Smith President

rmsmith@rhegalconsulting.com www.rhegalconsulting.com

90 Alton Road Suite 2509

Miami Beach, Florida 33139

T - 786-276-8448 F - 786-513-4686