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Introduction to Virtustream

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Our global footprint

Virtustream Node/AZ

xStream-enabled CSP

Saudi Arabia

London

Washington DC San Francisco

Brazil

Las Vegas

Global – Up to 40 Data

centers across 5 continents

Global – Up to 16 data

centers across 4 continents

Malaysia Indonesia

20 Data Centers in 10 major

countries in EU

Amsterdam

Singapore

Hong Kong

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Representative client list

Public Sector

Enterprise

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Representative client list

Service Provider

Systems Integrator

SaaS Provider

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Recognised leader by forrester

Source:

The Forrester Wave™: Hosted Private Cloud Solutions,

Q4 2014

Key Findings

Leader, Hosted Private Cloud.

Strong services supporting

customer experience, top

security and monitoring.

Recommended for dedicated

cloud service that includes full

cloud management capabilities

while supporting hybrid

deployment of resources.

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Latest news

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My story

• Joined company in late 2010

• Worked in emerging markets since 2012

• Delivered $25M cloud related business in emerging markets

• Middle East

• Saudi Arabia

• UaE

• Bahrain

• ASEAN

• Malaysia

• Indonesia

• Singapore

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Who is buying cloud and why?

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Government

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Government

• Increasing pressure to deliver ‘e-services’ foe exploding population

• Health

• Education

• Big push to enable SME sector for the resultant increment in jobs and

GDP

• Requirement to be exemplar for local data sovereignty rules

• Requirement to set rules and policies

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Shadow IT

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IDC Jakarta Post

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NS2 Case Study Independent U.S. subsidiary of SAP

Offering a full suite of enterprise applications,

analytics, database, cyber security, cloud, and mobile

software solutions from SAP, with specialized levels of

security and support to meet the unique requirements

100% US-based facilities and staff, SAP NS2 supports

U.S. Government entities and private companies such

as defense contractors, telecom carriers, and major

financial institutions that have special information

assurance an security needs.

Virtustream is providing:

Virtustream selected as NS2’s partner for managed HANA and cloud application services

Joint go to market targeting US Government and Commercial companies that have high security

needs

Virtustream xStream and ACE software server as the management layer

Initially deployed on existing Virtustream Federal and PCI nodes; ultimately 4 new nodes located in

other data centers will be commissioned

Virtustream to operate cloud platform including security services for FedRAMP compliance

Virtustream contracted to set-up, build, test, and scale the node infrastructures

Virtustream to provide design, architecture, sales training and joint marketing

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Enterprise

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The enterprise

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The innovation crunch

• Cloud helped us with flexibility and scalability

• Cloud deployment proves Jevons Paradox

• More and more projects in the innovation queue

• Dev and Test are eating more than 65% of my

enterprise IT

• 85% of IT budget is currently consumed by

‘business as usual

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The risk crunch

• Innovation breeds risk – doing more quickly

• Failing to test induces risk, both financial and reputational

• In 2012 a flawed software deployment cost RBS almost $100M

• In 2013 CAGR of cloud computing was 17%

• The growth in data-security breaches was 62%

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Recognised leader by Gartner

Defense in Depth

Role based access control

Routers, switches, storage, and compute platforms securely

configured and audited

Separation of resources (network traffic, data storage)

Segregation into physical zones based on level of trust

associated with intended purpose

Employees security trained and tested annually

Secure system builds (OS, applications, databases and

related architecture)

Strong multi-factor authentication

Vulnerability scanning and associated patch management

Rigorous SDLC practices

Encryption of data at rest, in motion, and in use

Silicon level system integrity attestation using Intel TXT

Continuous system monitoring of machine system log data

Compliance monitoring and management of environment assets

Source: Gartner, Critical Capabilities for Public Cloud

Infrastructure as a Service, August 2014.

Virtustream is the only CSP

in the world to be rated 5/5

for Security & Compliance

in the 2014 Gartner Critical

Capabilities Matrix.

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Saudi Post Challenge:

Provide immediate DR and back-up for an ageing technology estate whilst

maintaining live services including many bespoke and legacy applications.

Maintain long term objective of having primary workloads in SP data-centre

Solution:

Migrate all current services to Enterprise cloud providing built in high

availabilty, DR and backup

Build a hybrid cloud implementation that enables the SP to make use of

both public and private environments as per each application/business

need.

Results:

• Migrating all workloads to Mobily was cheaper the SP attempting to

build a provision their own DR site

• New systems provisioned in minutes.

• IT risk minimised, performance improved

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Medgulf Challenge:

Medgulf is embarking on a regional expansion program, requiring

the rapid deployment of new systems (SAP) and supporting

technology

Solution:

Replicated IaaS for SAP for Insurance (FS-CM, FS-CD, FS-ICM,

FS-RI, FS-BP) Policy Management, Netweaver, QA, WPB, ECM.

SAP Landscape, including SAP HANA, Backup, Replication,

Deployment, Project Management & Training

Results:

Medgulf is “simply pleased with the simplicity, ease of use, and

performance of the solution”.

Project was started within 1 week of approval with initial

deployment of 47 servers for SAP

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SME

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SME

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SME: myTaxi

Challenge:

My Taxi wanted to build a new business model for hiring taxis

but without knowing how the market would respond and

without time to build an expensive infrastructure they came to

Mobily

Solution:

Flexible infrastructure delivered on a pay as you go basis

allowing the system to grow and flex with the emerging

business

Results:

My Taxi launches its new business model in record time

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Competitors

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AWS competitive analysis - differentiators

Pricing Per Instance Billing based on total µVM consumption

Onboarding

Service Model

Self Service Only Self Service

Virtustream Assisted

Virtustream Led

Managed Services

Model

Self Service Only Self Service

Technical Account Management

Full OS Management

Full Application Management

Full DBA Services

Performance SLAs None

Disk subsystem performance highly variable

Performance SLAs

Compute

Storage (Latency/IOPS)

Network

Availability SLAs ONLY when application is architected to use

AWS Availability Zones

Available Regardless of application

architecture

VM Sizing Fixed “T-Shirt” sizes

Forces sizing to next largest to handle peak

Variable VM sizes

Size to exact requirements

VM Persistence VMs are non-persistent VMs persist across restarts, startup/shutdown

Disaster Recovery Requires application to be architected across

AWS datacenters and availability zones

Inherent to underlying infrastructure and

enabled by selecting Core µVMs

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Independent Benchmark Study

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5

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40+ benchmark tests run randomly 3-4 times daily

Results measured and compared by independent cloud research firm

Benchmarks are based on UnixBench test suite: CPU, Disk, Net, DB etc.

Amazon, Softlayer & Rackspace fare poorly in general

Disk I/O is a big differentiator

Comparing Public Cloud Leaders against Virtustream Cloud

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$0,00

$0,20

$0,40

$0,60

$0,80

$1,00

$1,20

0 5 10 15 20 25 30 35

cost/hour

Memory (GB)

Cost Comparison for General Purpose VMs with Windows OS at Standard Prices

Amazon Web Services Virtustream Basic

Cost Comparison: AWS vs Virtustream

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Lessons learned

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I learned the following

• Don’t assume that everyone understands “cloud”….

• Actually, no-one does….

• Cloud is a delivery mechanism, not an outcome in itself..

• Make sure you have business focused alignment

• Be prepared to build business cases and clear ROI figures

• Security, DR and back-up are problems that 90% of all organisations

need help with, so use them

• Don’t just sell on cost avoidance. The real prize is greater innovation

and flexibility

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Know what a quality cloud provider must do..

However in addition to the above, Enterprise Cloud Service providers should be

offering :

99.999% availability

Nodes across multiple Tier III, or above data-centres.

World class connectivity that is fully redundant in terms of routing diversity.

Disaster recovery solutions that offer RPOs of approaching one minute and RTOs of less than

one hour.

Disk based back-up with multiple archive options

Scalable, pay as you go models allowing for workloads, especially those associated with Big

Data to grow and shrink on demand

The ability for customers to manage their own resources from a single portal.

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Introduction to Virtustream