DiD you know? Even ultra-short production runs are cost-effective when the latest digital print technologies are used.

The publishing industry as we know it has been changing – and with it, your business model.

yet opportunities remain ...

The digital printing opportunity

Embrace change. Adapt to new digital publishing realities; seize the digital printing opportunities.For more insights from Ricoh:Ricoh-europe.com/printandbeyondFollow us at Twitter@RicohEuBdriver

The market for digitally printed books is expanding rapidly. Such changes have opened new doors and opportunities. Digital printing offers a chance for print service providers to harness market changes to their advantage.

eBooks are growing rapidly, now representing 6% of the market in the US and UK*. But physical books are still very much in demand.

*Source: The Global 2011 eBook Market: Current Conditions & Future Projections, Rüdiger Wischenbart

CustomisationText books can be tailored to the student; novels to the reader; and business messages to the target audience.

Managing inventory, reducing the problem of unsold books.

opening up competition for local print jobs.

Adding flexibility, backed by streamlined workflow efficiency.

Reducing production time.

North American digital book volume 2006-2011.Source: Interquest

108 %

Growth

interactive contentNew technologies like Ricoh ‘Clickable paper’ concept bring the printed page to life.

Print runs are reducing.

Source: PIRA Printing on Demand – the Opportunity in Books and Packaging 2012

“We worry too much about change – Kindle owners read more books and recent figures appeared to show that physical book sales were not being harmed by the digital switchover.” Jeff Bezos – Amazon CEo talking to BBC oct 2012

6 %

79% of jobs in 2011 fall into a category of production volumes under 5,000 which is suited to digital production.