Ripple Labs: Values, Purpose, Strategy 2014

VALUES, PURPOSE, STRATEGY 2014

VALUES

OUR VALUES: WE ARE OPEN

• Ripple is an open-source project. • We are transparent with each

other and with the world.

OUR VALUES: WE ARE CONSTRUCTIVE

• We are builders, not disruptors.

OUR VALUES: WE ARE INCLUSIVE

• We build for all. • Developers and enterprises are the

heroes building the value web.

PURPOSE

OUR PURPOSE

Information Web Value Web

Ripple enables the world to move value like information moves today.

THE INFORMATION REVOLUTION

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Fast, free online publishing tools led to an explosion in content, innovation and global information sharing

FASTER PAYMENTS = MORE PAYMENTS

2006 - 2012 2004 - 2013Source fastpayments.org.uk Source Banco De Mexico

UK : BAC > FPS Mexico : SICAM > SPEI

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WHO IS RIPPLE LABS?

WHO ARE WE?

Technology infrastructure provider that enables businesses of any size to easily build payment

solutions and speed the movement of money globally

WHO DOES RIPPLE LABS SERVE?

Regulators

Market makers (individuals to enterprises)

WHO DO WE SERVE?

Enterprises (banks, merchants, governments, non-profits)

Developers (gateways, consumer app companies)







THE OPPORTUNITY FOR DEVELOPERS

WHAT’S SO SPECIAL?

Ripple is the fastest, easiest way to build the most imaginative payment apps.

THE TRADITIONAL MODEL

Rails

Banking APIs

Banking Infrastructure

UX & Marketing

Full Stack Bank

THE MODEL FORMING TODAY

Rails

Banking APIs


UX & Marketing

THE PROBLEM: HIGH BARRIERS TO ENTRY

Problem: It’s complex for developers to create payments apps. They have to be experts in:

• Security • Marketing • Banking • Compliance • UX

• Customer Service • Software Development • FX

THE SOLUTION: MODULAR PAYMENT STACK

Solution : Enable developers to immediately build on a distributed, global payment system with a modular payment stack. Each player in the stack can focus on what it does best:

Protocol & identityrippled, APIs, an identity system

Banking infrastructureSaaS services for developers (e.g. bridges)

Marketing & user experience Consumer apps

Gateways

Ripple Labs

App developers

Who: Expert in: Focused on:

RIPPLE PAYMENT STACK

Rails

Banking APIs


UX & Marketing

Ripple Standard APIs

Ripple Protocol

Remittance Apps

Merchant Apps

Wallet Apps

Consumer App Developers

Gateway Developers

THE VISION FOR RIPPLE’S APP NETWORK

Common APIs + Identity = Interoperability

Ripple’s App Network

Easily partner with other businesses, leveraging network effects.

*Company names used for illustrative purposes only.

1. Build tools to make it easier for gateway developers to get started on Ripple. 2. Tightly integrate gateways into the Ripple client.

1.Build tools to make it easy for traders to build bots. 2.Improve trading experience in the Ripple client.

1. Help consumer app developers with UX, funding, compliance, gateway partnerships.

Phase II: Increase the flow of value

Phase I: Get value onto Ripple via gateways

Phase III: Enable developers to build consumer apps

THE ROADMAP

SUMMARY: WHAT’S SO SPECIAL FOR DEVS?

Ripple is the fastest, easiest way to build the most imaginative payment apps.

1. Immediately plug into a decentralized, global payment system !

2. Easily partner with other businesses, leveraging network effects

As an open-source, distributed, value-agnostic payments protocol, Ripple uniquely enables devs to:

THE OPPORTUNITY FOR ENTERPRISES

WHAT’S SO SPECIAL?

Ripple enables financial institutions to accelerate the movement of money on the real-time global settlement network

PROBLEM WITH CROSS-BORDER PAYMENTSFrom a network perspective, having no global ACH means: multiple interfaces, limited

currencies, and expensive, slow, risky payments.

($5+)&

(t+2&days)&Mul0ple&interfaces&

Part I: Network

PROBLEM WITH CROSS-BORDER PAYMENTSPart II: Process

From a process perspective, relying on intermediaries means delayed, risk-prone, expensive, complex payments.

Clearing

Settlement

FX

Messaging

“Alpha Bank” (USA)

“Beta Bank” (India)

THE GLOBAL PAYMENTS SOLUTION: RIPPLEFrom a process perspective, Ripple distributes payments functions, resulting in:

instant, point-to-point, free, simple payments.

Clearing

Settlement

FX

Messaging

“Alpha Bank” (USA)

“Beta Bank” (India) FX marketplace for market

makers

THE GLOBAL PAYMENTS SOLUTION: RIPPLEFrom a network perspective, Ripple enables decentralized, global interbank payments.

Ripple’s attributes: single interface, any currency, free, instant, reliable.

One$interface$Any$currency$

Instant$Free$

THE ROADMAP: ASSESSMENT PHASE

Cash-in, cash-out

Clearing Messaging FX Settlement Dispute Resolution

Ripple Protocol

• Banks, remittance, and other financial services companies are deeply rooted in legacy systems.

• Need to scope additional services to develop to enable enterprises to easily plug into Ripple.

SUMMARY: WHAT’S SPECIAL FOR ENTERPRISES

Accelerate the movement of money on the global real-time settlement network.

1. Lower the cost of moving money with no central operator and straight through processing. !

2. Lower the cost of converting money with no working capital costs or foreign currency exposure.

As a decentralized, value-agnostic payments protocol and currency exchange, Ripple uniquely enables financial institutions to:

RIPPLE LABS: VALUES, PURPOSE, STRATEGY1. Our company values define who we are and guide our decisions. They are: open, inclusive,

constructive, humble. !

2. Our purpose is for Ripple to enable the world to move value like information moves today. !3. Ripple Labs is a technology infrastructure provider that enables businesses to build on and

integrate with Ripple. !4. We’re helping developers easily build payment solutions and enterprises speed the movement of

money globally. !5. In the near term, we’re focused on on-boarding gateways, which could be an entrepreneur, Bitcoin

exchange, or bank.