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Overview of Midlands PiP
Project
Robert Evans, CEO, Cenex
IEEE Vehicular Technology Society
University College Cork, 30th August 2011
Scope of Presentation
Brief introduction to Cenex and Cenex projects
Midlands PiP project
Background
Strategic approach
Progress to-date
Strategic issues
LCV2011
Conclusions
Established in 2005 as a Not For Profit Innovation Intermediary
Today Cenex runs programmes and projects focused on accelerating the
deployment of low carbon vehicles and
associated refuelling infrastructure
Fleet Carbon Reduction
Infrastructure Deployment Support
Innovation Support
Techno-market consultancy
Low carbon vehicle events
Cenex public sector clients include:
Introduction to Cenex
Hydrogen Vehicles
VehiclesBirmingham, Loughborough and Stornoway
Infrastructure Sheffield, Bedford, Surrey, Glamorgan
Electric and Hybrid Vehicles
Vehicles Newcastle, Glasgow, Leeds, Gateshead, Perth & Kinross, Liverpool, Nottingham, Birmingham, Wakefield, Doncaster, London, Warwick, Coventry, Hackney, Sheffield, Camden and Islington
Infrastructure Birmingham, Westminster, Greenwich, Camden, Hackney, Coventry, Manchester airport, East midlands airport, Barnet , Stockton-on-Tees
Bio-methane
VehiclesLondon, Leeds and Middlesex
Infrastructure Sheffield, Glamorgan, Milton Keynes, Barnsley, Andover
Cenex supported Low Carbon Vehicle Projects
in the UK
Cenex & Electric Vehicles
Early supporter of EV field trials First sponsor of Smart EV deployment in the UK and ran
extensive Smartmove trial (2009-2011)
Supporting Government programmes Low Carbon Vehicle Public Procurement Programme for
Dept for Transport
Ultra Low Carbon Vehicle Demonstration for Technology Strategy Board
Conducted relevant techno-market research Cenex-Arup report (2008) for BERR and DfT
Managing Infrastructure roll out projects Alternative Fuels Infrastructure Grant Programme
Plugged in Places (Interim manager)
Midlands Plugged in Places (Project manager@)
@ jointly with Central Technology Belt
Technology strategy board Demonstrator programme
Technology strategy board Ultra Low Carbon Demonstrator
Programme
Greater than 200 electric and plug in hybrid electric vehicles
on the road
Greater than 40,000 trips logged0
10
20
30
40
50
60
Dec Jan Feb Mar Apr May Jun
Dis
tan
ce
(km
)
Average Daily Distance Travelled per Vehicle
0
5
10
15
20
25
30
35
40
45
0 20 40 60 80 100
% F
req
ue
ncy
Journey distance (km)
No. of individual journeys Dec '09 to Jun '10
Plugged in Places (PiP) Background
National Programme based on
8 Regional Projects
Phase 1
North East
Milton Keynes
London
Phase 2
Scotland
Northern Ireland
Manchester
Midlands
East of England
Cenex manages the Midlands PiP jointly with Central Technology Belt
Midlands PiP
EV\PHEV market development via charge point deployment in the East and
West Midlands
Plan to oversee installation of > 500
public and 200 domestic charge
posts + 1 new housing development,
all with common back office system
> 50 Partners including the DNO, Electric
Utilities, Rail Operators, Shopping Centres,
Councils, Science Parks, Car Companies, etc
. taking into account of local
demographics
Midlands PiP - Market Development
EV\PHEV market development via charge point deployment ... focused
on areas of highest population density and population growth ..
. and leveraging an effective marketing plan
. deploying where motorists travel to
Manchester Sheffield
East
of
England
Oxford
Milton Keynes
Bristol\South
West
Midlands PiP: Aid to North-South, East-West travel
Inter-regional connectivity facilitated by quick charger network enabling travel
between PiPs and other regions with Plug-in vehicle initiatives
via charge points at transport
hubs to provide multi-modal
range extension for EV\PHEV
users via public transport
Midlands PiP - Finances
Total project value of 6.3M
Grant awarded 2.95M FY 11/12 1.40 M
FY 12/13 1.55 M
40% grant contribution towards host infrastructure capital costs
Progress to-date
Preparation
Developed comprehensive documentation
Procurement framework(s) established for public charge posts
Procurement of back office system
Marketing
Phase 1: potential hosts - outreach via Information days
Phase 2: target first adopters of plug-in vehicles
Delivery
30+ installations in processing pipeline
Post procurement about to go live
Back office (Lot 1) preferred bidder selected
Research & Innovation agenda
User behaviour
Smart grids and demand smoothing
Strategic Issues Arising
Communication to target audiences
Persuasion given complexity and uncertainty
Living with diversity
Programme structure interacting with an open market
Capturing learning
Measuring success
Linking outputs to desired outcomes
Exit strategy
When and how?
LCV2011
Thank you for your attention
www.cenex.co.uk