ROI: Return On Influence

ROI: Return on Influence Can Influence be measured?

Can Influence Be Measured?

-A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.

-Difficulties mastered are opportunities won

-I have nothing to offer but blood, toil, tears and sweat

-Never, never, never give up

-Never in the field of human conflict was so much owed by so many to so few

-Success is not final, failure is not fatal: it is the courage to continue that counts

-Winston Churchill

Influence is Impact

Can we measure Impact?

Influence is Reach

Influence is Depth

Influence is breadth

All Measurable

Influence is Access

Influence is reputation

Can we measure Chris's impact?

Influence is Growth

It's Leadership

Or the lack of leadership

Influence is Notoriety

It's a Force

Can you measure Yelp's influence in your buying decisions?

Call it branding or call it influence, but the end result is...

Sales

Influence is Control

No matter how you look at it, influence ismeasurable...