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Shaping User Experience Daniel Powel October 12 th 2010

Role of Networks or Industry Bodies in Shaping the User Experience

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Page 1: Role of Networks or Industry Bodies in Shaping the User Experience

Shaping User Experience

Daniel Powel

October 12th 2010

Page 2: Role of Networks or Industry Bodies in Shaping the User Experience

2001

Page 3: Role of Networks or Industry Bodies in Shaping the User Experience

2003

Page 4: Role of Networks or Industry Bodies in Shaping the User Experience

The journey...

PublisherCoC

2003 CanSpam

2005 BigDaddy

IAB VCIAB

Toolbar

Page 5: Role of Networks or Industry Bodies in Shaping the User Experience

Today’s Discussion

• Getting information right

• ASA

• UGC and social

• Software/toolbars

• Quality, how good is good enough?

• Retargeting, contextual etc...

• Is it up to the merchant?

• Transparency

• Fragmentation

Page 6: Role of Networks or Industry Bodies in Shaping the User Experience

The Panel

Page 7: Role of Networks or Industry Bodies in Shaping the User Experience

We’re all out....

Page 8: Role of Networks or Industry Bodies in Shaping the User Experience

ASA

Page 9: Role of Networks or Industry Bodies in Shaping the User Experience

Social/UGC

Page 10: Role of Networks or Industry Bodies in Shaping the User Experience

Toolbars

Page 11: Role of Networks or Industry Bodies in Shaping the User Experience

How good is good enough?

Page 12: Role of Networks or Industry Bodies in Shaping the User Experience

Contextual/Retargeting

Page 13: Role of Networks or Industry Bodies in Shaping the User Experience

Is it up to the merchant?

Page 14: Role of Networks or Industry Bodies in Shaping the User Experience

Transparency

• PPC terms. Does the merchant have a closed group?

• How or what they de-duplicate?

• Do they provide exclusive codes?

• When an advertiser takes action against another publisher?

• Postview?

• Accreditation?

Page 15: Role of Networks or Industry Bodies in Shaping the User Experience

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