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Gary Moneysmith of Conrad Phillips and Vutech presents "Romeo the Cat: The Cats Meow of Social Media" at the Columbus Chamber's event, "Getting Results with Social Media"
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Meet Romeo
The Cats Meow of Social Media
Accomplishments
Media Coverage
How?!
Accomplishments
$15,000+ in Donations
Success Factors
1) Brand Relevant Conversations2) Engaged with Community3) Clear, Consistent Sense of
Purpose4) Timeliness
I can haz I can haz Twitter?Twitter?I can haz I can haz Twitter?Twitter?
Starting Out with Twitter Donates 5 cents
for every follower
Followers hand reviewed to block “bots” and junk
Daily “Wake Up Tactic of the Day” tweets = hallmark
Twitter Momentum
• Pet Lovers• Animal Advocates• Artists
Tight/Focused Community
Who are these people?!
Establishing Home Base
185 incoming links
500 visitors/day
1 new posts/day
324 Fans
Cross posted Tweets (some, not all)
Promote blog posts
Threaded conversations allow animal lovers to find/friend each other
Facebook: For my fans…
FURPOWER FundraisingUmbrella term refers to any/all fundraising to help animals.
Sponsors1) Sponsorships paid directly to charity of the month = tax deductible advertising
2) Bi-monthly donations for a giveaway – usually sponsor related products/services
#PawPawty24-Hour Twitter “rave” with “anipals” – all animal tweeters. Uses the #pawpawty hashtag
Spirit is to raise money ($1000/pawty averaging $10 per gift)
Worldwide – spearheaded by @FrugalDougal from England; loyal supporters from US, NZ, Wales, Spain
Every party supports a charity; Romeo gets every other month
DJ (blip.fm) scheduled by hour; door prizes every 30 minutes (48-prizes!) Community engaged to fight for a cause
Success Factors
1) Brand Relevant Conversations> Relevant, targeted and entertaining tweets & posts
2) Engaged with Community> In tune with nuances, dynamics & vernacular
3) Clear, Consistent Sense of Purpose> Romeo = icon for animal fundraising
4) Timeliness> Updated content & replies make Romeo seem “real”
Thank You!