Safeguarding e-Commerce Revenues from DDoS Attacks in Q4

www.prolexic.com

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A DDoS Attack Can Ruin Your Holiday Season

• U.S. retail e-Commerce sales continue on a steady upward climb

• Online sales are projected to grow 3 times faster than total retail sales

• Unfortunately, distributed denial of service (DDoS) attacks are following a similar upward trajectory

• A DDoS attack can devastate your Q4 sales revenue and brand reputation

May 2013 www.prolexic.com

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Is Your e-Commerce Business Preparedfor a DDoS Attack?

• What if your site was taken offline by a DDoS attack?

• Who would you call first? • How long would it take for services to be restored? • How much sales revenue could you lose? • Your answers and preparation can make the

difference between a highly profitable or truly miserable online holiday sales season for your business.

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Consequences of DDoS-driven Downtime

• A DDoS attacker aims to overwhelm a computer resource to make it run so slowly as to be unusable – or crash it completely

• The longer a website is unavailable, the greater the amount of lost revenue

• A popular e-Commerce website calculated it lost US$1,000 per second when it was brought down by DDoS attackers

• How much would your business lose?

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Damage Is Worse During the Holiday Season

• The Q4 holiday shopping season is the most profitable quarter of the year

• E-Commerce businesses lose US$1 billion in revenue due to customer click-aways if a website loads slowly or is not accessible

• Prolexic logged a 29 percent increase in number of DDoS attacks in December 2012 vs. December 2011

• Experts expect even more attacks in Q4 2013

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Damaging Effects of a DDoS Attack

• Lost or deferred revenue– If your business is offline, you can’t make sales or process

orders– The longer the outage, the greater the loss

• Brand damage due to loss of customer satisfaction– Customers buy from your competitors instead – and may

never come back– They post negative reviews about your service

• Lower stock price and investor confidence• Worse search engine ranking

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Warning Signs that Your Website Could Be Targeted

• Another site in your industry has been attacked• Hacker chatter about who they plan to target next• Someone in your organization has posted messages

that upsets hactivists• You’ve received an extortion or blackmail demand• Your network has experienced undiagnosed problems

• Download the full white paper for more details

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Survival Starts With Fast DDoS Mitigation

• Minutes count when a DDoS attack strikes• The faster that DDoS mitigation services can

be deployed:– The shorter the outage – The less revenue loss

• Download the white paper Safeguarding e-Commerce Revenues from DDoS Attacks in Q4 to learn about best practices to protect your e-Commerce business

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Download the Free White Paper

• Download the white paper Safeguarding e-Commerce• Revenues from DDoS Attacks in Q4 at

www.prolexic.com/safeguarding • The white paper includes:

– Why experts are sounding the alarm about DDoS attacks on e-Commerce businesses this holiday season

– How a DDoS attack can damage your e-Commerce business– Warning signs that your business could be hit– A case study of an e-Commerce firm that was hit by multiple

attacks and fought back successfully– Best practices to minimize or eliminate damage from DDoS attacks

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About Prolexic

• Prolexic Technologies is the world’s largest and most trusted provider of DDoS protection and mitigation services.

• Prolexic has successfully stopped DDoS attacks for more than a decade.

• We can stop even the largest attacks that exceed the capabilities of other DDoS mitigation service providers.