1 Talent Solutions

Sales Hiring Accelerator: LinkedIn’s solution for short-term, business-specific hiring needs

2 Talent Solutions

Joe Fernandez,

Enterprise Sales Manager,

Relationship Management

Teddy Chestnut

Sr. Relationship Manager

Katie Peck

Solutions Consultant

Introduction

3 Talent Solutions

The Challenge

4 Talent Solutions

Req

uis

itio

n L

oad

Time

We plan for the year and make a set of investments

accordingly…

.

TALENT ACQUISITION CORE

5 Talent Solutions

Req

uis

itio

n L

oad

Time

Requisition load surges

…But ebbs and flows in hiring can strain core resources

.

TALENT ACQUISITION CORE

Aging requisitions lead to urgency, reactivity, and high costs

URGENCY & HIGH COST

6 Talent Solutions 6

Business costs are escalating as vacancies remain unfilled What is the impact to your business?

BU

SIN

ES

S C

OS

T

AVERAGE DAYS VACANT

30 60 90

STATE OF URGENCY

• Revenue loss

accelerates.

• Highest contingency

cost.

• Difficult to correct

trend.

• Perpetuates

reactivity.

7 Talent Solutions

Why LinkedIn?

8 Talent Solutions

80% of professionals today are passive candidates

Active Candidates Work on their job search - Search job boards

- Seek out many opportunities

Passive Candidates Work on doing their jobs better - Develop networks

- Only listen to the right opportunities

©2013 LinkedIn Corporation. All Rights Reserved. 8

20%

Active

80%

Passive 238m+ Members worldwide

9 Talent Solutions

Megan Jain

Your company

LinkedIn drives higher-quality, better-fit candidates

9

January July

Still there after 6

months?

Joined

May

Viewed a job on

LinkedIn

JOBS YOU MAYBE INTERESTED IN

Account Executive

Acme Co.

Megan Jain

Your company

New Hire

New hires sourced through LinkedIn are up to

40% less likely to leave within the first six months

Megan Jain

XYZ co

Early departure

Good fit

Your company

Your company

10 Talent Solutions

Market Analysis: Technical Salespeople Talent Pool

HIGH DEMAND MARKET

Fierce competition

Highly passive candidates

Low conversion to hire

Difficult to differentiate

HIDDEN GEM MARKET

Low brand recognition

Relocation costs

Lower acquisition costs

Less competition

Easier to differentiate

11 Talent Solutions

Solution =

Sales Hiring Accelerator

12 Talent Solutions

90-Day Sales Hiring Accelerator

• What is it?

• A program designed to drive results for critical and

business-specific hiring pockets and accelerate your ability

to bring in top professionals faster.

• Target Candidates By:

• Geography

• Industry

• Job Function

• Seniority

• Current and Previous

Companies

• Groups

• Years of Experience

• Schools Attended

• Degree Type

• Skills

13 Talent Solutions

How the Sales Hiring Accelerator Works

Recommended Accelerator Reach: 5,000 Targeted Candidates

Personalized Engagement

Calls-To-Action

Relevant Jobs

~250 Engaged Candidates

Followers

Repeat Accelerator until hiring

and pipelining goals are met.

Pipeline Applicants

Estimated

Engagement Rate

5%

14 Talent Solutions

Recommended 90 Day Sales Hiring Accelerator

Drive Applicants

• Sales Sponsored Jobs and ‘Picture Yourself’ Recruitment Ads to drive

relevant applicants. Fill open positions now.

Drive Pipeline

• Sales InMail Campaign with a call to action to build immediate pipeline

without direct sourcing.

Drive Action

• Sales Career Page. Targeted content that drives your candidate to act.

Apply/Pipeline/Follow

15 Talent Solutions

Drive Applicants - Sponsored Jobs Boost your job views and applications by showing them to more

members more frequently

Megan Jain

ACME Company

Account Executive

JOBS YOU MAY BE INTERESTED IN

Feedback I See more »

Sponsored Account Executive XYZ co - Minneapolis, MN

x Account Executive Commona – Palo Alto, CA

x

x Sr. Account Executive Crosswise Group – Palo Alto, CA

x Key Account Manager Tyler Corp. – Palo Alto, CA

• You control how often

your job appears here

• Pay directly for results

16 Talent Solutions

Drive Applicants - Targeted Ads

Reach your ideal candidates across LinkedIn

Warm up passive

candidates

Be ‘top-of-mind’

Increase awareness of

hiring at your company

and your employment

brand

Increase likelihood to

respond

Display Banner: build

brand awareness, driver

traffic, and stay top of

mind

Picture Yourself: drive

traffic, followers, and job

views

17 Talent Solutions

Drive Pipeline: Talent Direct – Personalized Outreach

XyZco is Hiring!

Hello Kyle,

XyZco is growing and hiring top Sales talent in the software industry. Our

business is thriving and we are excited to bring on some of the best in the

business to join our team. We realize that in order to sustain our growth we

need to invest in hiring the best people to our organization.

Would you be interested in discussing how you could join a fast-growing

company, play an essential part in helping drive this radical shift, and giving

your career a tremendous boost in the process?

We are looking for an Account Executive who loves winning, innovating, and

having a lasting impact on the world. Now is a great time to join our company

to have a hand in shaping how we do business!

Want to learn more or know someone else who may be interested? Click on

the button below and we’ll be in touch!

300x600 Banner OR Video

“ I’m Interested” Button

Once clicked, user’s info goes

directly to your team

18 Talent Solutions

Join the sales team that is transforming the future. Our sales people are passionate about what they do and making our customers happy.

Companies Home | XYZ co

Jobs at

Ariel Hsiao

Amazon

ABOUT Watch the video for a peek into the

fast-paced world at our headquarters.

Every day, our employees are

working on exciting projects that

make a real difference for our

customers.

Plus, we’re really excited to show off

our newly remodeled office space!

Check out the links below for more

about us:

Our Career Site ►

XYZ co 2285 followers

XYZ co

Sales at XYZ co

Marketing Manager

Todd Logan

VP of Finance

Emily Meinhardt

Account Executive

Hillary Carroll

Manager of Operations

Account Executive

Strategic Account Executive

Sales Manager

Director of Sales – Central Region

Director of Sales

Senior Account Executive

Senior Manager

Careers

Megan Jain

Your ideal passive

candidate

Account Executive

Drive Action - Dynamic LinkedIn Career Page

Engage members with personalized content

• Personalized jobs

• Sales headline

• Sales specific video

• Employee

testimonials from

sales people

19 Talent Solutions

Drive Action – Sales Career Page Sales-Focused Example: LinkedIn Career Page Examples

20 Talent Solutions

Megan Jain

Account Executive

XYZ Co

Megan is hired!

20

90 days Hiring

Accelerator

Today

Megan: passive candidate at

Acme Co.

The Sales Hiring Accelerator exposed Megan to your brand, generated

her interest with engaging content, drove her to apply through targeted

job outreach, and led to a great fit with your company.

Good fit

Targeted

advertising

Sponsored

Jobs and Talent

Direct

Targeted

LinkedIn

Career Page

Applicants, Pipeline, Action Megan is hired!

21 Talent Solutions

Quantifiable Success Metrics

• Candidate Results:

• Total Job Views

• Total Job Applicants

• Total Candidate Flow into Recruiter (pipeline)

• Brand-Driven Results:

• Company and Career Page Views

• Talent Brand Awareness

• Followers

22 Talent Solutions