FFOPS

Training

QE Team

MIS

Product Marketing

WWW

ADMIN COMM

Online Search OBTM

GeneralMedia

Welcome Kits

IVR

Email

Retail

POS

Direct Mail

CallCenters

FinanceBusiness Analysts

OnlineStore

PRD

Separate PRD

EarthLink Touch Points

GREEN = CONSUMER FACING DEPTS/TACTICSBLUE = NON- CONSUMER FACING

Marketing Dept. Glossary

• Product Managers- Oversee the research, billing operations development, vendor /suppliers of new product development. Also conduct refreshing existing products, contractual negations and final builds for new and refreshed from internal Alpha through Beta and finally all consumer release.

• Product Marketing- Set Pricing, Set Strategy based on demographics, trends, competitive landscape. PM also assigns pricing. Sets the budgets and scheduling of launch

• Integrated Marketing- Develop the messaging based on input from a Strategic Brief on all consumer facing touch points. Also responsible for coordinating tactical deployment in conjunction with the various tactical department personnel.

• Marketing Services- Responsible for Creative execution and production on WWW, Online Store, Emails ,Landing Pages , POS , Training & Incentives, Welcome Kits

• Gillespie Agency -Our external Direct Mail Agency responsible for Creative execution and production.

• Advertising Agency- Hauser & Lowe • Media Agency-Media Vest- Planning and purchasing arm for General Media Team

at EarthLink • Tactical Teams - The centers of excellence for Direct Mail, Outbound

Telemarketing, General Media (TV, Out OF Home, Print), Online Search, WWW .