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Satishkumar Agrawal Organization: Persistent Systems Topic: Leadership in commoditized industry Presented in vodQA - THE TESTING SPIRIT! on Oct 7, 2010 in ThoughtWorks, Pune
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Thursday, October 7, 2010
Leadership and Innovation in the commoditized industry
Satish Agrawal
Sr. Project Manager
Persistent Systems Ltd.
Commoditization State of
commoditization is reached
When the skills/services/products are available easily.
They are available with same rates over a wider geographical area.
Examples of commodities
FMCG Metals like Gold Food Grains
Examples of commodities
And Also, skills like Programming, Testing, Telemarketing, Driving etc.
Technology Commoditization
Source: http://blogs.cetis.ac.uk/wilbert/category/cetis-standards/
Impact of commoditization Products/Services/Skills
are no more a differentiator.
Seller can’t ask for the premium rates for his/her services/products/skills.
Cut throat competition among sellers.
Low margins on sales.
Impact of commoditization
High volume sales transactions are must to be in business.
Very high investments are required in Sales and Marketing.
Huge sales force is must to reach customers first.
In short – its buyers’ market.
Who can sustain in the commoditized market? Those who can provide
better service/product/skill, faster with the same rates.
In short, those who can afford to sell their products/services/skills with better quality and less prices and can also afford to give some freebies.
Is there any other way?
Leadership and Innovation
How leadership can help?
Leader
Motivates
Partnership
Quality Innovation
Vision
Motivated Employees
Strategic Partnership with Employees.
Quality Oriented Approach.
Investment in Innovation.
Vision to create world class solutions.
How Innovation can help?
Differentiate from others
Ask for Premium Rates
Get Increased Margin
Testing Industry today…
Rates/Hr/Tester is the business language in IT Industry.
Volume Business is the mantra to increased sales.
Factory Model is the key to get more in less.
Outsource Testing to Bangladesh in 2020?
You decide…
The thought process begins now.
right here @ ThoughtWorks…