Maren Dougherty, Senior Editor

Balboa Park Online Collaborative @MarenReport

SAVE THE DATE: PRODUCING CALENDAR CONTENT FOR MULTIPLE PLATFORMS

Lawn Programs at the International Cottages (every Sunday at 2pm)

Music at the Spreckels Organ Pavilion (every Sunday at 2pm)

Art Alive at The San Diego Museum of Art (April 12-15)

Puppet shows (Wed.,Thurs., Fri.10am & 11:30am; Sat. & Sun. 11am, 1pm & 2:30pm)

Craft Revolution show at Mingei (everyday except Mon.)

A Room with a View at The Old Globe (Tues & Wed at

7:00 pm; Thu., Fri., Sat. at 8pm; Sundays at 2 & 8pm)

10-14 million visitors per year

CALENDAR SOLUTION

Goal

Make it easy for people to find out about Balboa Park

events anytime, anywhere

What we needed

A calendar that could:

Manage Repeat Events

Push content between sites

> From institution sites to Balboapark.org

> From Balboapark.org to other sites

DRUPAL CMS

• Content Management System

• Open Source

• Used for Balboapark.org and

20+ other websites in Balboa

Park

• Used for Balboa Park outdoor

kiosks

• Used for TAP, ArtBabble

Shared Tools

Tech Support

COLLABORATIVE CALENDAR MODULE

• Developed by Palantir

• Requirements:

• Complex repeating patterns

• Ability to transfer events from

members/satellites to central calendar

• Ability for an admin to edit events

transferred to central calendar

• Ability for central data to be pulled

into satellite sites

• Ability to create feeds from central

calendar to other potential partners

and platforms

CALENDAR INSTALLATION

Step-by-step instructions: Available in a 2011 Museums and

the Web paper titled “Installing the Collaborative Calendar”

(Bostick and Garfield, 2011).

Not perfect. But we’re working on it.

DEMONSTRATION

MOBILE APPS: Branded iPhone app

BEGIN:VEVENTUID:70043-238@BalboaPark.orgSUMMARY:Sharks 3DDTSTAMP:20120130T194521ZDTSTART:20120130T190000ZDTEND:20120130T194000ZCATEGORIES:FilmCOMMENT:11:00 am - 11:40 amCONTACT:(619) 232-3821DESCRIPTION:Sharks 3D/ offers audiences an \n astonishing up-close encounter with the lions and tigers of the opean. \n Visitors will come face-to-face with a multitude of shark species\, including \n the Great White\, Hammerhead\, and the Whale Shark. The film depicts sharks as \n they really are\; not malicious man-eating creatures\, but wild\, fascinating \n and endangered animals that have been in existence millions of years before \n dinosaurs roamed the Earth.LOCATION:San Diego Natural History MuseumATTACH;FMTTYPE=image/jpeg:http://www.balboapark.org/sites/default/files/sharks_poster_0_1.jpgURL;VALUE=URI:http://www.balboapark.org/calendar/event/2012-01-30/sharks-3dLAST-MODIFIED:20120120GMT1400-28800END:VEVENT

<item> <title>The San Diego Museum of Art</title> <description>&lt;p&gt;As the region&#039;s oldest and largest art museum, the San Diego Museum of Art&#039;s renowned holdings include a fine selection of European old masters, 19th and 20th century American art, an encyclopedic Asian collection, and growing collections of contemporary and Latin American art. In addition, the museum presents major art exhibitions from around the world, as well as an extensive schedule of supporting cultural and educational programs.&lt;/p&gt;</description> <link>http://www.balboapark.org/in-the-park/san-diego-museum-art</link> <author>http://www.balboapark.org/sites/default/files/sdmavisitors_in_rotunda_2.jpg</author> <dc:creator>http://www.balboapark.org/sites/default/files/sdmavisitors_in_rotunda_2.jpg</dc:creator> <category>Museums, December Nights, Just for Kids, Educational</category> <guid>248</guid> <pubDate>Jan 23, 12</pubDate> <georss:point>32.731983 -117.150459</georss:point> </item>

- iCal events feed - Org feed RSS

- GPS

Not good enough.

MOBILE APPS: Meridian App

Same iCal events feed

Slightly different org feed RSS

Different navigation

MOBILE APPS: December Nights Guide on Meridian

300,000 visitors over two days

MOBILE APPS: December Nights Guide on Meridian

OUTDOOR KIOSKS (old)

OUTDOOR KIOSKS (new)

- Event feed - Org feed - OpenX

OUR EVENTS GET AROUND

www.sdmart.org

www.balboapark.org (150,000+ visitors/month)

Balboa Park iPhone app (40k+ downloads)

Balboa Park guide on Meridian (80k+ downloads; 20k+

pageviews/month)

Outdoor Kiosks (~4k pageviews/month on each of

4 kiosks. One under construction)

www.rhfleet.org

www.sandiegohistory.org

www.mopa.org

+ others

. . .

San Diego local media

(earned media)

National Initiatives (e.g., Project

Audience)

Local/regional tourism bureaus

Local event calendars

CHALLENGES

- Multiple feeds, contributors,

developers (Domino effect)

- Unreliable hardware

- Unreliable networks

(need WiFi)

& building new software is never easy

MOVING CONTENT: Blog Posts