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MAY 2014
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SCA DIGITAL – MAY DIGITAL RATINGS Slide 3 SCA Network Australian Avg. Daily Unique Browsers Slide 4 Today Network Australian Avg. Daily Unique Browsers Slide 5 Triple M Network Australian Avg. Daily Unique Browsers
Slide 6 Mix 94.5 Australian Avg. Daily Unique Browsers Slide 7 % Reach of Commercial Radio Unique Audience (UA)
Slide 8 % Reach of Commercial Radio Unique Audience (UA) by Brand ALL DEVICES Slide 10 Top 30 Australian Publishers (All Devices) Slide 11 National % Cume Share - Radio Brands (All devices)
Slide 12 National % Cume Share - Radio Groups Slide 13 Radio Brands & Networks Cume Conversion Slide 14 Radio Groups Online Daily Reach - NSW
Slide 15 Radio Groups Online Daily Reach - VIC Slide 16 Radio Groups Online Daily Reach - QLD Slide 17 Radio Groups Online Daily Reach - WA
Slide 18 Radio Groups Online Daily Reach - SA
MOBILE Slide 20 Top 30 Australian Mobile Publishers Slide 21 National % Cume Share - Mobile Radio Brands
Slide 22 Top 30 Mobile Optimised Publishers in Australia
Slide 23 Mobile Share of Daily Radio Browsing Slide 24 Mobile Apps - May Slide 25 SCA Mobile Active Users - May
SOCIAL Slide 27 Social Radio Stats Slide 28 People Talking About on Facebook - Radio Companies Slide 29 People Talking About on Facebook - Radio – Sydney
Slide 30 People Talking About on Facebook - Radio – Melbourne Slide 31 Social Broadcast Stats
Slide 32 People Talking About on Facebook - Media Slide 33 % Cume Share of Instagram Slide 34 Social Video – Views
Slide 35 % Cume Share of Social Video – Subscribers - May AUDIO & VIDEO Slide 37 Live Broadcast Radio Streaming Slide 38 Audio on Demand
Slide 39 Premium Video Slide 40 Songl Engagement
Source: Nielsen Market Intelligence (Domestic) – May 2013 – May 2014 – SCA Network – National
SCA Network traffic increased 55% year on year in Australian Average Daily Unique Browsers 189,175 – Highest Ever ! Driven by Shows, Social, Sport, Celebrity and Mobile Browsers.
SO THIS HAPPENED…
Source: Nielsen Market Intelligence (Domestic) – May 2013 – May 2014 - Today Network National
Today Network traffic increased 45% year on year in Australian Average Daily Unique Browsers to 124,127 – Highest Ever ! Driven by Shows, Social, Celebrity and Mobile Browsers.
TODAY NETWORK AUSTRALIAN AVERAGE DAILY
UNIQUE BROWSERS
Triple M Network traffic increased by 74% year on year in Australian Average Daily Unique Browsers to 58,216 – Highest Ever !
Driven by AFL, NRL, Social and Mobile Browsers. Source: Nielsen Market Intelligence (Domestic) – May 2013 – May 2014 - Triple M Network (Five Triple Ms & Triple M Classic Rock Digital)
TRIPLE M NETWORK AUSTRALIAN AVERAGE DAILY UNIQUE BROWSERS
Source: Nielsen Market Intelligence (Domestic) – May 2014 – Mix 94.5 Perth
Mix 94.5 traffic reached 3,293 Australian Average Daily Unique Browsers!!Driven by Local, Social, Music and Mobile Browsers.!
MIX 94.5 AUSTRALIAN AVERAGE DAILY UNIQUE BROWSERS
ALL DEVICES
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MOBILE
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SOCIAL
AUDIO & PREMIUM VIDEO
Southern Cross Austereo (SCA) each month reports Australian digital ratings. Data sourced from Nielsen Market Intelligence (Domestic) and Nielsen Answers has been used wherever possible. SCA also reports ‘Brands’ as collated and approved by Nielsen and not ‘Ad Networks’, which are synthetically created by publishers for commercial scale purposes. The Social data is collated using the public terms of the respective network public APIs and terms of service. The Social Data is not currently domestic. This will be amended if and when possible. Publication of this data is intended for personal use and should be seen as a reflection of business performance or forward looking statements that are always given to the market and shareholders first. Any comments in regards to this data or any claims of misreprestation should be addressed to [email protected]
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