PRODUCT BRANDING & TECHNOLOGY TIMELINE

Scuderia Ferrari

HISTORYItalian company producing sports cars based in MaranelloFounded in 1929 by Enzo Ferrari as Scuderia Ferrari. Scuderia is Italian for a stable reserved for racing horsesFORMULA ONE In 1929 Enzo stopped working for Alfa and started his own race team called ScuderiaFerrari is the most successful team in the history of Formula One racing, contesting every World Championship season since 1950, winning 15 Drivers’ Championships and 16 Constructors’ Championship.

The Generations of Scuderia1950s - 2015

“Aerodynamics are for people

who can’t build engines.

-Enzo Ferrari-

Enzo FerrariEnzo Ferrari was born in Modena on February 18th 1898 and died on August 14th 1988. Hedevoted his entire life to designing and building sports cars and, of course, to the track.

1940s Specifically oleodynamic

1950s

Shift between the balances of forces Long exhaust pipes Stainless steel wire wheels

1960s

Low slung cigar style Attach wings Iconic shade of Rosso Corsa red

1970s Engine behind the driver Big front and rear wings

1980s Larger fuel tanks Turbo-charged engine More compact design (12

cylinder)

1990s Raised front wing concept (Anhedral front

wing) New gear-shifting arrangement V-12 engine (then V-10) 3500cc (then 3000cc)

2000s More aerodynamic influence

2010s Very high nose DRS system was introduced

Gallery

Gallery

ConclusionAll in all, the Ferrari team looks good on reliability and consistency, with optimum tire usage compared to other teams. With more distance covered, than by any other team and with one exception, all problems were solved quickly.

References

• https://en.wikipedia.org/w/index.php?title=History_of_Scuderia_Ferrari&oldid=684779029

• https://en.wikipedia.org/w/index.php?title=Scuderia_Ferrari&oldid=688015464

• https://en.wikipedia.org/w/index.php?title=Rory_Byrne&oldid=684406245

• Google Images• http://formula1.ferrari.com/

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