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In this presentation, Sean Jackson, CEO of Ecordia-formerly Lead Maverick (www.ecordia.com), provides a simple way to focus on the single most important part of SEO (Search Engine Optimization) by providing insight in to the creation of great content. This presentation, made at the District 10 AAF Conference, is designed for the SEO novice who seeks ways to minimize the technical and focus on the substantive.
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SEARCH ENGINE MARKETINGBuilding your organizational profile on search engines.
Presented by Sean Jackson – CEO of Ecordia
Websites
Blogs
Directories
News
Search Engines
Information Collection 2008
Search engines have become the de-facto gateway to all information online.
7 billion Searches Per Month
64% of Business Research
91% Internet Usage
Search Matters
Every day your audience is SEARCHING for you…
…even if they don’t “know” you.
Your Audience
BUILD YOUR SEARCH PROFILE
#1 Rule - Content Matters
Search engines WANT good content,
so….
Give them what they want!
Unique
Frequent
Trusted
Relevant
#2 Rule - Focus
All content should be focused on one theme/idea/thought!
Industry Terms
Common Phrases
Industry Specific
Local
#3 Rule – Easy to Act On
Clear calls to action without the noise!
Low Design
Obvious
Simple
Quick
Example
Example
THE "SECRET FORMULA"
WebsitePress Releases
Lists
Blogger
Links
RSS Feed
s
SEARCH ENGINE MARKETINGBuilding your organizational profile on search engines.
Presented by Sean Jackson – CEO of Ecordia
