The term SEO (a.k.a. Search Engine Optimization) is own explanatory and it's alreadygained more than enough importance in the previous years. Now, the time has beenchanged and traditional strategies & techniques of SEO does not work on current andupcoming years.

According to different experiments and surveys, it's clear that traditional approaches of SEOdo not have the same impact over website visibility and some of them are already ignored bymost recommended search engines - Google, Yahoo and MSN.

On the other hand, Google - the most important entity in SEO that always gets high focus bySEO specialists, continuously changing their search algorithms and refines their results for abetter user experience. Panda, Penguin, Pigeon and Hummingbird are just the beginning,Google yet to come with more algorithms.

Whatever we consider it, a warning or an alert, we need to change our working phenomenonand move to the next level of branding and promotions - User Experience.

Similar to web designing, SEO also considers user experience as a major factor to get morevisits and better conversion rate. Now onwards, SEO isn't only used for branding, it changedinto better user experience and lead generation technique.

Search Engine Optimization in 2021

As we all know that traditional SEO is a history now, and several SEO specialists alreadyimproved their strategies according to the Google's algorithms and updates. But is this actacceptable?

Rapidly changing strategies and techniques, neither a perfect solution nor acceptable. Weneed solutions, which are rigid and worthwhile enough.

What we need to do in 2021

Consider SEO as Search Experience Optimization

In the coming year 2016, we need to consider SEO as Search Experience Optimization(SXO) and work according to that. Whereas previously, we prepared our strategies andtechniques according to different search engines, now onward, we needs to prepare themaccording to the targeted audience, who's going to search.

Search Engine Optimization tends towards Search Experience Optimization, which solelydepends over user's perception how users will react over a search result or how will he/shewill search for a particular query.

Considering Search Experience Optimization (SXO), for branding and promotions, will tendtowards more conversion, better engagement and more visits, but that's not so sure.Because whatever we think is not necessary work always. So, do more relevant and long tailkeyword research and focus on user experience rather search engine experience.

More content means more visibility

Google's hummingbird update alert us that more content will lead in coming years. Thestatement "Content is the King" comes true and content marketing will lead the SEOcampaigns. More content means more visibility and more visibility means better coverage.

Content marketing is not a new technique in SEO. SEO specialists were using this from thebeginning, but the placement and proportions were always varied according to the needsand Google updates.

On the other hand, Content Marketing is a great technique to capture more attention, but itneeds more concentration and more engagement while writing a genuine and eye-catchingcontent. Content Writing involves - Eye Catching Headlines, Proper Keyword Placement(especially within the first 20 words), Keyword density, Use of layman language and more.

Content Marketing contains: PPT and PDF distributions, Articles, Blogging, Guest Blogging,Classifieds, etc.

Capture Local Market for better business

To increase the reach of a business, rigidity of the foundation is required. And for the rigidity,it's essential to capture enough proportion of local market. Once a business established inthe local market, it's easy for SEO specialists to spread the reach of that business in theinternational market.

Traditional promotional techniques will also work here, but with a new outfits such as - wherepreviously, we generally placed a classified on different portals with the least amount ofcontent and without proper arrangements of text, now we need to focus on right placement,enough content along with relevant graphics and proper contact details.

SEO works as lead generation

Search Engine Optimization beats Pay per Click on several aspects such as more visibility,better coverage and a lower bounce rate. Generally, SEO beginners think that PPC is thebackbone of direct leads or lead generation, but that's not completely right.

Lead Generation simply depends on better engagement and user experience.

Better UI tends to better results

Responsive UI/UX always helps a website to get better click through rate while differentsolutions for different platforms always laid down the performance.

According to the different stats, it's clear that user want's a single solution for multipleplatforms, rather multiple solutions for multiple platforms. Nowadays, user access everythingthrough their smartphones and if a website accessible through different devices, it will get abetter opportunity to grab attention of a user. Although content always leads, but we cannot

neglect the effectiveness of responsive web design and after announcement of"Mobilegeddon", it's an essential aspect to get better rank on Mobile searches.

Anurag Gupta is a freelance copywriter, who loved to play with words and produce ameaningful content for businesses, he associated with. Here, he writes about the SEO in2016, including the practices and the new edge of search engine optimization in the comingyears, which SEO specialists need to remember. Keep enjoy the write up!

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