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Presentation given to the Norwegian Online User Group (NOLUG) in Oslo, 26th September 2013. Includes advanced Google commands, Google alternatives, social media, open access.
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11/04/23 www.rba.co.uk 1
Search is more than Google
Thursday, 26th September 2013NOLUG, Oslo
This presentation is licensed under a Creative Commons Attribution 3.0 License
Karen Blakeman, RBA Information Services
[email protected], http://www.rba.co.uk/search/
twitter.com/karenblakeman
Slides will be available on http://www.authorstream.com and http://www.slideshare.com/. Also available temporarily at
http://www.rba.co.uk/as/
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http://www.gartner.com/newsroom/id/1947315
Users more technologically savvy
More powerful, affordable mobile devices
Ever available self-service cloud
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Whatever, whenever and wherever you want....
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http://searchengineland.com/4-mobile-search-trends-tackled-at-smx-west-2013-151657
4 Mobile Search Trends Tackled At SMX West 2013
“mobile search has grown to a quarter (25%) of all search….predict that by the end of 2013, a mobile device will be behind 1 out of every 3 searches.”
Desktop Search Activity Hits All-Time High In March: 20+ Billion Searches [comScore] – US data
http://searchengineland.com/desktop-search-activity-hits-all-time-high-in-march-20-billion-searches-comscore-155649
Different positioning of search options and menus
Some search features may not be present
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Gary's Social Media Count | PERSONALIZE MEDIA http://www.personalizemedia.com/garys-social-media-count/
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Where Did All The Search Traffic Go http://www.buzzfeed.com/aswini/where-did-all-the-search-traffic-go
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Referrals from Facebook and Google to publishers on the BuzzFeed NetworkImage by Aswini Anburajan
Depends on the topic
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http://www.business2community.com/google-plus/is-google-really-the-2nd-most-popular-social-network-0518140
Is Google+ Really The 2nd Most Popular Social Network?
Google+ probably not intentionally used by searchers.
Google Now http://www.google.co.uk/landing/now/
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Google Now: Taking the Search Out of Search - Search Engine Watch http://searchenginewatch.com/article/2273399/Google-Now-Taking-the-Search-Out-of-Search
11/04/23 www.rba.co.uk 11Your account has been DELETED!!
Service Unavailable
$$$$$
What’s not to love?
Google for search
11/04/23 www.rba.co.uk 12http://www.artofeurope.com/prints/poetical/homer_simpson_poster.htm
Five things you need to know about Google
1. Google personalises your search
Non-personalised search Personalised search
Single Google profile across all services
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Videos occupy top 12 slots
Results from Chrome Incognito
Oi, Google! NO!! http://www.rba.co.uk/wordpress/2012/10/18/oi-google-no/
Private browsing - quickest way “un-personalise”search
Chrome - New Incognito window - Ctrl+Shift+N
FireFox - File, New Private Window - Ctrl+Shift+P
Internet Explorer – Tools, InPrivate Browsing [location varies depending on which version you have] - Ctrl+Shift+P
Opera – File, New Private Window - Ctrl+Shift+N
Safari – click on Safari next to the Apple symbol in the menu bar, select Private Browsing and then click on OK.
Will not remove country personalisation
Five things you need to know about Google
2. Google automatically looks for variations on your search terms and sometimes drops terms from your search
– Google does not tell you it has ignored some of your terms
– “..” around terms, phrases, names, titles of documents does not always work
– To force an exact match and inclusion of a term in a search prefix it with ‘intext:’
public transport intext:algal biofuels
– Use Verbatim for an exact match search
Google Verbatim
Google.no Ordrett
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Five things you need to know about Google
3. Google web search does not search everything it has in its database
– two indexes: main, default index and the supplemental index
– supplemental index may contain less popular, unusual, specialist material
– supplemental index comes into play when Google thinks your search has returned too few results
– Verbatim and some advanced search commands seems to trigger a search in the supplemental index
“Normal” search136,000
Search after Verbatim/Ordrett is applied 567,000
Five things you need to know about Google
4. Google changes its algorithms several hundred times a year How Google makes improvements to its search algorithm
- YouTube http://youtu.be/J5RZOU6vK4Q
Five things you need to know about Google
5. We are all Google’s lab rats
Just Testing: Google Users May See Up To A Dozen
Experiments
http://searchengineland.com/just-testing-google-searchers-may-see-up-to-a-dozen-experiments-141570
Mostly minor effects on search but sometimes totally bizarre
results
Google decides that coots are really lions
http://www.rba.co.uk/wordpress/2011/02/12/google-decides-that-coots-are-really-lions/
Update on coots vs. lions
http://www.rba.co.uk/wordpress/2011/02/21/update-on-coots-vs-lions/
What I see on my screen will not be what you see on your screen, will not be what your colleagues see on theirs, will not be
what your users see.
Google Scholar more consistent – stuck in a time warp?
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Google gets personal
All searches lead to Google+ (they wish!)
Emphasis on individuals/authors
Author verification – linking Google+ profiles to other network profiles, websites, blogs, social media
Travel and local search results displayed in Google+
Searches on locations in Maps – information from Google+
Individuals and businesses “encouraged” to become active on Google+
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Country versions of Google and local information
Country versions of Google give priority to local content
Useful if you are researching a person, company, or sector in another country
Different search options
Go to the relevant country version of Google, for example www.google.no, www.google.com, www.google.co.uk
Google International Domains List of Country and Language Codes
– http://www.distilled.net/blog/uncategorized/google-cctlds-and-associated-languages-codes-reference-sheet/
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Searching foreign language pages
A significant amount of information is in the local language
Google has removed the extremely useful “Translated foreign pages” search option
This is how it can be done now
1.Use Google Translate (http://translate.google.com/) to translate your search into the required language.
2.Copy the translated search and paste it into Google search.
3.Google Chrome will offer to translate page If using another browser click on the ‘Translate this page’ link next to a result to view a translation of just that page.
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Some of the old tricks still work
Repeat important search terms in your search strategy
Change the order of your terms
" " around phrases (but not reliable)
- to exclude a term
to stand in for one or more words solar * panels Finds solar photovoltaic panels, solar PV panels, solar water heating panels
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Google commands
Think file format– PDF for research documents, government reports, industry
papers
– ppt or pptx for presentations, tracking down an expert on a topic
– xls or xlsx for spreadsheets containing data
Use the advanced search screen or the filetype: command zeolites environmental remediation filetype:pdf
"north sea" deep water drilling filetype:ppt
"north sea" deep water drilling filetype:pptx
annual average global temperature 1960..2012 filetype:xls
annual average global temperature 1960..2012 filetype:xlsx
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Google commands
Site searchFor searching large websites, or groups of sites by type for example government, academic
But not all country domains include organisation type
Can exclude sites using -site:
Use advanced search screen or site: command
organ donation statistics Wales site:nhs.uk
organ donation statistics Wales site:ac.uk
organ donation statistics site:wales.gov.uk
organ donation statistics Wales -site:au
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Google commands
Numeric range search
Anything to do with numbers and quantities: years, temperatures, weights, distances, prices etc
Use the advanced search screen or type in your two numbers separated by two full stops as part of your search
world oil demand forecasts 2015..2030
world oil demand forecasts 80..100 mb/d 2015..2030
Toblerone 1..6 kg
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toblerone 1..6 kg
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Date
Information that has been published within the last hour, day, week, month, year or your own date range
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daterange:
Date option in the menus does not work with Verbatim
Use daterange: command instead
Uses Julian date format (fractions omitted)
Julian Date Converter http://aa.usno.navy.mil/data/docs/JulianDate.php/
Syntax– for example pages between June 20th and June 26th 2012
talking about the Statoil/Rosneft cooperation daterange:2456098-2456104 Statoil Rosneft
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daterange: the easy way
Third party tools for the daterange: search for example http://gmacker.com/web/content/gDateRange/gdr.htm then apply Verbatim/Ordrett
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Google Public Data Explorer
http://www.google.com/publicdata/
One of Google's best kept secrets!
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Google Public Data Explorer
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Statista http://www.statista.com/
“The Statistics Portal for Market Data, Market Research and Market Studies”
– 60,000 topics from over 18,000 sources
– http://www.statista.com/topics/
– some information free, registration (free) required
– Chart of the Day
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Datamarket http://datamarket.com/
Open portal to datasets worldwide and market research
Creates visualisations of the data
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Google nutrition facts (not available in all countries)
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Information from Wikipedia and USDA
Exclusive to Google.com – recipes!
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Bing/Yahoo
http://www.bing.com/ http://www.yahoo.com/
Yahoo now uses Bing’s database, commands and ranking algorithms
No advanced search screen - use commands. List at Advanced Operator Reference http://msdn.microsoft.com/en-us/library/ff795620.aspx
filetype: site: inbody: inurl:
AND, NOT, OR parentheses for complex Boolean searches
NEAR:n where n is a number, specifies that the terms must be within that number of words of each other and in any order
- director NEAR:3 marketing
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Bing gets personal – US version only
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DuckDuckGo – http://duckduckgo.com/
Does not track, does not personalise
Results are a compilation of about 50 sources including Wikipedia, Wolfram Alpha, Bing, Blekko and its own Web crawler DuckDuckBot
Advanced search commands include:
site: inbody: intitle: filetype: sort:date to sort by date (uses results from Blekko)region:cc (e.g. de) to boost a country
DuckDuckGo Syntax http://help.duckduckgo.com/customer/portal/articles/300304
DuckDuckGo – silly name but a neat little search tool http://www.rba.co.uk/wordpress/2011/11/07/duckduckgo-silly-name-but-a-neat-little-search-tool/ 11/04/23 www.rba.co.uk 46
Millionshort http://millionshort.com
Million Short: unearthing information hidden in the dungeons of Google’s results
– http://www.rba.co.uk/wordpress/2012/10/04/million-short-unearthing-stuff-hidden-in-the-dungeons-of-googles-results/
Uses Bing API plus other sources
Great for finding specialist articles that Google buries beyond reach
Removes top 10k sites from results - can change to top million, 100k, 1k, 100
Can add sites back in, can block sites
Can “Boost!” sites so that they always appear at the top
Can use site: and filetype: commands
Country versions give different results (under Manage Settings and Country)11/04/23 www.rba.co.uk 47
Yandex http://www.yandex.com/
International version of the Russian search engine
For filetype use mime: zeolites environmental remediation mime:pptx
site: command supportedzeolites environmental remediation site:ac.uk
Has an advanced search screen at http://yandex.com/search/advanced
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Ask
http://www.ask.com/ http://uk.ask.com/
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eTools.ch
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Google Art Projecthttp://www.googleartproject.com/ http://www.google.com/culturalinstitute/project/art-project
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Photos - Google
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Google images – usage rights
Google advanced image search - use the usage rights, but
always double check the licence on the web site
Licence may be assigned to another image on the page rather
than the one you want to use
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Photos - Bing
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Photos – Flickr (Creative Commons attribution)
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http://www.flickr.com/creativecommons
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Photos – Google+
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Photos – Pinterest.com
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Open Access in the UK
Mandated open access
US
All research publications resulting from work funded by the US National Institutes of Health are expected to be deposited in PubMed Central (http://www.ncbi.nlm.nih.gov/pmc/)
– some material embargoed for up to 12 or 24 months (http://www.ncbi.nlm.nih.gov/pmc/journals/)
– Europe PubMed Central (http://europepmc.org/) part of PMC network of international repositories
White House announces new US open-access policy : Nature News Blog http://blogs.nature.com/news/2013/02/us-white-house-announces-open-access-policy.html
UK
1st of April 2013 - researchers at UK Research Institutions are expected to publish as open access any peer‐reviewed research papers and conference proceedings that acknowledge Research Council UK funding11/04/23 www.rba.co.uk 62
Gold versus Green OA in the UK
Gold OA– researchers publish their articles in journals that offer open
access publishing (can be established “conventional” publishers)– articles can be made available free of charge to readers
immediately – author or institution/department pays article processing fee
Green OA – researchers deposit copies of articles in an institutional or
subject-based repository, subject to copyright/license permissions
– repository makes copies available to the public after a period of embargo
– period of embargo varies (for example http://cdn.elsevier.com/assets/pdf_file/0018/121293/external-embargo-list_2013.pdf)
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http://cdn.elsevier.com/assets/pdf_file/0018/121293/external-embargo-list_2013.pdf
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Problems
Different licenses– CC-BY (UK Gold)
– CC-BY-NC (UK Green)
Not all journals have an open access option
Hybrid peer review journals versus non peer reviewed “open access” journals and articles
Varying embargo periods (6months – 3 years)
Costs to the author/institution
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http://www.parliament.uk/business/committees/committees-a-z/commons-select/business-innovation-and-skills/news/on-publ-open-access/
Fragmentation
Where are the open access publications?
– Individual OA articles within existing subscription journals (hybrid journals)
– Separate OA journals
– Aggregators e.g. Scopus, Web of Science, Google Scholar
– Institutional or authors’ personal repositories
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So many search tools!
A selection from http://www.rba.co.uk/search/links.shtml#research
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Directories and search tools that seem to cover the same repositories and resources give different results
Google Scholar http://scholar.google.com/
Includes open access material, pre-prints, institutional repositories (but not necessarily author self archived repositories)
Includes material that is NOT peer reviewed but is structured and looks like an academic article (title in large font, authors, affiliations, abstract, keywords, citations)
Pre-prints and IR copies may differ from final published version – charts and images may be redacted because of copyright restrictions
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Google Scholar
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Does NOT use the publishers’ metadata
Date and author search looks in the area of the document where those elements are usually found
Page numbers, part of an address, data item may be mistaken for publication year
Issues over “suspect” open access journals
http://masseyblogs.ac.nz/library/2013/08/19/scopus-youre-unravelling-2/
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Bad Google Scholar Results | Academic Librarian https://blogs.princeton.edu/librarian/2012/10/bad-google-scholar-results/
Gray, Jerry E., et al. Scholarish: Google Scholar and its Value to the Sciences. Issues in Science and Technology Librarianship. Summer 2012 http://www.istl.org/12-summer/article1.html
Hamilton, Michelle C, Janz, Margaret M and Hauser, Alexandra. Can librarians trust resources found on Google Scholar? Yes… and no. Impact of Social Sciences: Maximizing the impact of academic research .17 September 2012. http://blogs.lse.ac.uk/impactofsocialsciences/2012/09/17/can-science-students-and-researchers-trust-resources-found-on-google-scholar-yes-and-no/
Kramer, Bianca and Sieverts, Eric. Beyond coverage #ili2012. Slideshare. 27 October 2012. http://www.slideshare.net/bmkramer/beyond-coverage-ili2012
HLWIKI International. Google scholar bibliography. UBC HealthLib Wiki - A Knowledge-Base for Health Librarians. http://hlwiki.slais.ubc.ca/index.php/Google_scholar_bibliography 11/04/23 www.rba.co.uk 72
Microsoft Academic Search
http://academic.research.microsoft.com/
Journal articles, pre-prints, post-prints, conference proceedings, reports and white papers
Free to use but the full text of some papers can only be viewed on payment of a fee to the original journal publisher
Author may have several different profiles and articles may be assigned to wrong author
Sometimes very slow to load
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Microsoft Academic Search
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Microsoft Academic Search
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Fragmentation
Not just problems with Open Access repositories
Research discussed and debated where?– letters to the journal?
– blog postings and comments
– Google+
– Researchgate
– Community forums
– Subject based websites
Same blog posting or article may be duplicate in several different places
– comments will not be duplicated – separate and possibly different conversations
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Where’s the information???
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Twitter search
Great for following events (follow the hashtag), identifying speakers, industry experts, finding out more about a person’s interests
Use followers, following and lists to find people with similar interests and expertise
Twitter search http://search.twitter.com/, http://twitter.com/search-advanced
Instructions and advanced commands at http://www.rba.co.uk/search/TwitterSearch.shtml
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#ili2009 since:2009-10-01 until:2009-10-31 filter:links
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Facebook Graph Search
Change your language to English US under account settingsFacebook Opengraph Search http://www.youtube.com/watch?v=AKWl8nchpX8
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Example not included for privacy reasons
LinkedIn.com
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Social media & professional networks
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Paper.li – keyword Biofuelshttp://paper.li/karenblakeman/1321447614
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Scoop.it
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Genuine or fake?
“Discovered” in 1912
Supposed to be the missing link in the evolution of man from apes
Exposed as a fake in 1953 – jawbone of an orangutan attached to the skull of a modern human
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iPhone 4 to be recalled: it’s true – the Daily Mail says sohttp://www.rba.co.uk/wordpress/2010/06/27/iphone-4-to-be-recalled-its-true-the-daily-mail-says-so/
Phil Bradley's webloghttp://philbradley.typepad.com/phil_bradleys_weblog/2010/06/fair-play-to-richard-ashmore.html
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http://philbradley.typepad.com/phil_bradleys_weblog/2013/09/fake-facebook-page-amazing-example.html
The future of search
3. Debate over Open Access continues – a challenge for researchers and information professionals alike
4. Increased fragmentation - information and discussion in multiple locations
5. Search engines continually changing11/04/23 www.rba.co.uk 91
1. More mobile/cloud technologies and apps, increased personalisation of “search”
2. Social and professional networks part of search
Keeping up to date
Inside Search http://insidesearch.blogspot.com/
Official Google Blog http://googleblog.blogspot.com/
Google Scholar Blog http://googlescholar.blogspot.com/
SearchReSearch http://searchresearch1.blogspot.co.uk/
Search Engine Land http://searchengineland.com/
Search Engine Watch http://searchenginewatch.com/
Karen Blakeman’s Blog http://www.rba.co.uk/wordpress/
Phil Bradley's Blog http://philbradley.typepad.com/
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Thank you!
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Karen Blakeman, RBA Information Services
[email protected], http://www.rba.co.uk/search/
twitter.com/karenblakeman
Slides will be available on http://www.authorstream.com and http://www.slideshare.com/. Also available temporarily at
http://www.rba.co.uk/as/