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@ruthburr
Rich Snippets
#TypeACon
Personalized
Authorship
News
Video
Review
Full list of Google-supported rich snippet types: http://bit.ly/17iHVTH
@ruthburr
Implementation Dos & Don’ts
#TypeACon
NO.
Use Examples and Templates
Avoid Data HighlighterCheck in GWT
No Invisible Markup!
<div itemscope itemtype=“http://schema.org/Person”>
<span itemprop=“name”>The Invisible Man</span></div>
@ruthburr
Testing and Optimization
#TypeACon
Google’s Structured Data Testing Tool: http://bit.ly/18lHYcD