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2009 PubCon Las Vegas Seo Design & Organic Site Structure Panel Presentation by Michael Martin of Internet Marketing Inc.
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Presented by Michael Martin of
Setting Your SEO Foundation
Copyright © 2009 Internet Marketing Inc. All Rights Reserved.
•Means resolving web content that has more than one possible URL
•YOU arbitrate to remove confusion from users and Search Engines
•Purpose is not so much preventing duplicate pages but link dilution
•Choose www or non-www and explicitly go with either
•Resolve default and index pages to the end slash /
•Have a uniform link reference internally and externally
•Use 301 redirects as a backstop for improper link references
•Can resolve in the .htaccess file on Apache or in IIS for Microsoft
•Stephan Spencer of NetConcepts provides excellent .htaccess insights
Setting YourSEO FoundationFirst Pillar – Canonicalization
Copyright © 2009 Internet Marketing Inc. All Rights Reserved.
Your site’s Ground Rules for the Search Engines
Prevent discoverability of private pages or sections
Reduce spam
Reduce bandwidth
Indentify Sitemap.XML location
Setting YourSEO FoundationSecond Pillar – Robots.txt
Copyright © 2009 Internet Marketing Inc. All Rights Reserved.
• Google Webmaster Tools is a MUST to expand your insight & sync with Google
• Bing Webmaster Center is growing in importance and use
• Both provide crawl issues and resolutions
• Both reveal better page strength indicators as well more accurate link data
• Submission to Yahoo Site Explorer is really a secondary task
Setting YourSEO FoundationThird Pillar – Webmaster Tools & Center
Copyright © 2009 Internet Marketing Inc. All Rights Reserved.
Setting YourSEO FoundationA Strong “C R We” Foundation
Canonicalization
Robots.txt
WEbmaster Tools
Copyright © 2009 Internet Marketing Inc. All Rights Reserved.6
Thank YouMichael Martin SEO Director of Project Management at
Twitter: GoogleAndBlog
Android Blog: http://www.GoogleAndBlog/