SEO FOR SOFTWARE COMPANIES

Patrick McKenzie

Brief Bio

The SEO Equation

Content

+ Links You win

Your website is a shipping software

productof your company.

Scalable Content Generation

The optimal size of a website isas big as possible.

1) Install (or Build) a CMS

Quick, easy, non-technical updates Better presentation = more value On-page SEO baked in

2) Outsource Content Writing

You are expensive. Writers are cheap. You are too busy to write more than 5

pages. Quality/quantity can be augmented with

software, for exponential gains.

3) Milk It

The best content is: Modular Evergreen Competitively Defensible Process-oriented

Track what works Best performers Overlooked Opportunities

900 Activities Like This

It Works!

Baby Shower Christian Symbolism Bowling States Capitals Camping Names For God 0

1000

2000

3000

4000

5000

6000

Sales Attributable To Content

Sales

100 activities with $30 of sales each

Impact on Business

Best performing pages generated $1,000s in revenue.

Setup Time: ~1 week Time Commitment: 5 minutes a month. Total: ~$20,000 in sales on $3,000

investment.

Linkbait

Providing value to groups of influential people in such a manner that it helps you out.

Who Links?

The Linkerati Bloggers Social media gadflies

Traditional Media Existing websites

Universities Other software companies

Open Source Software

Plays to your strengths OSS community is extraordinarily link-

rich. Very defensible Landgrab economics

Case Study: A/B Testing

Thanks for Listening

Blog at http://www.kalzumeus.com Slides will be posted. See @patio11 Send me email. I love chatting about

this. patrick@kalzumeus.com